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Beauty of Joseon vs Grown Alchemist

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Beauty of Joseon and Grown Alchemist are skincare brands known for gentle daily care and targeted formulas. Beauty of Joseon offers serums, masks, moisturizers, and sunscreens featuring niacinamide, glycerin, and hyaluronic acid, while Grown Alchemist provides cleansers and serums. Both suit sensitive and dry skin best, alongside combination skin for the latter, and they differ through their distinct ingredients and product types.

Beauty of Joseon is a Korean skincare brand founded in 2016 and owned by Goodai Global Inc. since 2019.

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This page compares some of the most popular Beauty of Joseon and Grown Alchemist products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Beauty of Joseon vs Grown Alchemist products

People Say

Beauty of JoseonGrown Alchemist
  • Texture and Finish Mostly MentionedMostly Mentioned
    • “feels like a light moisturizer — Beauty of Joseon Relief Sun: Rice + Probiotics”
    • “sinks in instantly — Beauty of Joseon Ginseng Essence Water”
    • “sinks in immediately — Beauty of Joseon Red Bean Water Gel”
    • “silkiest cleanser — Grown Alchemist Hydra-Restore Cream Cleanser”
  • Hydration and Moisture Mostly MentionedMostly Mentioned
    • “Saved my dry winter skin — Beauty of Joseon Dynasty Cream”
    • “doesn't dry my skin like other cleansers — Beauty of Joseon Radiance Cleansing Balm”
    • “Skin version of chugging water — Grown Alchemist Instant Smoothing Serum”
    • “doesn't strip at all — Grown Alchemist Hydra-Restore Cream Cleanser”
  • Gentle and Non-Irritating Formula Mostly MentionedMostly Mentioned
    • “no irritation at all — Beauty of Joseon Revive Eye Serum”
    • “cleansed my face gently without making my skin feel irritated — Beauty of Joseon Green Plum Refreshing Cleanser”
    • “Perfect for sensitive skin — Grown Alchemist Gentle Gel Facial Cleanser”
    • “calms my skin down — Grown Alchemist Hydra-Restore Cream Cleanser”
  • Pleasant Scents Rarely NotedMostly Mentioned
    • “Smells amazing — Grown Alchemist Gentle Gel Facial Cleanser”
    • “smell is divine — Grown Alchemist Hydra-Restore Cream Cleanser”
    • “smells like fresh apricots — Beauty of Joseon Apricot Blossom Peeling Gel”
  • Effective Cleansing and Makeup Removal Sometimes NotedOften Mentioned
    • “Doesn't dry out my skin — Grown Alchemist Gentle Gel Facial Cleanser”
    • “Gets everything nice and clean — Grown Alchemist Gentle Gel Facial Cleanser”
    • “melts waterproof mascara — Beauty of Joseon Ginseng Cleansing Oil”
  • Softening and Smoothing Rarely NotedSometimes Noted
    • “Smooths out fine lines — Grown Alchemist Instant Smoothing Serum”
    • “skin feels incredibly smooth — Beauty of Joseon Ground Rice and Honey Glow Mask”
  • Packaging and Dispensing Issues Sometimes NotedOften Mentioned
    • “dropper doesn't reach the bottom — Beauty of Joseon Glow Serum”
    • “Hate dipping my fingers in the jar — Beauty of Joseon Dynasty Cream”
    • “one pump is too much — Beauty of Joseon Revive Eye Serum”
    • “tube cracks easily — Grown Alchemist Hydra-Restore Cream Cleanser”
  • Scent Preferences and Issues Often MentionedOften Mentioned
    • “smells like cooking oil — Beauty of Joseon Ginseng Cleansing Oil”
    • “smells like cheese — Beauty of Joseon Ground Rice and Honey Glow Mask”
    • “Too perfumy notes — Grown Alchemist Gentle Gel Facial Cleanser”
    • “smells medicinal — Grown Alchemist Hydra-Restore Cream Cleanser”
  • Texture Alterations and Waterproof Removal Rarely NotedOften Mentioned
    • “hard to scoop in winter — Beauty of Joseon Radiance Cleansing Balm”
    • “had to scrub to get mascara off — Beauty of Joseon Radiance Cleansing Balm”
    • “Isn't going to be your makeup remover — Grown Alchemist Gentle Gel Facial Cleanser”

Questions and answers

Beauty of Joseon or Grown Alchemist: which is better?

Beauty of Joseon offers a much wider range of products that achieve a High or Superior Lovi fit for dry and sensitive skin compared to Grown Alchemist. Reviewers note that Beauty of Joseon excels in texture and finish, while Grown Alchemist does better with effective cleansing and softening.

What is the difference between Beauty of Joseon and Grown Alchemist?

Beauty of Joseon offers a wide variety of skincare products that focus heavily on ingredients like niacinamide and ginseng, fitting dry, sensitive, and dry sensitive skin best with a High or Superior Lovi rating. In contrast, Grown Alchemist features a much smaller selection of cleansers and a serum, with its products achieving an Average or High Lovi fit across skin types.

Beauty of Joseon or Grown Alchemist: which cleanser is better?

Grown Alchemist does better for effective cleansing and makeup removal across its cleansers on this page. Beauty of Joseon also offers cleansers with a High Lovi fit for dry and sensitive skin types.

Which is more affordable, Beauty of Joseon or Grown Alchemist?

This page does not provide pricing information to determine whether Beauty of Joseon or Grown Alchemist is more affordable.

Which causes fewer breakouts, Beauty of Joseon or Grown Alchemist?

Beauty of Joseon reviewer feedback frequently mentions breakouts and acne, whereas Grown Alchemist reviews do not highlight this issue.

Between Beauty of Joseon and Grown Alchemist, which brand was founded earlier and where?

Grown Alchemist was founded earlier in 2008, while Beauty of Joseon was founded in 2016 in South Korea.

How do the Lovi fit levels for the Gentle Gel Facial Cleanser by Grown Alchemist compare to the Green Plum Refreshing Cleanser by Beauty of Joseon across various skin types?

The Gentle Gel Facial Cleanser by Grown Alchemist has an Average Lovi fit level across all skin types, whereas the Green Plum Refreshing Cleanser by Beauty of Joseon has a High Lovi fit level for almost every skin type.

What specific review themes or feedback do reviewers commonly mention regarding the texture and finish of products from Beauty of Joseon versus Grown Alchemist?

Reviewers commonly mention that Beauty of Joseon offers lightweight, fast-absorbing toners along with unique textures and applications, whereas the products on this page from Grown Alchemist do not receive specific praise for their texture and finish. Review themes indicate that Beauty of Joseon does better than Grown Alchemist regarding overall texture and finish.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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