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Beauty of Joseon vs Grown Alchemist

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Beauty of Joseon and Grown Alchemist are two skincare brands celebrated for distinct botanical and scientific approaches. Beauty of Joseon is a Korean skincare brand founded in 2016 and owned by Goodai Global Inc. since 2019, deeply loved for its thoughtful serums, masks, moisturizers, sunscreens, and more, which thoughtfully blend niacinamide, glycerin, and hyaluronic acid. Grown Alchemist is loved for its cleansers and serums, as well as its formulas. While both suit sensitive skin best, the first also suits skin with dark spots, and its key ingredients work to improve wrinkles, reduce skin hyperpigmentation, increase skin hydration and barrier function, and lengthen the anti-wrinkle effect of toxins, whereas the second suits dry and combination skin as well.

Beauty of Joseon is a Korean skincare brand founded in 2016 and owned by Goodai Global Inc. since 2019.

kbeautywiki.combeautymatter.comprnewswire.comgoodai-global.com

This page compares some of the most popular Beauty of Joseon and Grown Alchemist products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Beauty of Joseon vs Grown Alchemist products

People Say

Beauty of JoseonGrown Alchemist
  • Texture and Finish Mostly MentionedMostly Mentioned
    • “feels like a light moisturizer — Beauty of Joseon Relief Sun: Rice + Probiotics”
    • “sinks in instantly — Beauty of Joseon Ginseng Essence Water”
    • “sinks in immediately — Beauty of Joseon Red Bean Water Gel”
    • “silkiest cleanser — Grown Alchemist Hydra-Restore Cream Cleanser”
  • Hydration and Moisture Mostly MentionedMostly Mentioned
    • “Saved my dry winter skin — Beauty of Joseon Dynasty Cream”
    • “doesn't dry my skin like other cleansers — Beauty of Joseon Radiance Cleansing Balm”
    • “Skin version of chugging water — Grown Alchemist Instant Smoothing Serum”
    • “doesn't strip at all — Grown Alchemist Hydra-Restore Cream Cleanser”
  • Gentle and Non-Irritating Formula Mostly MentionedMostly Mentioned
    • “no irritation at all — Beauty of Joseon Revive Eye Serum”
    • “cleansed my face gently without making my skin feel irritated — Beauty of Joseon Green Plum Refreshing Cleanser”
    • “Perfect for sensitive skin — Grown Alchemist Gentle Gel Facial Cleanser”
    • “calms my skin down — Grown Alchemist Hydra-Restore Cream Cleanser”
  • Pleasant Scents Rarely NotedMostly Mentioned
    • “Smells amazing — Grown Alchemist Gentle Gel Facial Cleanser”
    • “smell is divine — Grown Alchemist Hydra-Restore Cream Cleanser”
    • “smells like fresh apricots — Beauty of Joseon Apricot Blossom Peeling Gel”
  • Effective Cleansing and Makeup Removal Sometimes NotedOften Mentioned
    • “Doesn't dry out my skin — Grown Alchemist Gentle Gel Facial Cleanser”
    • “Gets everything nice and clean — Grown Alchemist Gentle Gel Facial Cleanser”
    • “melts waterproof mascara — Beauty of Joseon Ginseng Cleansing Oil”
  • Softening and Smoothing Rarely NotedSometimes Noted
    • “Smooths out fine lines — Grown Alchemist Instant Smoothing Serum”
    • “skin feels incredibly smooth — Beauty of Joseon Ground Rice and Honey Glow Mask”
  • Packaging and Dispensing Issues Sometimes NotedOften Mentioned
    • “dropper doesn't reach the bottom — Beauty of Joseon Glow Serum”
    • “Hate dipping my fingers in the jar — Beauty of Joseon Dynasty Cream”
    • “one pump is too much — Beauty of Joseon Revive Eye Serum”
    • “tube cracks easily — Grown Alchemist Hydra-Restore Cream Cleanser”
  • Scent Preferences and Issues Often MentionedOften Mentioned
    • “smells like cooking oil — Beauty of Joseon Ginseng Cleansing Oil”
    • “smells like cheese — Beauty of Joseon Ground Rice and Honey Glow Mask”
    • “Too perfumy notes — Grown Alchemist Gentle Gel Facial Cleanser”
    • “smells medicinal — Grown Alchemist Hydra-Restore Cream Cleanser”
  • Texture Alterations and Waterproof Removal Rarely NotedOften Mentioned
    • “hard to scoop in winter — Beauty of Joseon Radiance Cleansing Balm”
    • “had to scrub to get mascara off — Beauty of Joseon Radiance Cleansing Balm”
    • “Isn't going to be your makeup remover — Grown Alchemist Gentle Gel Facial Cleanser”

Questions and answers

Beauty of Joseon or Grown Alchemist: which is better?

Beauty of Joseon and Grown Alchemist perform equally well for hydration, moisture, and gentle formulas, but Beauty of Joseon does better for texture and finish across the products on this page. Niacinamide helps reduce pigmentation and skin aging.

The British Journal of Dermatology, 2002Antioxidants, 2021

What is the difference between Beauty of Joseon and Grown Alchemist?

Beauty of Joseon offers a much wider variety of products on this page compared to Grown Alchemist, with specific items showing High or Superior fit levels for sensitive skin and skin with dark spots. Reviewers note that Beauty of Joseon delivers better texture and finish, while Grown Alchemist performs better in effective cleansing and makeup removal.

Beauty of Joseon or Grown Alchemist: which cleanser is better?

For cleansers, the products on this page show that Beauty of Joseon generally achieves a High fit level across almost all skin types, including dry, oily, and sensitive skin, while Grown Alchemist ranges from Average to High depending on the specific cleanser. Reviewers indicate that Beauty of Joseon offers lightweight and refreshing cleansing options, whereas Grown Alchemist is noted for hydrating and gentle gel formulas.

Which is more affordable, Beauty of Joseon or Grown Alchemist?

The provided page facts do not contain pricing information, so it is not possible to determine whether Beauty of Joseon or Grown Alchemist is more affordable.

Which causes fewer breakouts, Beauty of Joseon or Grown Alchemist?

Grown Alchemist products on this page have an Average Lovi fit for acne-prone skin, whereas Beauty of Joseon ranges from Superior to Low depending on the product, with reviewers frequently noting that Beauty of Joseon can cause breakouts and acne.

When were Beauty of Joseon and Grown Alchemist founded, and who owns them?

Beauty of Joseon was founded in South Korea in 2016 and has been owned by Goodai Global Inc. since 2019. Grown Alchemist was founded in 2008 and became independently owned in 2024.

Which brand offers a larger selection of products on this page for dry skin?

Beauty of Joseon offers a much larger selection of products on this page for dry skin, featuring numerous options with a High or Superior Lovi fit level like the Ginseng Essence Water and Dynasty Cream. In comparison, Grown Alchemist features only a few dry skin products on this page, all maintaining an Average Lovi fit level.

What do reviewers say about the fragrance and scents in Beauty of Joseon and Grown Alchemist products?

Reviewers note that Beauty of Joseon products sometimes have scent and fragrance issues, while Grown Alchemist products offer pleasant scents according to brand comparison themes. Every product on this page for both brands lists no fragrance in its ingredients.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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