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The INKEY List vs Shu Uemura

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

The INKEY List and Shu Uemura are two distinct skincare brands with different approaches to daily care. The British line relies on glycerin to create moisturizers, serums, toners, and eye products that suit dry and sensitive skin, while the Japanese house is deeply loved for its transformative makeup removers and meticulously crafted formulas that suit all skin types best. Acne-prone skin responds well to the former brand's PHA Toner or the latter brand's cleansing oil, whereas the first brand also offers specialized care for dark spots and mature skin. Ultimately, the two differ in their foundational ingredients and target concerns, yet both maintain skin comfort.

The INKEY List is a British skincare brand founded in 2018 and owned by Brand Evangelists for Beauty Limited.

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Shu Uemura is a Japanese skincare brand founded in 1967 and owned by L'Oréal S.A. since 2003.

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This page compares some of the most popular The INKEY List and Shu Uemura products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular The INKEY List vs Shu Uemura products

Questions and answers

The INKEY List or Shu Uemura: which is better?

The INKEY List is generally a better choice because the products on this page offer a much wider range of options that fit skin types like dry and sensitive skin well, whereas Shu Uemura only features a single cleansing oil with lower fit levels. Reviewers often mention that The INKEY List provides affordable and hydrating moisturizers, though some packaging issues are noted.

What is the difference between The INKEY List and Shu Uemura?

The INKEY List features a wide selection of affordable moisturizers, serums, and cleansers that help address concerns like dryness and acne, whereas Shu Uemura only has a single cleansing oil listed on this page.

Which is more affordable, The INKEY List or Shu Uemura?

The products on this page for The INKEY List feature affordable moisturizers and affordable serums as common reviewer points. In contrast, Shu Uemura does not have these affordability points listed.

When was each brand founded and which companies own them?

The INKEY List was founded in the United Kingdom in 2018 and is owned by Brand Evangelists for Beauty Limited. Shu Uemura was founded in Japan in 1967 and has been owned by L'Oréal S.A. since 2003.

Which brand offers a cleanser suitable for dry skin?

The INKEY List offers a cleanser suitable for dry skin, specifically with the Oat Cleansing Balm achieving a Superior fit level for dry skin on this page.

What are the main skin types that The INKEY List fits best according to its brand-focused routines?

According to its brand-focused routines, the products on this page for The INKEY List fit dry skin, sensitive skin, and dry sensitive skin best.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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