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Beauty of Joseon vs MAËLYS

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Beauty of Joseon and MAËLYS are distinct skincare lines offering targeted serums, masks, moisturizers, and advanced formulas. Founded in 2016 and owned by Goodai Global Inc. since 2019, Beauty of Joseon is loved for featuring star ingredients like niacinamide, glycerin, and hyaluronic acid that suit dry skin and sensitive skin best. Conversely, MAËLYS is loved for delivering thoughtful care through specialized solutions that suit all skin types best. While both provide effective daily care, they differ as the former relies on gentle formulations addressing acne-prone skin, dark spots, and mature skin, and the latter features standout options like the TOO-FINE and the RE-LURE Tight & Tone Body Serum.

Beauty of Joseon is a Korean skincare brand founded in 2016 and owned by Goodai Global Inc. since 2019.

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This page compares some of the most popular Beauty of Joseon and MAËLYS products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Beauty of Joseon vs MAËLYS products

Questions and answers

Beauty of Joseon or MAËLYS: which is better?

Beauty of Joseon generally offers a much better fit across various skin types, whereas MAËLYS products on this page mostly show low or average Lovi fit levels. Beauty of Joseon uses key ingredients like hyaluronic acid to provide deep hydration and support skin quality.

Dermatologic Therapy, 2022

What is the difference between Beauty of Joseon and MAËLYS?

Beauty of Joseon offers a wide variety of skincare items that achieve High or Superior Lovi fit levels for dry and sensitive skin, whereas MAËLYS features only a couple of body and facial serums that mostly score Low fit levels. Additionally, every product from Beauty of Joseon lists no fragrance in its ingredients, while some MAËLYS products contain added fragrance.

Which is more affordable, Beauty of Joseon or MAËLYS?

This page does not contain pricing information, so a comparison of affordability between Beauty of Joseon and MAËLYS cannot be made.

Which causes fewer breakouts, Beauty of Joseon or MAËLYS?

Beauty of Joseon offers products with High and Superior Lovi fit levels for acne-prone skin, whereas MAËLYS products on this page have a Low fit for acne-prone skin. However, reviewers of Beauty of Joseon note that the products on this page can sometimes cause breakouts and acne.

How do the founding years and corporate ownership of Beauty of Joseon and MAËLYS compare?

Beauty of Joseon was founded in South Korea in 2016 and has been owned by Goodai Global Inc. since 2019, while MAËLYS was founded in 2017 and is owned by the Barinboim Group.

Which brand has more fragrance-free products listed on the page, Beauty of Joseon or MAËLYS?

Beauty of Joseon has more fragrance-free products listed on the page since every product from the brand lists no fragrance in its ingredients. In contrast, MAËLYS features a fragrance in the RE-LURE Tight & Tone Body Serum.

What specific skin types do Beauty of Joseon's brand-focused routines fit best?

Beauty of Joseon's brand-focused routines fit dry skin, sensitive skin, and dry sensitive skin best. Lovi rates the products on this page accordingly to provide effective care for these specific skin types.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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