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The Ordinary vs Asarai

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

The Ordinary and Asarai are distinct skincare lines, with the Canadian brand offering serums, moisturizers, cleansers, and toners built around hyaluronic acid, glycerin, and squalane, while the Australian-rooted collection is cherished for nutrient-rich clay masks and deeply restorative formulas that transform daily routines into mindful rituals. The Ordinary products fit dry skin and sensitive skin best, with specific solutions for acne-prone, dark-spotted, and mature complexions, whereas its counterpart suits balanced, dry, and combination skin best due to gentle, nourishing botanical bases. Both provide thoughtful hydration, yet they differ in their core approach, as the first brand relies on targeted single-ingredient efficacy while the second delivers soothing care for everyday radiance through carefully curated botanical offerings.

The Ordinary is a Canadian skincare brand founded in 2016 and owned by The Estée Lauder Companies Inc. since 2021.

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This page compares some of the most popular The Ordinary and Asarai products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular The Ordinary vs Asarai products

Questions and answers

The Ordinary or Asarai: which is better?

The Ordinary offers a much larger selection of targeted treatments across the products on this page compared to Asarai. Reviewers frequently mention that The Ordinary provides affordable and great value serums.

What is the difference between The Ordinary and Asarai?

The Ordinary offers a wide range of targeted skincare products that fit dry skin, sensitive skin, and skin with dark spots, whereas Asarai features only a single mask product on this page with average fit levels across all skin types.

Which is more affordable, The Ordinary or Asarai?

The products on this page from The Ordinary are noted for being affordable and offering great value, whereas Asarai features only a single mask product on its page without similar affordability highlights.

Which brand offers more products on this page, The Ordinary or Asarai?

The Ordinary offers more products on this page than Asarai, with a wide variety of serums, cleansers, and treatments.

Do any products from either The Ordinary or Asarai contain fragrance?

Every product on this page from both The Ordinary and Asarai lists no fragrance in its ingredients.

When was The Ordinary founded and who owns it?

The Ordinary was founded in 2016 in Canada and is owned by The Estée Lauder Companies Inc. since 2021.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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