Beauty of Joseon vs Grown Alchemist
Beauty of Joseon and Grown Alchemist are two distinct skincare makers offering targeted remedies for various complexions. The Korean brand features a thoughtful collection of serums, masks, moisturizers, and sunscreens utilizing niacinamide, glycerin, and hyaluronic acid to suit sensitive and dry sensitive skin, while the other is celebrated for its cleansers and serums catering well to sensitive, dry, and combination skin. Both provide specialized standouts for concerns like acne-prone skin, dark spots, and mature needs. Ultimately, they differ through their specific formulations and origins, allowing individuals to choose according to personal preference.
Beauty of Joseon is a Korean skincare brand founded in 2016 and owned by Goodai Global Inc. since 2019.
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This page compares some of the most popular Beauty of Joseon and Grown Alchemist products; for every product of both brands, with a fit score for your own skin, use the Lovi app.
Popular Beauty of Joseon vs Grown Alchemist products
People Say
Texture and Finish Mostly MentionedMostly Mentioned
- “feels like a light moisturizer — Beauty of Joseon Relief Sun: Rice + Probiotics”
- “sinks in instantly — Beauty of Joseon Ginseng Essence Water”
- “sinks in immediately — Beauty of Joseon Red Bean Water Gel”
- “silkiest cleanser — Grown Alchemist Hydra-Restore Cream Cleanser”
Hydration and Moisture Mostly MentionedMostly Mentioned
- “Saved my dry winter skin — Beauty of Joseon Dynasty Cream”
- “doesn't dry my skin like other cleansers — Beauty of Joseon Radiance Cleansing Balm”
- “Skin version of chugging water — Grown Alchemist Instant Smoothing Serum”
- “doesn't strip at all — Grown Alchemist Hydra-Restore Cream Cleanser”
Gentle and Non-Irritating Formula Mostly MentionedMostly Mentioned
- “no irritation at all — Beauty of Joseon Revive Eye Serum”
- “cleansed my face gently without making my skin feel irritated — Beauty of Joseon Green Plum Refreshing Cleanser”
- “Perfect for sensitive skin — Grown Alchemist Gentle Gel Facial Cleanser”
- “calms my skin down — Grown Alchemist Hydra-Restore Cream Cleanser”
Pleasant Scents Rarely NotedMostly Mentioned
- “Smells amazing — Grown Alchemist Gentle Gel Facial Cleanser”
- “smell is divine — Grown Alchemist Hydra-Restore Cream Cleanser”
- “smells like fresh apricots — Beauty of Joseon Apricot Blossom Peeling Gel”
Effective Cleansing and Makeup Removal Sometimes NotedOften Mentioned
- “Doesn't dry out my skin — Grown Alchemist Gentle Gel Facial Cleanser”
- “Gets everything nice and clean — Grown Alchemist Gentle Gel Facial Cleanser”
- “melts waterproof mascara — Beauty of Joseon Ginseng Cleansing Oil”
Softening and Smoothing Rarely NotedSometimes Noted
- “Smooths out fine lines — Grown Alchemist Instant Smoothing Serum”
- “skin feels incredibly smooth — Beauty of Joseon Ground Rice and Honey Glow Mask”
Packaging and Dispensing Issues Sometimes NotedOften Mentioned
- “dropper doesn't reach the bottom — Beauty of Joseon Glow Serum”
- “Hate dipping my fingers in the jar — Beauty of Joseon Dynasty Cream”
- “one pump is too much — Beauty of Joseon Revive Eye Serum”
- “tube cracks easily — Grown Alchemist Hydra-Restore Cream Cleanser”
Scent Preferences and Issues Often MentionedOften Mentioned
- “smells like cooking oil — Beauty of Joseon Ginseng Cleansing Oil”
- “smells like cheese — Beauty of Joseon Ground Rice and Honey Glow Mask”
- “Too perfumy notes — Grown Alchemist Gentle Gel Facial Cleanser”
- “smells medicinal — Grown Alchemist Hydra-Restore Cream Cleanser”
Texture Alterations and Waterproof Removal Rarely NotedOften Mentioned
- “hard to scoop in winter — Beauty of Joseon Radiance Cleansing Balm”
- “had to scrub to get mascara off — Beauty of Joseon Radiance Cleansing Balm”
- “Isn't going to be your makeup remover — Grown Alchemist Gentle Gel Facial Cleanser”
Questions and answers
Beauty of Joseon or Grown Alchemist: which is better?
