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The INKEY List vs Shu Uemura

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

The INKEY List and Shu Uemura are distinct skincare brands rooted in different traditions and philosophies. The British brand focuses on targeted moisturizers, serums, toners, and eye products built around glycerin, suiting dry and dry sensitive skin best through barrier support. Meanwhile, the Japanese brand is deeply loved for its transformative makeup removers and meticulously crafted formulas that suit all skin types owing to their gentle, effective nature. While both offer carefully balanced options for specific concerns like acne-prone skin, they differ fundamentally in their ingredient philosophies and regional heritage.

The INKEY List is a British skincare brand founded in 2018 and owned by Brand Evangelists for Beauty Limited.

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Shu Uemura is a Japanese skincare brand founded in 1967 and owned by L'Oréal S.A. since 2003.

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This page compares some of the most popular The INKEY List and Shu Uemura products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular The INKEY List vs Shu Uemura products

Questions and answers

The INKEY List or Shu Uemura: which is better?

The INKEY List is a better choice than Shu Uemura, as the products on this page offer a wide variety of high-performing options suited for multiple skin types.

What is the difference between The INKEY List and Shu Uemura?

The INKEY List offers a wide variety of affordable moisturizers, serums, and cleansers that help target various skin concerns, while Shu Uemura features only a single cleansing oil on this page. The products on this page for The INKEY List achieve a High or Superior Lovi fit for dry skin, dry sensitive skin, and oily acne-prone skin, whereas Shu Uemura shows lower fit levels across skin types.

Which is more affordable, The INKEY List or Shu Uemura?

The products on this page from The INKEY List feature affordable moisturizers and affordable serums according to reviewers, while Shu Uemura does not have similar pricing highlights mentioned for its cleansing oil on this page.

Which causes fewer breakouts, The INKEY List or Shu Uemura?

The products on this page for The INKEY List include several options with high fit levels for acne-prone skin, whereas Shu Uemura features only a single cleansing oil that has a low fit level for acne-prone skin. Reviewers sometimes note purging and breakouts from The INKEY List, but the extensive variety of targeted treatments makes it easier to find suitable products.

When were The INKEY List and Shu Uemura founded, and in which countries?

The INKEY List was founded in the United Kingdom in 2018, and Shu Uemura was founded in Japan in 1967.

Which parent companies own The INKEY List and Shu Uemura?

The INKEY List is owned by Brand Evangelists for Beauty Limited, and Shu Uemura is owned by L'Oréal S.A.

Do any products from The INKEY List or Shu Uemura contain fragrance?

Every product from The INKEY List and Shu Uemura on this page lists no fragrance in its ingredients.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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