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Beauty of Joseon vs Aēsop

Beauty of Joseon and Aēsop are two distinct skincare lines known for thoughtfully formulated moisturizers, serums, and masks that cater to different complexions. Beauty of Joseon incorporates ingredients like niacinamide, glycerin, and hyaluronic acid into its offerings, suiting dry skin and dark spots best with deeply nourishing formulations. In contrast, the second brand relies on botanical and scientifically validated ingredients within its cleansers, moisturizers, and serums, making it well-suited for balanced, combination, and sensitive skin. While both offer targeted solutions for acne-prone, hyperpigmented, and mature concerns, they differ fundamentally in their ingredient philosophies and ideal skin types.

Beauty of Joseon is a Korean skincare brand founded in 2016 and owned by Goodai Global Inc. since 2019.

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This page compares some of the most popular Beauty of Joseon and Aēsop products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

People Say

Beauty of JoseonAēsop
  • Hydration and Moisture Mostly MentionedMostly Mentioned
    • “woke up with baby-soft skin — Aēsop Damascan Rose Facial Treatment”
    • “Savior of my winter-fueled dry skin. — Aēsop B Triple C Facial Balancing Gel”
    • “delivers deep hydration that really fills your skin — Aēsop Parsley Seed Anti-Oxidant Intense Serum”
    • “Saved my dry winter skin — Beauty of Joseon Dynasty Cream”
  • Texture and Finish Mostly MentionedOften Mentioned
    • “feels like a light moisturizer — Beauty of Joseon Relief Sun: Rice + Probiotics”
    • “sinks in instantly — Beauty of Joseon Ginseng Essence Water”
    • “skin feels incredibly smooth — Beauty of Joseon Ground Rice and Honey Glow Mask”
    • “absorbs well into the skin — Aēsop Damascan Rose Facial Treatment”
  • Gentle and Non-Irritating Formula Mostly MentionedSometimes Noted
    • “no irritation at all — Beauty of Joseon Revive Eye Serum”
    • “doesn't dry my skin like other cleansers — Beauty of Joseon Radiance Cleansing Balm”
    • “cleansed my face gently without making my skin feel irritated — Beauty of Joseon Green Plum Refreshing Cleanser”
    • “Leaves my face feeling soft after cleansing. — Aēsop Parsley Seed Facial Cleanser”
  • Pore and Oil Control Sometimes NotedSometimes Noted
    • “less shiny by noon — Beauty of Joseon Red Bean Water Gel”
    • “pores look cleaner — Beauty of Joseon Red Bean Refreshing Pore Mask”
    • “Intensely hydrating yet mattifying effect. — Aēsop B Triple C Facial Balancing Gel”
  • Skin Rescue and Improvement Not notedOften Mentioned
    • “saved my skin — Aēsop Damascan Rose Facial Treatment”
    • “Reduces inflammation overnight. — Aēsop B Triple C Facial Balancing Gel”
    • “I used to have severe flaking... but after using this product, it's disappeared. — Aēsop Parsley Seed Facial Cleanser”
  • Pleasant Scent Rarely NotedOften Mentioned
    • “smells divine — Aēsop Damascan Rose Facial Treatment”
    • “Soft herbal scent that feels fresh and floral. — Aēsop Parsley Seed Facial Cleanser”
    • “smells like fresh apricots — Beauty of Joseon Apricot Blossom Peeling Gel”
  • High Price Not notedMostly Mentioned
    • “quantity is too small — Aēsop Damascan Rose Facial Treatment”
  • Sticky Finish and Texture Issues Rarely NotedOften Mentioned
    • “Leaves a sticky film that doesn't go away — Beauty of Joseon Dynasty Cream”
    • “left my face feeling sticky — Beauty of Joseon Glow Serum”
    • “slightly sticky at first — Beauty of Joseon Red Bean Water Gel”
    • “Thick, almost honey-like, and needs a moment to melt in. — Aēsop B Triple C Facial Balancing Gel”
  • Scent and Fragrance Often MentionedSometimes Noted
    • “smells like cooking oil — Beauty of Joseon Ginseng Cleansing Oil”
    • “smells like cheese — Beauty of Joseon Ground Rice and Honey Glow Mask”
    • “smells like carrots — Aēsop Damascan Rose Facial Treatment”
    • “Nasty smell... would not buy again. — Aēsop Parsley Seed Facial Cleanser”

Questions and answers

Beauty of Joseon or Aēsop: which is better?

Beauty of Joseon is better for texture and finish as well as gentle, non-irritating formulas, while Aēsop performs better for hydration and moisture, skin rescue and improvement, and pleasant scents. Both brands share an advantage in pore and oil control, and every product on this page lists no fragrance in its ingredients.

What is the difference between Beauty of Joseon and Aēsop?

Beauty of Joseon is known for gentler, non-irritating formulas and a better texture and finish, while Aēsop excels in hydration, moisture, skin rescue, and pleasant scents. Both brands offer products with no fragrance listed in their ingredients.

Beauty of Joseon or Aēsop: which cleanser is better?

Beauty of Joseon offers better cleanser options for gentle and non-irritating care, providing multiple products with High or Superior Lovi fit levels across diverse skin types. In contrast, Aēsop features fewer cleansers on this page, with Parsley Seed Facial Cleanser showing only Average or Low Lovi fit levels.

Which is more affordable, Beauty of Joseon or Aēsop?

Beauty of Joseon is more affordable, as high price is a commonly noted downside for Aēsop products on this page.

Which causes fewer breakouts, Beauty of Joseon or Aēsop?

When comparing breakouts between the two brands on this page, reviewers often mention that Beauty of Joseon causes breakouts and acne, whereas Aēsop does not have this issue noted by reviewers. Therefore, Aēsop is unlikely to cause the breakouts that are sometimes reported with Beauty of Joseon products.

Between Beauty of Joseon and Aēsop, which brand is better for hydration and moisture according to review themes?

According to review themes, Aēsop does better than Beauty of Joseon for hydration and moisture.

How do the founding years and corporate ownerships of Beauty of Joseon and Aēsop compare?

Beauty of Joseon was founded in South Korea in 2016 and has been owned by Goodai Global Inc. since 2019, whereas Aēsop was founded earlier in 1987 and is owned by L'Oréal Groupe.

Which brand performs better regarding gentle and non-irritating formulas?

Beauty of Joseon performs better regarding gentle and non-irritating formulas. Reviewers often mention its gentle, non-irritating formulas.

Beauty of Joseon or Aēsop: which moisturizer is better?

When comparing moisturizers, Beauty of Joseon is a better fit for dry skin, mature skin, and dark spots with High Lovi ratings on products like Dynasty Cream and Red Bean Water Gel, while Aēsop offers deep hydration and balancing effects with options like B Triple C Facial Balancing Gel. Beauty of Joseon helps provide gentle, non-irritating formulas with no added fragrance, whereas Aēsop may feature higher prices.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

How does it fit your skin?

Scan your face, then any product: Lovi shows how well it fits you and what fits even better.