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Beauty of Joseon vs Grown Alchemist

Beauty of Joseon and Grown Alchemist are skincare brands known for gentle daily care and targeted formulas. Beauty of Joseon offers serums, masks, moisturizers, and sunscreens featuring niacinamide, glycerin, and hyaluronic acid, while Grown Alchemist provides cleansers and serums. Both suit sensitive and dry skin best, alongside combination skin for the latter, and they differ through their distinct ingredients and product types.

Beauty of Joseon is a Korean skincare brand founded in 2016 and owned by Goodai Global Inc. since 2019.

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This page compares some of the most popular Beauty of Joseon and Grown Alchemist products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

People Say

Beauty of JoseonGrown Alchemist
  • Texture and Finish Mostly MentionedMostly Mentioned
    • “feels like a light moisturizer — Beauty of Joseon Relief Sun: Rice + Probiotics”
    • “sinks in instantly — Beauty of Joseon Ginseng Essence Water”
    • “sinks in immediately — Beauty of Joseon Red Bean Water Gel”
    • “silkiest cleanser — Grown Alchemist Hydra-Restore Cream Cleanser”
  • Hydration and Moisture Mostly MentionedMostly Mentioned
    • “Saved my dry winter skin — Beauty of Joseon Dynasty Cream”
    • “doesn't dry my skin like other cleansers — Beauty of Joseon Radiance Cleansing Balm”
    • “Skin version of chugging water — Grown Alchemist Instant Smoothing Serum”
    • “doesn't strip at all — Grown Alchemist Hydra-Restore Cream Cleanser”
  • Gentle and Non-Irritating Formula Mostly MentionedMostly Mentioned
    • “no irritation at all — Beauty of Joseon Revive Eye Serum”
    • “cleansed my face gently without making my skin feel irritated — Beauty of Joseon Green Plum Refreshing Cleanser”
    • “Perfect for sensitive skin — Grown Alchemist Gentle Gel Facial Cleanser”
    • “calms my skin down — Grown Alchemist Hydra-Restore Cream Cleanser”
  • Pleasant Scents Rarely NotedMostly Mentioned
    • “Smells amazing — Grown Alchemist Gentle Gel Facial Cleanser”
    • “smell is divine — Grown Alchemist Hydra-Restore Cream Cleanser”
    • “smells like fresh apricots — Beauty of Joseon Apricot Blossom Peeling Gel”
  • Effective Cleansing and Makeup Removal Sometimes NotedOften Mentioned
    • “Doesn't dry out my skin — Grown Alchemist Gentle Gel Facial Cleanser”
    • “Gets everything nice and clean — Grown Alchemist Gentle Gel Facial Cleanser”
    • “melts waterproof mascara — Beauty of Joseon Ginseng Cleansing Oil”
  • Softening and Smoothing Rarely NotedSometimes Noted
    • “Smooths out fine lines — Grown Alchemist Instant Smoothing Serum”
    • “skin feels incredibly smooth — Beauty of Joseon Ground Rice and Honey Glow Mask”
  • Packaging and Dispensing Issues Sometimes NotedOften Mentioned
    • “dropper doesn't reach the bottom — Beauty of Joseon Glow Serum”
    • “Hate dipping my fingers in the jar — Beauty of Joseon Dynasty Cream”
    • “one pump is too much — Beauty of Joseon Revive Eye Serum”
    • “tube cracks easily — Grown Alchemist Hydra-Restore Cream Cleanser”
  • Scent Preferences and Issues Often MentionedOften Mentioned
    • “smells like cooking oil — Beauty of Joseon Ginseng Cleansing Oil”
    • “smells like cheese — Beauty of Joseon Ground Rice and Honey Glow Mask”
    • “Too perfumy notes — Grown Alchemist Gentle Gel Facial Cleanser”
    • “smells medicinal — Grown Alchemist Hydra-Restore Cream Cleanser”
  • Texture Alterations and Waterproof Removal Rarely NotedOften Mentioned
    • “hard to scoop in winter — Beauty of Joseon Radiance Cleansing Balm”
    • “had to scrub to get mascara off — Beauty of Joseon Radiance Cleansing Balm”
    • “Isn't going to be your makeup remover — Grown Alchemist Gentle Gel Facial Cleanser”

Questions and answers

Beauty of Joseon or Grown Alchemist: which is better?

Beauty of Joseon is better for texture and finish, while Grown Alchemist does better for effective cleansing and makeup removal. Both brands perform equally well for hydration and moisture as well as gentle and non-irritating formulas.

What is the difference between Beauty of Joseon and Grown Alchemist?

Beauty of Joseon offers a much larger variety of products that Lovi rates as a High fit for dry and sensitive skin types, while Grown Alchemist provides fewer options mainly focused on cleansers and serums. Reviewers note that Beauty of Joseon does better for texture and finish, whereas Grown Alchemist excels in effective cleansing and softening benefits.

Beauty of Joseon or Grown Alchemist: which cleanser is better?

When it comes to cleansers, Grown Alchemist performs better for effective cleansing and makeup removal, whereas Beauty of Joseon rates higher for texture and finish across the products on this page. For sensitive skin, the Grown Alchemist Hydra-Restore Cream Cleanser reaches a High Lovi fit level, while the Beauty of Joseon Green Plum Refreshing Cleanser also achieves a High Lovi fit level for sensitive skin.

Which is more affordable, Beauty of Joseon or Grown Alchemist?

This public Lovi page compares Beauty of Joseon and Grown Alchemist, but it does not provide pricing or affordability information for either brand.

Which causes fewer breakouts, Beauty of Joseon or Grown Alchemist?

Reviewers of Beauty of Joseon note that breakouts and acne can occur, while Grown Alchemist does not have negative reviews about causing breakouts among the products on this page.

Between Beauty of Joseon and Grown Alchemist, which brand was founded earlier?

Grown Alchemist was founded earlier in 2008, whereas Beauty of Joseon was founded in 2016.

How do the Lovi fit levels for the cleansers compare between Beauty of Joseon and Grown Alchemist?

Beauty of Joseon offers cleansers with Lovi fit levels reaching Superior for dry skin, whereas Grown Alchemist cleansers typically achieve High or Average fit levels across various skin types.

Which brand has more products listed on the page that contain no fragrance in their ingredients?

Beauty of Joseon has more products listed on the page since every single product from both Beauty of Joseon and Grown Alchemist lists no fragrance in its ingredients.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

How does it fit your skin?

Scan your face, then any product: Lovi shows how well it fits you and what fits even better.