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Purito vs Shiseido

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Purito and Shiseido are a Korean skincare brand founded in 2017 and a Japanese skincare brand founded in 1872, respectively. Purito is cherished for thoughtful moisturizers, serums, sunscreens, makeup removers, and more, which rely on gentle formulas, whereas the second brand is beloved for its thoughtful array of moisturizers, cleansers, sunscreens, serums, and more, all formulated with key ingredients like glycerin. The first brand suits dry skin and sensitive skin best, offering soothing daily care, while its counterpart suits sensitive skin and mature skin best, offering gentle yet effective daily care. They differ in their specific offerings, as the Korean brand features standouts like the Centella Unscented Toner for acne-prone skin, the Daily Soft Touch Sunscreen for skin with dark spots, and the Centella Unscented Serum for mature skin, whereas the Japanese brand offers the Treatment Softener for acne-prone skin, the Benefiance Wrinkle Smoothing Day Cream for skin with dark spots, and the Essential Energy Hydrating Cream for mature skin.

Purito is a Korean skincare brand founded in 2017 and owned by Corstone Capital since 2022.

preqin.comtracxn.commk.co.krv.daum.net

Shiseido is a Japanese skincare brand founded in 1872 and owned by Shiseido Company, Limited.

corp.shiseido.comen.wikipedia.orgmarketscreener.com

This page compares some of the most popular Purito and Shiseido products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Purito vs Shiseido products

People Say

PuritoShiseido
  • Lightweight and Non-Greasy Texture Mostly MentionedSometimes Noted
    • “absorbs instantly into skin — Purito Oat-in Calming Gel Cream”
    • “perfect weight, not too light not too heavy — Purito Mighty Bamboo Panthenol Cream”
    • “feels like lotion — Purito Daily Soft Touch Sunscreen”
    • “Airy-soft texture — Shiseido Essential Energy Hydrating Cream”
  • Deep Hydration Not notedMostly Mentioned
    • “Immediate sensation of comfort — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
    • “skin feels plump, soft and nourished, eliminates dryness, bouncy feel — Shiseido VITAL PERFECTION”
    • “Skin feels more hydrated — Shiseido Activating Essence”
  • Soothing and Calming Mostly MentionedNot noted
    • “calmed my redness instantly — Purito Centella Unscented Serum”
    • “calmed my redness immediately — Purito Oat-in Calming Gel Cream”
    • “helped calm down my acne — Purito Mighty Bamboo Panthenol Cream”
  • Acne-Safe and Gentle Formula Mostly MentionedRarely Noted
    • “non-stinging — Purito Centella Unscented Toner”
    • “no stinging on sensitive skin — Purito Centella Unscented Serum”
    • “completely transparent — Purito Daily Soft Touch Sunscreen”
    • “No irritation — Shiseido Essential Energy Hydrating Cream”
  • Glass Skin and Radiance Rarely NotedSometimes Noted
    • “Skin looks brighter, more radiant, and "glowy." — Shiseido Ultimune Power Infusing Concentrate”
    • “brighter complexion, healthy glow, less dullness, even skin tone — Shiseido VITAL PERFECTION”
    • “Complexion appeared more luminous — Shiseido Activating Essence”
    • “gives dewy, glowy glass skin — Purito Mighty Bamboo Panthenol Cream”
  • Hydrating and Plumping Often MentionedNot noted
    • “makes skin look dewy and plump — Purito Deep Sea Pure Water Cream”
    • “Keeps area plump — Purito Wonder Releaf Centella Eye Cream”
    • “leaves skin plump — Purito Centella Unscented Serum”
  • High Price Point Not notedMostly Mentioned
    • “Very expensive for the size — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
  • Strong Fragrance or Scent Not notedOften Mentioned
    • “old lady smell — Shiseido Eudermine Revitalizing Essence”
  • Insufficient Moisture or Hydration Often MentionedRarely Noted
    • “Not enough for winter — Shiseido Essential Energy Hydrating Cream”
    • “skin felt tight after an hour — Purito Oat-in Calming Gel Cream”

