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Paula's Choice vs No7

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Paula's Choice and No7 are established skincare lines offering serums, moisturizers, and targeted treatments built around ingredients like hyaluronic acid, glycerin, and vitamin c. The American brand Paula's Choice features key ingredients such as glycerin to significantly increase skin hydration and restore barrier function, suiting combination and oily skin best. Conversely, the British brand No7 relies on key ingredients like shea butter to protect skin and mitigate erythema, fitting mature and dry skin best. While both brands address acne-prone skin, dark spots, and aging concerns through distinct product formulations, they differ primarily in their founding heritage, targeted skin types, and proprietary ingredient blends.

Paula's Choice is an American skincare brand founded in 1995 and owned by Unilever since 2021.

unilever.comtracxn.com

No7 is a British skincare brand founded in 1935 and owned by Sycamore Partners since 2025.

cosmeticsbusiness.comen.wikipedia.org

This page compares some of the most popular Paula's Choice and No7 products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Paula's Choice vs No7 products

People Say

Paula's ChoiceNo7
  • Absorption and Lightweight Feel Mostly MentionedMostly Mentioned
    • “Provides an internal level of hydration without leaving any heavy finish. — Paula's Choice Skin Balancing Pore-Reducing Toner”
    • “Absorbs quickly and leaves no greasy residue behind. — Paula's Choice Clear Oil-Free Moisturizer”
    • “rich but not heavy — No7 Protect & Perfect Intense Advanced Night Cream”
    • “absorbs quickly — No7 Restore & Renew Multi Action Eye Cream”
  • Pores and Texture Mostly MentionedMostly Mentioned
    • “cleared my bumps — Paula's Choice Skin Perfecting 2% BHA Liquid Exfoliant”
    • “skin becomes very smooth — Paula's Choice 1% Retinol Treatment”
    • “skin feels so soft — No7 Total Renewal Micro-Dermabrasion Exfoliator”
    • “skin feels velvety — No7 Pure Retinol”
  • Glow, Brightening and Anti-Aging Often MentionedMostly Mentioned
    • “Softened fine lines — No7 Pure Retinol 1% Night Concentrate”
    • “healthier glow — No7 Total Renewal Micro-Dermabrasion Exfoliator”
    • “lines on forehead diminished — No7 Pure Retinol”
    • “visible glow — Paula's Choice C15 Super Booster”
  • Acne and Blemish Control Mostly MentionedRarely Noted
    • “Helped clear my cystic acne — Paula's Choice CLEAR Pore Normalizing Cleanser”
    • “heals blemishes faster — Paula's Choice Skin Perfecting 2% BHA Liquid Exfoliant”
    • “Removes all my makeup easily — Paula's Choice CLEAR Pore Normalizing Cleanser”
    • “Lightened sun spots — No7 Pure Retinol 1% Night Concentrate”
  • Gentle and Non-Stripping Often MentionedOften Mentioned
    • “Finally a vitamin C product I can use — Paula's Choice 25% Vitamin C + Glutathione Clinical Serum”
    • “Doesn't strip my skin — Paula's Choice CLEAR Pore Normalizing Cleanser”
    • “zero irritation — No7 Pure Retinol Eye Cream”
    • “soothing on skin — No7 Restore & Renew Multi Action Eye Cream”
  • Deep Hydration and General Feel Not notedMostly Mentioned
    • “Skin feels softer — No7 Future Renew Damage Reversal Serum”
    • “Skin feels moisturized — No7 Future Renew Damage Reversal Night Cream”
    • “absorbs instantly — No7 Pure Retinol”
  • Packaging and Size Issues Often MentionedSometimes Noted
    • “Runs out quickly (2-3 weeks) — No7 Future Renew Damage Reversal Serum”
    • “Pump breaks — No7 Future Renew Damage Reversal Serum”
    • “instructions were in larger font — No7 Pure Retinol Eye Cream”
    • “surprisingly small bottle — Paula's Choice Skin-Smoothing Retinol Body Treatment”
  • High Price Point and Value Often MentionedRarely Noted
    • “Expensive for amount provided — No7 Future Renew Damage Reversal Serum”
    • “Sooooo expensive — Paula's Choice 25% Vitamin C + Glutathione Clinical Serum”
  • Lack of Visible Results Rarely NotedOften Mentioned
    • “Did not notice any difference in my pores. — Paula's Choice Skin Balancing Pore-Reducing Toner”
    • “did nothing — Paula's Choice 10% Niacinamide Booster”
    • “No change in wrinkles/spots — No7 Future Renew Damage Reversal Serum”
  • Unpleasant Scent or Fragrance Often MentionedSometimes Noted
    • “Too much fragrance — No7 Future Renew Damage Reversal Night Cream”
    • “overpowering — No7 Protect & Perfect Intense Advanced Night Cream”
    • “Scent is overpowering — No7 Protect & Perfect Intense Advanced Day Cream”
    • “smells like grain — Paula's Choice 10% Azelaic Acid Booster”

