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Beauty of Joseon vs MAËLYS

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Beauty of Joseon and MAËLYS are distinct skincare lines offering targeted serums, masks, moisturizers, and advanced formulas. Founded in 2016 and owned by Goodai Global Inc. since 2019, Beauty of Joseon is loved for featuring star ingredients like niacinamide, glycerin, and hyaluronic acid that suit dry skin and sensitive skin best. Conversely, MAËLYS is loved for delivering thoughtful care through specialized solutions that suit all skin types best. While both provide effective daily care, they differ as the former relies on gentle formulations addressing acne-prone skin, dark spots, and mature skin, and the latter features standout options like the TOO-FINE and the RE-LURE Tight & Tone Body Serum.

Beauty of Joseon is a Korean skincare brand founded in 2016 and owned by Goodai Global Inc. since 2019.

kbeautywiki.combeautymatter.comprnewswire.comgoodai-global.com

This page compares some of the most popular Beauty of Joseon and MAËLYS products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Beauty of Joseon vs MAËLYS products

Questions and answers

Beauty of Joseon or MAËLYS: which is better?

Beauty of Joseon is generally better suited for everyday skincare, offering fragrance-free formulas with high Lovi fit levels for dry and sensitive skin types. In contrast, the products on this page from MAËLYS show much lower fit levels across most skin categories.

What is the difference between Beauty of Joseon and MAËLYS?

Beauty of Joseon offers a wide range of fragrance-free skincare products that achieve High or Superior Lovi fit levels for dry, sensitive, and dry sensitive skin, whereas MAËLYS features very few products on this page, which mostly show Low fit levels. Beauty of Joseon relies on key ingredients like niacinamide and hyaluronic acid to help improve skin quality and hydration.

The British Journal of Dermatology, 2002Dermatologic Therapy, 2022

Which is more affordable, Beauty of Joseon or MAËLYS?

This page does not provide pricing information to compare the affordability of Beauty of Joseon and MAËLYS.

Which causes fewer breakouts, Beauty of Joseon or MAËLYS?

Beauty of Joseon offers multiple products on this page with High or Superior Lovi fit levels for acne-prone skin, whereas MAËLYS products on this page receive Low fit levels for acne-prone skin. However, reviewers of Beauty of Joseon note that the products on this page can sometimes cause breakouts and acne.

How do Beauty of Joseon and MAËLYS compare in terms of fragrance-free product options?

Beauty of Joseon offers significantly more fragrance-free options, as every product on its page lists no fragrance in its ingredients. In contrast, MAËLYS only has one out of two products on its page that lists no fragrance, with the RE-LURE Tight & Tone Body Serum containing fragrance.

Which brand has been around longer, Beauty of Joseon or MAËLYS, and who owns them?

Beauty of Joseon has been around longer, having been founded in 2016 and owned by Goodai Global Inc. since 2019, whereas MAËLYS was founded in 2017 and is owned by the Barinboim Group.

How does the Lovi fit level for dry skin differ between Beauty of Joseon and MAËLYS products?

Beauty of Joseon products on this page have a High to Superior Lovi fit level for dry skin, whereas MAËLYS products have a Low to Average fit level.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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