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Beauty of Joseon vs NIOD

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Beauty of Joseon and NIOD are distinct skincare brands offering thoughtful daily care and advanced scientific formulations, respectively. The former features gentle serums, masks, moisturizers, and sunscreens with niacinamide, glycerin, and hyaluronic acid, while the latter is known for sophisticated serums and balancing toners. Both brands suit dry and sensitive skin, but they differ as the Korean brand focuses on gentle daily care with ingredients like centella and rice, whereas the Canadian brand delivers targeted results through rigorous scientific development.

Beauty of Joseon is a Korean skincare brand founded in 2016 and owned by Goodai Global Inc. since 2019.

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NIOD is a Canadian skincare brand founded in 2015 and owned by The Estée Lauder Companies Inc. since 2021.

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This page compares some of the most popular Beauty of Joseon and NIOD products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Beauty of Joseon vs NIOD products

Questions and answers

Beauty of Joseon or NIOD: which is better?

Beauty of Joseon generally offers a broader selection of products on this page tailored for dry and sensitive skin, whereas NIOD provides fewer options.

What is the difference between Beauty of Joseon and NIOD?

Beauty of Joseon offers a much larger selection of products on this page compared to NIOD, with options that Lovi rates high for dry, sensitive, and dry sensitive skin. NIOD features only two products on this page, both of which receive average Lovi fit levels for dry and dry sensitive skin.

Which is more affordable, Beauty of Joseon or NIOD?

This comparison page does not provide pricing or affordability information for either Beauty of Joseon or NIOD.

Which causes fewer breakouts, Beauty of Joseon or NIOD?

NIOD does not report breakout issues on this page, whereas reviewers frequently mention that Beauty of Joseon products on this page cause breakouts and acne.

When was each brand founded and which companies own Beauty of Joseon and NIOD?

Beauty of Joseon was founded in South Korea in 2016 and is owned by Goodai Global Inc., while NIOD was founded in Canada in 2015 and is owned by The Estée Lauder Companies Inc.

Which brand offers a broader product range with items like cleansers, sunscreens, and masks, and which has a more limited selection on this page?

Beauty of Joseon offers a much broader product range on this page with items like cleansers, sunscreens, and masks, whereas NIOD has a more limited selection featuring only a couple of items. Reviewers note that Beauty of Joseon products are generally lightweight, fast-absorbing, and provide deep hydration.

How do the skin types that Beauty of Joseon best fits compare to NIOD based on their brand-focused routines?

Beauty of Joseon best fits dry skin, sensitive skin, and dry sensitive skin according to its brand-focused routines, whereas NIOD does not list any specific skin types that it best fits on this page. Every product on this page for both brands lists no fragrance in its ingredients.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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