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The INKEY List vs Shu Uemura

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

The INKEY List and Shu Uemura are distinct skincare houses offering targeted solutions for diverse complexions. The British line relies on glycerin to formulate accessible moisturizers, serums, toners, and eye products that suit sensitive and combination skin best. Meanwhile, the Japanese brand is deeply loved for its transformative makeup removers and meticulously crafted formulas that suit all skin types best, owing to their gentle and effective nature. Both labels differ primarily in their core offerings and ingredient philosophies, with the former focusing on specialized single-ingredient treatments like PHA and azelaic acid, and the latter maintaining skin comfort through balanced cleansing oils.

The INKEY List is a British skincare brand founded in 2018 and owned by Brand Evangelists for Beauty Limited.

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Shu Uemura is a Japanese skincare brand founded in 1967 and owned by L'Oréal S.A. since 2003.

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This page compares some of the most popular The INKEY List and Shu Uemura products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular The INKEY List vs Shu Uemura products

Questions and answers

The INKEY List or Shu Uemura: which is better?

The INKEY List offers a much wider variety of skincare products on this page than Shu Uemura, with several items achieving Superior and High Lovi fit levels for sensitive, combination, and acne-prone skin. Reviewers often mention its affordable moisturizers and serums as well as good performance under makeup, though packaging issues are sometimes noted.

What is the difference between The INKEY List and Shu Uemura?

The INKEY List offers a broad range of sixteen affordable skin products that fit sensitive, combination, and acne-prone skin well, whereas Shu Uemura features only one cleansing oil on this page with lower fit levels for those skin types.

Which is more affordable, The INKEY List or Shu Uemura?

The INKEY List offers affordable options, as reviewers frequently mention its budget-friendly moisturizers and serums. In contrast, the Shu Uemura page lists only a single cleansing oil and does not highlight affordability.

Which causes fewer breakouts, The INKEY List or Shu Uemura?

The INKEY List may cause fewer breakouts than Shu Uemura for most shoppers because the products on this page for The INKEY List achieve higher Lovi fit levels for acne-prone skin, whereas Shu Uemura only offers a cleansing oil that rates low for acne-prone skin.

How do the founding years and countries of origin compare between The INKEY List and Shu Uemura?

The INKEY List was founded in 2018 in the United Kingdom, whereas Shu Uemura was established earlier in 1967 in Japan.

Which brand offers a wider variety of product types, such as cleansers, serums, and toners?

The INKEY List offers a wider variety of product types on the page, including cleansers, serums, toners, moisturizers, and eye creams, whereas Shu Uemura only features a single cleansing oil.

Which brand has products specifically rated as Superior for dry skin or acne-prone skin?

The INKEY List has multiple products on this page specifically rated as Superior for dry skin or acne-prone skin, such as the Caffeine Eye Cream and Oat Cleansing Balm, while Shu Uemura does not.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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