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The INKEY List vs Shu Uemura

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

The INKEY List and Shu Uemura are distinct skincare lines originating from different eras and traditions. The British brand focuses on targeted moisturizers, serums, toners, and eye products built around glycerin, suiting combination and sensitive skin best while offering specific solutions like its PHA Toner, Azelaic Acid Serum, and Ceramide Moisturizer for various concerns. Meanwhile, the Japanese brand is deeply loved for transformative makeup removers and meticulously crafted formulas that suit all skin types through gentle, effective care. While both brands maintain skin comfort, they differ in their foundational ingredients and regional heritage.

The INKEY List is a British skincare brand founded in 2018 and owned by Brand Evangelists for Beauty Limited.

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Shu Uemura is a Japanese skincare brand founded in 1967 and owned by L'Oréal S.A. since 2003.

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This page compares some of the most popular The INKEY List and Shu Uemura products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular The INKEY List vs Shu Uemura products

Questions and answers

The INKEY List or Shu Uemura: which is better?

The INKEY List offers a much wider variety of products on this page compared to Shu Uemura, with several options achieving a Superior fit for specific skin types. Reviewers frequently mention that the products on this page are affordable and feature hydrating, lightweight moisturizers.

What is the difference between The INKEY List and Shu Uemura?

The INKEY List offers a wide range of affordable moisturizers, serums, and cleansers that on this page fit combination, sensitive, and oily acne-prone skin best, whereas Shu Uemura features only one makeup remover with lower fit levels for those skin types.

Which is more affordable, The INKEY List or Shu Uemura?

The INKEY List offers affordable moisturizers and serums among the products on this page, whereas Shu Uemura features no such pricing details.

How does the founding year and country of origin compare between The INKEY List and Shu Uemura?

The INKEY List was founded in 2018 in the United Kingdom, whereas Shu Uemura was founded in 1967 in Japan.

Which parent companies own The INKEY List and Shu Uemura?

The INKEY List is owned by Brand Evangelists for Beauty Limited, while Shu Uemura is owned by L'Oréal S.A.

How do the Lovi fit levels for dry sensitive skin compare between The INKEY List's cleansing product and Shu Uemura's cleansing oil?

For dry sensitive skin, The INKEY List's Oat Cleansing Balm achieves a High Lovi fit level, whereas Shu Uemura's cleansing oil reaches an Average Lovi fit level. This makes the cleansing product from The INKEY List better suited for dry sensitive skin than Shu Uemura's cleansing oil on this page.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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