Purito vs Shiseido routines for dry skin

Buy Purito routine · CA$191.72 · 94% fitBuy Shiseido routine · CA$185.97 · 74% fitSee multi-brand routine · 99% fit

Purito vs Shiseido routines for oily skin

Buy Purito routine · CA$342.33 · 90% fitBuy Shiseido routine · CA$313.33 · 84% fitSee multi-brand routine · 96% fit

Purito vs Shiseido routines for combination skin

Buy Purito routine · CA$309.42 · 91% fitBuy Shiseido routine · CA$256.43 · 83% fitSee multi-brand routine · 96% fit

Questions and answers

Purito or Shiseido: which is better?

Purito offers fragrance-free formulas and fits best for dry, sensitive, and dry sensitive skin, whereas Shiseido is known for deep hydration and luxurious textures.

What is the difference between Purito and Shiseido?

Purito offers fragrance-free options and suits dry and sensitive skin best, whereas Shiseido provides deep hydration and luxurious textures with a higher price point.

Purito or Shiseido for dry skin?

Purito is a better fit for dry skin, where Lovi rates its routine as Superior compared to Shiseido's Average. Reviewers often mention Purito for lightweight and soothing moisturizers, while Shiseido products on this page frequently include fragrance.

Purito or Shiseido: which moisturizer is better?

Purito offers lighter, fragrance-free moisturizers that shoppers find soothing, while Shiseido provides deep hydration with luxurious textures alongside a higher price point. Purito fits dry skin with a Superior routine rating compared to Shiseido's Average routine fit.

Which is more affordable, Purito or Shiseido?

Shiseido has a high price point while Purito is more affordable. Review themes note that Shiseido features a high price point as a common drawback, making Purito the budget-friendlier choice between the two brands.

Purito or Shiseido: which brand is better for mature skin and skin with dark spots?

Purito fits both mature skin and skin with dark spots at a High to Superior level across its products on this page, while Shiseido has mixed ratings ranging from Low to Superior for those skin concerns. Reviewers mention that Purito offers gentle, soothing, and lightweight formulas without fragrance, whereas Shiseido is often noted for a high price point and strong fragrance.

How do the fragrance options and ingredients differ between Purito and Shiseido products?

Purito lists no fragrance for any of the products on this page, whereas 15 out of 20 Shiseido products on this page list fragrance in their ingredients. Both brands utilize key ingredients like glycerin and hyaluronic acid across their formulations.

Purito or Shiseido: which brand offers better options for dry sensitive skin?

Purito offers better options for dry sensitive skin, as Lovi rates its routine fit as Superior compared to Shiseido's High. Reviewers note that Purito products feature lightweight, soothing, and acne-safe formulas with no added fragrance across the page.

Purito or Shiseido for oily skin?

Purito is a superior fit for oily skin on this page, offering lightweight and acne-safe moisturizers, while Shiseido is a high fit.

Purito or Shiseido: which sunscreen is better?

Purito offers a superior sunscreen fit on this page, as the Daily Soft Touch Sunscreen achieves a Superior Lovi fit across dry skin, dry sensitive skin, skin with dark spots, sensitive skin, and acne-prone skin. In contrast, Shiseido's Ultimate Sun Protector Lotion is rated low for skin with dark spots, oily skin, and acne-prone skin, and carries a warning for dry skin.

Purito or Shiseido for sensitive skin?

Purito is the better choice for sensitive skin, as Lovi rates its routine fit as Superior compared to Shiseido's High. Reviewers note that Purito offers soothing, calming, acne-safe, and gentle formulas that are fragrance-free on this page.

Purito or Shiseido for acne-prone skin?

Purito is a better fit for acne-prone skin, as Lovi rates its routine as Superior compared to Shiseido's High. Reviewers also highlight Purito for offering acne-safe and gentle formulas.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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