🇦🇺Australia

The INKEY List vs Shu Uemura

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

The INKEY List and Shu Uemura are distinct skincare lines founded in Britain and Japan, respectively. The first brand offers glycerin-rich moisturizers, serums, toners, and eye products that suit sensitive and acne-prone skin best, while the second brand is deeply loved for its transformative makeup removers and meticulously crafted formulas that suit all skin types. They differ in their core philosophies and ingredient focuses, with one specializing in targeted barrier support and the other delivering gentle, balanced cleansing oils.

The INKEY List is a British skincare brand founded in 2018 and owned by Brand Evangelists for Beauty Limited.

cosmeticsbusiness.comprnewswire.comtheinkeylist.comtracxn.com

Shu Uemura is a Japanese skincare brand founded in 1967 and owned by L'Oréal S.A. since 2003.

loreal-finance.compitchbook.comen.wikipedia.orgsec.gov

This page compares some of the most popular The INKEY List and Shu Uemura products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular The INKEY List vs Shu Uemura products

Questions and answers

The INKEY List or Shu Uemura: which is better?

The INKEY List is a better choice than Shu Uemura, as the products on this page fit sensitive skin, acne-prone skin, and skin with dark spots best. By comparison, Shu Uemura has only one makeup remover on this page, which offers average to caution fit levels across various skin types.

What is the difference between The INKEY List and Shu Uemura?

The INKEY List offers a much wider selection of skincare products on this page compared to Shu Uemura, which only features a single cleansing oil. Shoppers often mention that The INKEY List provides affordable, lightweight moisturizers and serums that work well under makeup, and Lovi rates its products as having High or Superior fit levels for sensitive, acne-prone skin, and skin with dark spots.

Which is more affordable, The INKEY List or Shu Uemura?

The products on this page from The INKEY List feature affordable moisturizers and affordable serums, making it the more budget-friendly option compared to Shu Uemura.

Which causes fewer breakouts, The INKEY List or Shu Uemura?

The INKEY List may cause fewer breakouts than Shu Uemura because the products on this page for The INKEY List achieve a High fit level for acne-prone skin, whereas Shu Uemura cleansing oil is rated Low for acne-prone skin.

Which brand has a wider variety of products listed on the page, The INKEY List or Shu Uemura?

The INKEY List has a wider variety of products listed on the products on this page, including cleansers, serums, and moisturizers, whereas Shu Uemura only features a single cleansing oil.

How do the founding years and countries of origin compare between The INKEY List and Shu Uemura?

The INKEY List was founded in the United Kingdom in 2018, whereas Shu Uemura was founded in Japan in 1967.

Which of the two brands is owned by L'Oréal S.A.?

Shu Uemura is owned by L'Oréal S.A.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

Scan your face, then any product: Lovi shows how well it fits you and what fits even better.

QR code: get the Lovi app
Download on theApp Store Get it onGoogle Play