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Beauty of Joseon vs MAËLYS

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Beauty of Joseon and MAËLYS are distinct skincare lines offering targeted serums, masks, moisturizers, and advanced formulas. Founded in 2016 and owned by Goodai Global Inc. since 2019, Beauty of Joseon is loved for featuring star ingredients like niacinamide, glycerin, and hyaluronic acid that suit dry skin and sensitive skin best. Conversely, MAËLYS is loved for delivering thoughtful care through specialized solutions that suit all skin types best. While both provide effective daily care, they differ as the former relies on gentle formulations addressing acne-prone skin, dark spots, and mature skin, and the latter features standout options like the TOO-FINE and the RE-LURE Tight & Tone Body Serum.

Beauty of Joseon is a Korean skincare brand founded in 2016 and owned by Goodai Global Inc. since 2019.

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This page compares some of the most popular Beauty of Joseon and MAËLYS products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Beauty of Joseon vs MAËLYS products

Questions and answers

Beauty of Joseon or MAËLYS: which is better?

Beauty of Joseon is much better than MAËLYS on this page, as its products achieve High or Superior Lovi fit levels across multiple skin types and feature fragrance-free formulas. In contrast, MAËLYS products mostly show Low or Caution fit levels.

What is the difference between Beauty of Joseon and MAËLYS?

Beauty of Joseon generally offers High to Superior Lovi fit levels across multiple skin types with fragrance-free formulas, whereas MAËLYS mostly shows Low fit levels on this page. Reviewers often mention deep hydration and gentle formulas for Beauty of Joseon.

Which is more affordable, Beauty of Joseon or MAËLYS?

The page does not provide pricing information to compare the affordability of Beauty of Joseon and MAËLYS.

Which causes fewer breakouts, Beauty of Joseon or MAËLYS?

Beauty of Joseon fits acne-prone skin with High or Superior Lovi levels across multiple products, whereas MAËLYS rates Low for acne-prone skin.

How do the founding years and corporate ownerships of Beauty of Joseon and MAËLYS compare?

Beauty of Joseon was founded in 2016 in South Korea and has been owned by Goodai Global Inc. since 2019, whereas MAËLYS was founded in 2017 and is owned by the Barinboim Group.

What are the differences in fragrance inclusion between Beauty of Joseon products and MAËLYS products?

Beauty of Joseon lists no fragrance in the ingredients for every product on this page. In contrast, MAËLYS includes fragrance in one of its two products.

Which brand has more products listed with a 'Superior' Lovi fit level for specific skin types?

Beauty of Joseon has more products listed with a Superior Lovi fit level, whereas MAËLYS has none.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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