Paula's Choice vs No7 routines for dry skin

Buy No7 routine · CA$196.45 · 90% fitBuy Paula's Choice routine · CA$301.97 · 84% fitSee multi-brand routine · 99% fit

Paula's Choice vs No7 routines for oily skin

Buy Paula's Choice routine · CA$357.38 · 87% fitBuy No7 routine · CA$336.24 · 84% fitSee multi-brand routine · 96% fit

Paula's Choice vs No7 routines for combination skin

Buy Paula's Choice routine · CA$383.47 · 88% fitBuy No7 routine · CA$359.32 · 87% fitSee multi-brand routine · 96% fit

Questions and answers

Paula's Choice or No7: which is better?

Paula's Choice is better for acne-prone skin, while No7 is better for mature skin and deep hydration among the products on this page.

What is the difference between Paula's Choice and No7?

Paula's Choice products on this page focus best on combination, oily, and acne-prone skin, while No7 is best for mature, dry, and dry sensitive skin. Paula's Choice does better with acne and blemish control, whereas No7 excels in glow, brightening, anti-aging, and deep hydration.

Paula's Choice or No7 for dry skin?

No7 offers a superior routine fit for dry skin compared to Paula's Choice, which has a high fit for the products on this page.

Paula's Choice or No7: which moisturizer is better?

Paula's Choice and No7 both offer quality options, but No7 is a better choice for dry skin with a Superior routine fit compared to Paula's Choice's High fit on this page.

Which is more affordable, Paula's Choice or No7?

No7 is mentioned as having issues with high price point and value among reviewers on the products on this page.

Between Paula's Choice and No7, which brand performs better for glow, brightening, and anti-aging?

No7 performs better for glow, brightening, and anti-aging among the products on this page. Retinol helps stimulate collagen accumulation in naturally aged skin.

The Journal of Investigative Dermatology, 2000Archives of Dermatology, 2007

How do the founding years and corporate ownerships of Paula's Choice and No7 compare?

Paula's Choice was founded in the United States in 1995 and has been owned by Unilever since 2021, whereas No7 was founded in the United Kingdom in 1935 and is owned by Sycamore Partners as of 2025.

Which brand has more fragrance-free products on this comparison page?

Paula's Choice has more fragrance-free products on this page, as every single product listed for the brand contains no fragrance.

Paula's Choice or No7 for sensitive skin?

Both Paula's Choice and No7 are well-suited for sensitive skin, as Lovi rates the routine fit for both brands as High. Paula's Choice offers fragrance-free products across the entire page, while No7 includes fragrance in a few of its items.

Paula's Choice or No7: which sunscreen is better?

Paula's Choice offers the Youth-Extending Daily Hydrating Fluid SPF 50, which Lovi rates as High for dry skin, combination skin, and dry sensitive skin, and Average for other skin types. No7 features sunscreens such as the Lift & Luminate Day Cream and Protect & Perfect Intense Advanced Day Cream, which Lovi rates as High for mature skin, with various levels for other types.

Paula's Choice or No7 for acne-prone skin?

Both Paula's Choice and No7 have a High routine fit for acne-prone skin, but the products on this page show Paula's Choice does better for acne and blemish control. Paula's Choice also fits acne-prone skin best as a brand focus.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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