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The INKEY List vs Shu Uemura

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

The INKEY List and Shu Uemura are distinct skincare lines originating from different eras and traditions. The British brand focuses on targeted moisturizers, serums, toners, and eye products built around glycerin, suiting combination and sensitive skin best while offering specific solutions like its PHA Toner, Azelaic Acid Serum, and Ceramide Moisturizer for various concerns. Meanwhile, the Japanese brand is deeply loved for transformative makeup removers and meticulously crafted formulas that suit all skin types through gentle, effective care. While both brands maintain skin comfort, they differ in their foundational ingredients and regional heritage.

The INKEY List is a British skincare brand founded in 2018 and owned by Brand Evangelists for Beauty Limited.

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Shu Uemura is a Japanese skincare brand founded in 1967 and owned by L'Oréal S.A. since 2003.

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This page compares some of the most popular The INKEY List and Shu Uemura products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular The INKEY List vs Shu Uemura products

Questions and answers

The INKEY List or Shu Uemura: which is better?

The products on this page from The INKEY List generally offer higher Lovi fit levels across multiple skin types compared to Shu Uemura. Reviewers frequently mention that The INKEY List features affordable, lightweight, and hydrating moisturizers.

What is the difference between The INKEY List and Shu Uemura?

The products on this page from The INKEY List generally offer a much broader selection of skincare items with high to superior Lovi fit levels for multiple skin types, whereas Shu Uemura features only a single cleansing oil with average to caution fit levels across skin types. Reviewers frequently mention that The INKEY List provides affordable and lightweight moisturizers, while both brands list no fragrance in their ingredients on this page.

Which is more affordable, The INKEY List or Shu Uemura?

The products on this page from The INKEY List feature affordable moisturizers and affordable serums, whereas Shu Uemura does not have affordability highlights.

Which causes fewer breakouts, The INKEY List or Shu Uemura?

The products on this page from The INKEY List generally fit acne-prone skin well with several Superior and High Lovi fit ratings, whereas Shu Uemura only features a single cleansing oil with a Low fit for acne-prone skin. Reviewers sometimes note purging and breakouts from The INKEY List, but its broader range of targeted options provides better overall compatibility for acne-prone skin.

What is the difference in founding year and country of origin between The INKEY List and Shu Uemura?

The INKEY List was founded in 2018 in the United Kingdom, whereas Shu Uemura was founded in 1967 in Japan.

How does the Lovi fit level for cleansing products compare between The INKEY List and Shu Uemura for dry skin?

For dry skin, The INKEY List cleansing products on this page show a Superior fit level for the Oat Cleansing Balm, whereas Shu Uemura features a cleansing oil with an Average fit level. Reviewers often mention that The INKEY List products are affordable, though some users note packaging issues.

Which parent company owns Shu Uemura and which company owns The INKEY List?

Shu Uemura is owned by L'Oréal S.A., whereas The INKEY List is owned by Brand Evangelists for Beauty Limited. Both brands offer products on their respective pages that list no fragrance in their ingredients.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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