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Beauty of Joseon vs Grown Alchemist

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Beauty of Joseon and Grown Alchemist are skincare brands known for gentle daily care and targeted formulas. Beauty of Joseon offers serums, masks, moisturizers, and sunscreens featuring niacinamide, glycerin, and hyaluronic acid, while Grown Alchemist provides cleansers and serums. Both suit sensitive and dry skin best, alongside combination skin for the latter, and they differ through their distinct ingredients and product types.

Beauty of Joseon is a Korean skincare brand founded in 2016 and owned by Goodai Global Inc. since 2019.

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This page compares some of the most popular Beauty of Joseon and Grown Alchemist products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Beauty of Joseon vs Grown Alchemist products

People Say

Beauty of JoseonGrown Alchemist
  • Texture and Finish Mostly MentionedMostly Mentioned
    • “feels like a light moisturizer — Beauty of Joseon Relief Sun: Rice + Probiotics”
    • “sinks in instantly — Beauty of Joseon Ginseng Essence Water”
    • “sinks in immediately — Beauty of Joseon Red Bean Water Gel”
    • “silkiest cleanser — Grown Alchemist Hydra-Restore Cream Cleanser”
  • Hydration and Moisture Mostly MentionedMostly Mentioned
    • “Saved my dry winter skin — Beauty of Joseon Dynasty Cream”
    • “doesn't dry my skin like other cleansers — Beauty of Joseon Radiance Cleansing Balm”
    • “Skin version of chugging water — Grown Alchemist Instant Smoothing Serum”
    • “doesn't strip at all — Grown Alchemist Hydra-Restore Cream Cleanser”
  • Gentle and Non-Irritating Formula Mostly MentionedMostly Mentioned
    • “no irritation at all — Beauty of Joseon Revive Eye Serum”
    • “cleansed my face gently without making my skin feel irritated — Beauty of Joseon Green Plum Refreshing Cleanser”
    • “Perfect for sensitive skin — Grown Alchemist Gentle Gel Facial Cleanser”
    • “calms my skin down — Grown Alchemist Hydra-Restore Cream Cleanser”
  • Pleasant Scents Rarely NotedMostly Mentioned
    • “Smells amazing — Grown Alchemist Gentle Gel Facial Cleanser”
    • “smell is divine — Grown Alchemist Hydra-Restore Cream Cleanser”
    • “smells like fresh apricots — Beauty of Joseon Apricot Blossom Peeling Gel”
  • Effective Cleansing and Makeup Removal Sometimes NotedOften Mentioned
    • “Doesn't dry out my skin — Grown Alchemist Gentle Gel Facial Cleanser”
    • “Gets everything nice and clean — Grown Alchemist Gentle Gel Facial Cleanser”
    • “melts waterproof mascara — Beauty of Joseon Ginseng Cleansing Oil”
  • Softening and Smoothing Rarely NotedSometimes Noted
    • “Smooths out fine lines — Grown Alchemist Instant Smoothing Serum”
    • “skin feels incredibly smooth — Beauty of Joseon Ground Rice and Honey Glow Mask”
  • Packaging and Dispensing Issues Sometimes NotedOften Mentioned
    • “dropper doesn't reach the bottom — Beauty of Joseon Glow Serum”
    • “Hate dipping my fingers in the jar — Beauty of Joseon Dynasty Cream”
    • “one pump is too much — Beauty of Joseon Revive Eye Serum”
    • “tube cracks easily — Grown Alchemist Hydra-Restore Cream Cleanser”
  • Scent Preferences and Issues Often MentionedOften Mentioned
    • “smells like cooking oil — Beauty of Joseon Ginseng Cleansing Oil”
    • “smells like cheese — Beauty of Joseon Ground Rice and Honey Glow Mask”
    • “Too perfumy notes — Grown Alchemist Gentle Gel Facial Cleanser”
    • “smells medicinal — Grown Alchemist Hydra-Restore Cream Cleanser”
  • Texture Alterations and Waterproof Removal Rarely NotedOften Mentioned
    • “hard to scoop in winter — Beauty of Joseon Radiance Cleansing Balm”
    • “had to scrub to get mascara off — Beauty of Joseon Radiance Cleansing Balm”
    • “Isn't going to be your makeup remover — Grown Alchemist Gentle Gel Facial Cleanser”

Questions and answers

Beauty of Joseon or Grown Alchemist: which is better?

Beauty of Joseon offers a much broader range of products on this page with High to Superior Lovi fit levels for skin types like dry, sensitive, and dark spots, while Grown Alchemist features only a limited selection of cleansers and a serum. Reviewers highlight Beauty of Joseon for providing deep hydration and lightweight toners, whereas Grown Alchemist is noted for its pleasant, hydrating cleansers.

What is the difference between Beauty of Joseon and Grown Alchemist?

Beauty of Joseon offers a much broader range of products on this page, fitting best for dry skin, sensitive skin, and skin with dark spots, while Grown Alchemist provides a more limited selection focused mainly on cleansers and a serum. Reviewers find that Beauty of Joseon does better with texture and finish, whereas Grown Alchemist excels in effective cleansing and makeup removal.

Beauty of Joseon or Grown Alchemist: which cleanser is better?

When comparing cleansers, the products on this page show that Beauty of Joseon fits dry skin with a Superior level for its Green Plum Refreshing Cleanser and Ginseng Cleansing Oil, whereas Grown Alchemist fits dry skin at an Average level for its Gentle Gel Facial Cleanser.

Which is more affordable, Beauty of Joseon or Grown Alchemist?

The products on this page do not list pricing information, so a comparison of affordability between Beauty of Joseon and Grown Alchemist cannot be made from these details alone.

Which causes fewer breakouts, Beauty of Joseon or Grown Alchemist?

When comparing the products on this page, Grown Alchemist does not have breakouts listed as a common issue, whereas reviewers often note that Beauty of Joseon causes breakouts and acne. However, Beauty of Joseon has a High Lovi fit level for acne-prone skin in several of its targeted products like the Revive Eye Serum and Green Plum Refreshing Cleanser.

Between Beauty of Joseon and Grown Alchemist, which brand offers better texture and finish according to reviewers?

According to reviewers, Beauty of Joseon offers better texture and finish compared to Grown Alchemist. The products on this page feature lightweight, fast-absorbing toners and unique textures.

How do the founding years and corporate ownership compare between Beauty of Joseon and Grown Alchemist?

Beauty of Joseon was founded in South Korea in 2016 and is owned by Goodai Global Inc. since 2019, whereas Grown Alchemist was founded earlier in 2008 and has been independently owned since 2024.

Which brand performs better for effective cleansing and makeup removal?

Grown Alchemist performs better for effective cleansing and makeup removal. Reviewers note that its cleansers are hydrating, gentle, and pleasant.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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