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Beauty of Joseon vs Grown Alchemist

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Beauty of Joseon and Grown Alchemist are two skincare brands offering distinct approaches to daily care. Beauty of Joseon is loved for its thoughtful array of serums, masks, moisturizers, and sunscreens incorporating niacinamide, glycerin, and hyaluronic acid, while Grown Alchemist is known for its cleansers, serums, and formulas. Both brands suit dry skin best, though the former also suits skin with dark spots and the latter suits sensitive and combination skin. They differ primarily in their specific product lineups, with the Korean brand emphasizing traditional ingredients for dark spots and mature skin, and the latter providing specialized cleansers and smoothing serums.

Beauty of Joseon is a Korean skincare brand founded in 2016 and owned by Goodai Global Inc. since 2019.

kbeautywiki.combeautymatter.comprnewswire.comgoodai-global.com

This page compares some of the most popular Beauty of Joseon and Grown Alchemist products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Beauty of Joseon vs Grown Alchemist products

People Say

Beauty of JoseonGrown Alchemist
  • Texture and Finish Mostly MentionedMostly Mentioned
    • “feels like a light moisturizer — Beauty of Joseon Relief Sun: Rice + Probiotics”
    • “sinks in instantly — Beauty of Joseon Ginseng Essence Water”
    • “sinks in immediately — Beauty of Joseon Red Bean Water Gel”
    • “silkiest cleanser — Grown Alchemist Hydra-Restore Cream Cleanser”
  • Hydration and Moisture Mostly MentionedMostly Mentioned
    • “Saved my dry winter skin — Beauty of Joseon Dynasty Cream”
    • “doesn't dry my skin like other cleansers — Beauty of Joseon Radiance Cleansing Balm”
    • “Skin version of chugging water — Grown Alchemist Instant Smoothing Serum”
    • “doesn't strip at all — Grown Alchemist Hydra-Restore Cream Cleanser”
  • Gentle and Non-Irritating Formula Mostly MentionedMostly Mentioned
    • “no irritation at all — Beauty of Joseon Revive Eye Serum”
    • “cleansed my face gently without making my skin feel irritated — Beauty of Joseon Green Plum Refreshing Cleanser”
    • “Perfect for sensitive skin — Grown Alchemist Gentle Gel Facial Cleanser”
    • “calms my skin down — Grown Alchemist Hydra-Restore Cream Cleanser”
  • Pleasant Scents Rarely NotedMostly Mentioned
    • “Smells amazing — Grown Alchemist Gentle Gel Facial Cleanser”
    • “smell is divine — Grown Alchemist Hydra-Restore Cream Cleanser”
    • “smells like fresh apricots — Beauty of Joseon Apricot Blossom Peeling Gel”
  • Effective Cleansing and Makeup Removal Sometimes NotedOften Mentioned
    • “Doesn't dry out my skin — Grown Alchemist Gentle Gel Facial Cleanser”
    • “Gets everything nice and clean — Grown Alchemist Gentle Gel Facial Cleanser”
    • “melts waterproof mascara — Beauty of Joseon Ginseng Cleansing Oil”
  • Softening and Smoothing Rarely NotedSometimes Noted
    • “Smooths out fine lines — Grown Alchemist Instant Smoothing Serum”
    • “skin feels incredibly smooth — Beauty of Joseon Ground Rice and Honey Glow Mask”
  • Packaging and Dispensing Issues Sometimes NotedOften Mentioned
    • “dropper doesn't reach the bottom — Beauty of Joseon Glow Serum”
    • “Hate dipping my fingers in the jar — Beauty of Joseon Dynasty Cream”
    • “one pump is too much — Beauty of Joseon Revive Eye Serum”
    • “tube cracks easily — Grown Alchemist Hydra-Restore Cream Cleanser”
  • Scent Preferences and Issues Often MentionedOften Mentioned
    • “smells like cooking oil — Beauty of Joseon Ginseng Cleansing Oil”
    • “smells like cheese — Beauty of Joseon Ground Rice and Honey Glow Mask”
    • “Too perfumy notes — Grown Alchemist Gentle Gel Facial Cleanser”
    • “smells medicinal — Grown Alchemist Hydra-Restore Cream Cleanser”
  • Texture Alterations and Waterproof Removal Rarely NotedOften Mentioned
    • “hard to scoop in winter — Beauty of Joseon Radiance Cleansing Balm”
    • “had to scrub to get mascara off — Beauty of Joseon Radiance Cleansing Balm”
    • “Isn't going to be your makeup remover — Grown Alchemist Gentle Gel Facial Cleanser”

Questions and answers

Beauty of Joseon or Grown Alchemist: which is better?

Beauty of Joseon and Grown Alchemist both offer gentle, fragrance-free skincare options, but Beauty of Joseon stands out with a much wider range of products achieving a High or Superior Lovi fit for dry skin, skin with dark spots, and sensitive skin. Reviewers often mention its lightweight toners and deep hydration, though some note potential breakouts.

The British Journal of Dermatology, 2002Antioxidants, 2021

What is the difference between Beauty of Joseon and Grown Alchemist?

Beauty of Joseon offers a much broader range of products with higher Lovi fit levels for dry skin and dark spots, while Grown Alchemist features fewer options focused mainly on gentle cleansing. Niacinamide in Beauty of Joseon formulas helps reduce skin pigmentation.

The British Journal of Dermatology, 2002Antioxidants, 2021

Beauty of Joseon or Grown Alchemist: which cleanser is better?

For effective cleansing, Beauty of Joseon is a strong choice, as the products on this page achieve High to Superior Lovi fit levels across nearly all skin types, whereas Grown Alchemist cleansers generally score Average to High.

Which is more affordable, Beauty of Joseon or Grown Alchemist?

The products on this page for Beauty of Joseon and Grown Alchemist do not include pricing information, so this page cannot determine which brand is more affordable.

Which causes fewer breakouts, Beauty of Joseon or Grown Alchemist?

When it comes to breakouts, the products on this page for Grown Alchemist and Beauty of Joseon do not have specific comparative ratings on this topic, though reviewers note that Beauty of Joseon formulas sometimes cause breakouts and acne.

Between Beauty of Joseon and Grown Alchemist, which brand offers a better selection of serums for dry sensitive skin?

Beauty of Joseon offers a better selection of serums for dry sensitive skin, as its products on this page achieve a High fit level for this skin type, whereas Grown Alchemist serums reach only an Average fit level.

How do the founding years and corporate ownership of Beauty of Joseon and Grown Alchemist compare?

Beauty of Joseon was founded in South Korea in 2016 and is owned by Goodai Global Inc. since 2019, whereas Grown Alchemist was founded in 2008 and has been independently owned since 2024.

Which brand performs better when it comes to texture and finish according to reviewer themes?

Beauty of Joseon performs better when it comes to texture and finish according to reviewer themes, while the products on this page for both brands feature no fragrance in their ingredients.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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