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Beauty of Joseon vs MAËLYS

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Beauty of Joseon and MAËLYS are distinct skincare options, with the first being a Korean brand founded in 2016 and owned by Goodai Global Inc. since 2019, and both offering specialized solutions. Beauty of Joseon is loved for its thoughtful serums, masks, moisturizers, sunscreens, and more that blend niacinamide, glycerin, and hyaluronic acid to improve wrinkles, reduce hyperpigmentation, increase hydration and barrier function, and lengthen the anti-wrinkle effect of toxins, while MAËLYS is loved for targeted serums and advanced formulas. The first brand suits sensitive skin and skin with dark spots best, offering gentle care like the Ground Rice and Honey Glow Mask, the Light On Serum: Centella + Vita C, and the Revive Eye Serum, whereas the second brand suits all skin types best, featuring standout products like the TOO-FINE and the RE-LURE Tight & Tone Body Serum. Ultimately, they differ in their primary formulation philosophies and target complexions, providing tailored choices for your routine.

Beauty of Joseon is a Korean skincare brand founded in 2016 and owned by Goodai Global Inc. since 2019.

kbeautywiki.combeautymatter.comprnewswire.comgoodai-global.com

This page compares some of the most popular Beauty of Joseon and MAËLYS products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Beauty of Joseon vs MAËLYS products

Questions and answers

Beauty of Joseon or MAËLYS: which is better?

Beauty of Joseon generally offers a much better fit across different skin types than MAËLYS on this page, as its products achieve High or Superior Lovi fit levels for sensitive, dry, and acne-prone skin while MAËLYS products mostly fall into Low or Caution fit levels.

What is the difference between Beauty of Joseon and MAËLYS?

Beauty of Joseon generally achieves High or Superior Lovi fit levels across multiple skin types with its fragrance-free formulas, whereas MAËLYS mostly scores Low or Average fits across the products on this page.

Which is more affordable, Beauty of Joseon or MAËLYS?

The provided page facts and studies do not contain pricing information, so it is not possible to determine whether Beauty of Joseon or MAËLYS is more affordable.

Which causes fewer breakouts, Beauty of Joseon or MAËLYS?

Beauty of Joseon causes fewer breakouts than MAËLYS, as its products on this page achieve High and Superior Lovi fit levels for acne-prone skin, whereas MAËLYS products on this page receive Low fit levels.

Which brand has been around longer, Beauty of Joseon or MAËLYS?

Beauty of Joseon has been around longer, having been founded in South Korea in 2016, whereas MAËLYS was founded in 2017.

Do any products from Beauty of Joseon or MAËLYS contain fragrance?

Every product on the Beauty of Joseon page lists no fragrance in its ingredients, whereas 1 of 2 products on the MAËLYS page lists fragrance.

What are the main key ingredients found across Beauty of Joseon products?

The products on this page by Beauty of Joseon feature niacinamide, glycerin, hyaluronic acid, and ginseng as their main key ingredients. Niacinamide helps reduce cutaneous pigmentation, and topical hyaluronic acid improves skin quality and signs of skin aging.

The British Journal of Dermatology, 2002Antioxidants, 2021

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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