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Beauty of Joseon vs MAËLYS

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Beauty of Joseon and MAËLYS are distinct skincare lines offering thoughtful solutions for everyday routines. Beauty of Joseon is a Korean skincare brand founded in 2016 and owned by Goodai Global Inc. since 2019, celebrated for its serums, masks, moisturizers, and sunscreens that suit dry skin and skin with dark spots best. Meanwhile, MAËLYS is loved for targeted serums and advanced formulas, with products that suit all skin types best. While both deliver specialized care through carefully selected components, they differ in their formulation focus and ideal skin types.

Beauty of Joseon is a Korean skincare brand founded in 2016 and owned by Goodai Global Inc. since 2019.

kbeautywiki.combeautymatter.comprnewswire.comgoodai-global.com

This page compares some of the most popular Beauty of Joseon and MAËLYS products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Beauty of Joseon vs MAËLYS products

Questions and answers

Beauty of Joseon or MAËLYS: which is better?

Beauty of Joseon generally offers a much higher fit across skin types than MAËLYS, with many products rated High or Superior for dry, sensitive, and dark spot-prone skin. MAËLYS products on this page show mostly Low or Average fit ratings across those same categories.

What is the difference between Beauty of Joseon and MAËLYS?

Beauty of Joseon offers a wide range of products that achieve a High or Superior Lovi fit for dry and sensitive skin types, whereas MAËLYS mostly achieves Low or Caution fit ratings across the products on this page. Furthermore, Beauty of Joseon includes key ingredients like niacinamide and hyaluronic acid to help brighten pigmentation and improve skin hydration.

The British Journal of Dermatology, 2002Dermatologic Therapy, 2022

Which is more affordable, Beauty of Joseon or MAËLYS?

The provided page facts do not contain pricing information, so it is not possible to determine whether Beauty of Joseon or MAËLYS is more affordable.

Which causes fewer breakouts, Beauty of Joseon or MAËLYS?

Beauty of Joseon offers multiple products rated High or Superior for acne-prone skin, whereas MAËLYS products on this page generally receive Low fit ratings for acne-prone skin. Reviewers note that Beauty of Joseon sometimes causes breakouts, but its overall formulation variety provides significantly better compatibility for acne-prone skin than MAËLYS.

Which company was founded earlier and in which country, Beauty of Joseon or MAËLYS?

Beauty of Joseon was founded earlier, in 2016 in South Korea, whereas MAËLYS was founded in 2017.

How do the fragrance-free options compare between Beauty of Joseon and MAËLYS products?

Beauty of Joseon offers many fragrance-free products on this page, whereas MAËLYS has only one fragrance-free option.

Which brand offers a wider range of products that achieve a Superior fit level for dry skin?

Beauty of Joseon offers a much wider range of products that achieve a Superior fit level for dry skin, including the Ginseng Essence Water, Radiance Cleansing Balm, and Centella Asiatica Calming Mask, whereas MAËLYS has no products reaching a Superior fit for dry skin. Hyaluronic acid helps provide deep hydration for dry skin across these formulations.

Dermatologic Therapy, 2022

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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