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Beauty of Joseon vs MAËLYS

Beauty of Joseon and MAËLYS are distinct skincare collections that offer thoughtful daily care for different complexions. Beauty of Joseon is a Korean skincare brand founded in 2016 and owned by Goodai Global Inc. since 2019, celebrated for its serums, masks, moisturizers, and sunscreens featuring niacinamide, glycerin, and hyaluronic acid. MAËLYS is loved for targeted serums and advanced formulas that deliver specialized solutions. While the former brand suits sensitive and dry sensitive skin best with gentle formulations, the latter brand is ideal for all skin types.

Beauty of Joseon is a Korean skincare brand founded in 2016 and owned by Goodai Global Inc. since 2019.

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This page compares some of the most popular Beauty of Joseon and MAËLYS products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Questions and answers

Beauty of Joseon or MAËLYS: which is better?

Beauty of Joseon generally offers much better fit levels across skin types than MAËLYS on this page, thanks to its fragrance-free formulas and high suitability for sensitive and dry skin.

What is the difference between Beauty of Joseon and MAËLYS?

Beauty of Joseon offers a wide range of fragrance-free skincare products that Lovi rates as High to Superior for skin types like sensitive skin and dry skin, whereas MAËLYS features very few products on this page that mostly receive Low fit levels.

Which is more affordable, Beauty of Joseon or MAËLYS?

Price information is not available on this page for either Beauty of Joseon or MAËLYS.

Which causes fewer breakouts, Beauty of Joseon or MAËLYS?

Beauty of Joseon offers products on this page with high or superior Lovi fit levels for acne-prone skin, whereas MAËLYS products generally have low fit levels for acne-prone skin.

Which brand has more products that are fragrance-free according to their ingredient lists?

Beauty of Joseon has more fragrance-free products, as every product on its page lists no fragrance in its ingredients, whereas MAËLYS only has one fragrance-free product out of two.

How do the founding years and corporate ownership of Beauty of Joseon and MAËLYS compare?

Beauty of Joseon was founded in 2016 in South Korea and has been owned by Goodai Global Inc. since 2019, whereas MAËLYS was founded in 2017 and is owned by the Barinboim Group.

Which brand offers a dedicated skincare routine specifically tailored for dry skin?

Beauty of Joseon offers a dedicated skincare routine specifically tailored for dry skin, whereas MAËLYS does not feature routines for this skin type on the page.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

How does it fit your skin?

Scan your face, then any product: Lovi shows how well it fits you and what fits even better.