Beauty of Joseon is generally better for texture and finish, while Grown Alchemist does better for effective cleansing, makeup removal, softening, and smoothing according to the products on this page. Reviewers note that Beauty of Joseon helps provide a radiant glow and glass skin effects, though it may cause breakouts and acne.
What is the difference between Beauty of Joseon and Grown Alchemist?
Beauty of Joseon offers a much broader range of specialized products like serums, sunscreens, and masks, whereas Grown Alchemist focuses primarily on cleansers and a basic serum. Reviewers note that Beauty of Joseon does better for texture and finish, while Grown Alchemist does better for effective cleansing and makeup removal.
Beauty of Joseon or Grown Alchemist: which cleanser is better?
For cleansers, Grown Alchemist does better on effective cleansing and makeup removal according to reviewer themes, while Beauty of Joseon offers options like the Green Plum Refreshing Cleanser that has a High Lovi fit level across sensitive, oily, and dry skin types.
Which is more affordable, Beauty of Joseon or Grown Alchemist?
The products on this page do not list pricing information, so a comparison of affordability between Beauty of Joseon and Grown Alchemist cannot be made from the provided page facts.
Which causes fewer breakouts, Beauty of Joseon or Grown Alchemist?
Grown Alchemist products on this page are rated as having an Average fit for acne-prone skin, whereas Beauty of Joseon has several products with High or Superior fits for acne-prone skin. However, reviewers of Beauty of Joseon note that it can sometimes cause breakouts and acne.
Between Beauty of Joseon and Grown Alchemist, which brand was founded earlier and in what year?
Grown Alchemist was founded earlier in 2008, while Beauty of Joseon was founded in 2016.
How do the skin types that Beauty of Joseon fits best compare to Grown Alchemist according to their brand-focused routines?
Beauty of Joseon fits sensitive skin, dry sensitive skin, and skin with dark spots best according to its brand-focused routines, while Grown Alchemist does not list specific skin types that it fits best.
Which brand performs better in terms of texture and finish according to the review themes?
Beauty of Joseon performs better in terms of texture and finish compared to Grown Alchemist according to the review themes on this page.
Research behind their key ingredients
The effect of niacinamide on reducing cutaneous pigmentation and suppression of melanosome transfer
Safety evaluation of topical applications of ethanol on the skin and inside the oral cavity
Final report on the safety assessment of Benzyl Alcohol, Benzoic Acid, and Sodium Benzoate
Cutaneous photoprotection from ultraviolet injury by green tea polyphenols
Bacterial cellulose membranes as drug delivery systems: an in vivo skin compatibility study
Panax ginseng induces human Type I collagen synthesis through activation of Smad signaling
Microneedling by dermapen and glycolic acid peel for the treatment of acne scars: Comparative study
Efficacy of olive leaf extract-containing cream for facial rejuvenation: A pilot study
A Rose Extract Protects the Skin against Stress Mediators: A Potential Role of Olfactory Receptors
Supramolecular collagen nanoparticles for anti-wrinkle, skin whitening, and moisturizing effects
Novel beads made of alpha-cyclodextrin and oil for topical delivery of a lipophilic drug
A study of anti-wrinkle functions and improvement of cream with Phaseolus angularis
The anti wrinkle efficacy of synthetic hexapeptide (Argireline) in Chinese Subjects
Hippophae rhamnoides oil-in-water (O/W) emulsion improves barrier function in healthy human subjects
Development and efficacy assessments of tea seed oil makeup remover
Effects of fermented tea seed oil on the skin lipid barrier and microbiome of sensitive skin
Behind this comparison
Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
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Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
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Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
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Dr. Sofía Perea Pérez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
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Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
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Medical Board
Cosmetic chemist, SCS, IFSCC member
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Medical Board, Medical Advisor
Dermatology MD
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Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
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Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
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