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Beauty of Joseon vs facefacts

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Beauty of Joseon and facefacts are two distinct skincare lines established to support daily routines. The Korean brand, founded in 2016, is deeply loved for its thoughtful array of serums, masks, moisturizers, and sunscreens, which thoughtfully incorporate ingredients like niacinamide, glycerin, and hyaluronic acid to suit dry skin and skin with dark spots best. Meanwhile, the British brand, founded in 2019, is loved for its nourishing cleansers and targeted formulas that suit dry, normal, and combination skin best. While both offer supportive solutions for particular concerns such as acne-prone skin, they differ in their heritage, specific formulations, and optimal skin type pairings.

Beauty of Joseon is a Korean skincare brand founded in 2016 and owned by Goodai Global Inc. since 2019.

kbeautywiki.combeautymatter.comprnewswire.comgoodai-global.com

facefacts is a British skincare brand founded in 2019 and owned by Brand Masters B.V. since 2026.

facefacts.me

This page compares some of the most popular Beauty of Joseon and facefacts products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Beauty of Joseon vs facefacts products

Questions and answers

Beauty of Joseon or facefacts: which is better?

Beauty of Joseon offers a much broader range of products across multiple skin types compared to facefacts, which currently lists only a single cleanser on this page. Ingredients like niacinamide found in Beauty of Joseon formulas help reduce cutaneous pigmentation.

The British Journal of Dermatology, 2002

What is the difference between Beauty of Joseon and facefacts?

Beauty of Joseon offers a large variety of products featuring ingredients like niacinamide and ginseng, whereas facefacts currently features just one cleanser on this page. Beauty of Joseon has high Lovi fit levels across multiple skin types, while facefacts focuses on gentle cleansing for dry, sensitive, and acne-prone skin.

The British Journal of Dermatology, 2002Antioxidants, 2021

Beauty of Joseon or facefacts: which cleanser is better?

Beauty of Joseon offers a wider range of cleansers like the Green Plum Refreshing Cleanser, which has a High Lovi fit for almost all skin types, whereas facefacts features only one cleanser, the Hydrating Gentle Cleanser, which has an Average or Low fit for oily skin.

Which is more affordable, Beauty of Joseon or facefacts?

This page does not provide pricing or affordability information to compare Beauty of Joseon and facefacts.

Which causes fewer breakouts, Beauty of Joseon or facefacts?

Facefacts features just one cleanser on this page and lacks enough acne data for a direct comparison, whereas Beauty of Joseon offers multiple products for acne-prone skin with varying Lovi fit levels. Reviewers note that Beauty of Joseon products can sometimes cause breakouts.

How do the founding years and home countries of Beauty of Joseon and facefacts compare?

Beauty of Joseon was founded in South Korea in 2016, whereas facefacts was founded in the United Kingdom in 2019. Both brands are relatively young additions to the skincare market.

Which brand offers more products on the page for dry and sensitive skin types?

Beauty of Joseon offers significantly more products on the page for dry and sensitive skin types than facefacts, featuring numerous items with High, Superior, or Average Lovi fit levels for those skin types. In comparison, facefacts lists only one product on the page, the Hydrating Gentle Cleanser, which has a High Lovi fit level for dry and sensitive skin.

Do both Beauty of Joseon and facefacts products exclude fragrance from their ingredients?

Yes, both Beauty of Joseon and facefacts list no fragrance in the ingredients of the products on this page.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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