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SKIN1004 vs the purest

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

SKIN1004 and the purest are two distinct skincare lines known for thoughtful formulas that address varied complexions. The first brand offers toners, moisturizers, sunscreens, and masks built around centella asiatica, hyaluronic acid, and niacinamide, fitting oily and combination skin best. Meanwhile, the second brand is deeply cherished for its gentle moisturizers and mild nature, suiting sensitive, dry, and combination skin. While both support acne-prone skin, they differ in their primary botanical focuses and ideal skin types.

SKIN1004 is a Korean skincare brand founded in 2012 and owned by Goodai Global Inc. since 2024.

mk.co.krpitchbook.comtracxn.comgoodai-global.com

This page compares some of the most popular SKIN1004 and the purest products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular SKIN1004 vs the purest products

Questions and answers

SKIN1004 or the purest: which is better?

SKIN1004 is generally the better choice on this page, offering a wide range of fragrance-free products that Lovi rates with high or superior fit for multiple skin types. By contrast, the purest lists only one moisturizer on this page, which contains fragrance.

What is the difference between SKIN1004 and the purest?

SKIN1004 offers a wide selection of fragrance-free products that frequently fit oily, combination, and dry skin at High or Superior levels, whereas the purest features just one moisturizer on this page which contains fragrance and achieves a lower fit for most skin types. SKIN1004 products use key ingredients like hyaluronic acid and niacinamide, which helps hydrate the skin and may reduce pigmentation.

Dermatologic Therapy, 2022The British Journal of Dermatology, 2002

SKIN1004 or the purest: which moisturizer is better?

SKIN1004 offers a wider range of moisturizers with fragrance-free formulas that Lovi rates as High or Superior for various skin types, whereas the purest features only one moisturizer on this page which contains fragrance and has lower fit levels for most skin types. Hyaluronic acid in moisturizers helps improve skin hydration and signs of aging.

Dermatologic Therapy, 2022Drug Delivery, 2017

Which is more affordable, SKIN1004 or the purest?

The products on this page do not provide pricing information to determine whether SKIN1004 or the purest is more affordable.

Which causes fewer breakouts, SKIN1004 or the purest?

SKIN1004 offers several products on this page with a Superior fit for acne-prone skin, whereas the purest features only one product which has a Low fit for acne-prone skin. Key ingredients like Centella asiatica and niacinamide help soothe skin and regulate oil.

The British Journal of Dermatology, 2002Antioxidants, 2021

How do the founding years and corporate ownerships of SKIN1004 and the purest compare?

SKIN1004 was founded in South Korea in 2012 and has been owned by Goodai Global Inc. since 2024, whereas the purest was founded more recently in 2020 and is owned by Evly Pharma Cosmetics.

Which brand offers products with no fragrance listed in their ingredients, SKIN1004 or the purest?

SKIN1004 offers products on this page that all list no fragrance in their ingredients, whereas the purest includes fragrance in its products.

How does the product variety and range differ between SKIN1004 and the purest?

SKIN1004 offers a wide variety of fragrance-free products on this page tailored for oily, combination, and dry skin, whereas the purest features a much more limited selection that includes fragrance. Hyaluronic acid helps improve skin hydration, and niacinamide may help reduce pigmentation.

Journal of Pharmacy & Pharmaceutical Sciences, 2015The British Journal of Dermatology, 2002

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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