🇬🇧United Kingdom

Simple vs MAËLYS

Simple and MAËLYS are distinct skincare options, with the former recognized for gentle moisturizers, makeup removers, cleansers, and toners containing niacinamide and glycerin, and the latter known for targeted serums and advanced formulas. The British brand founded in 1960 and owned by Unilever PLC since 2011 suits acne-prone skin and skin with dark spots best through standout choices like the Kind to Skin Soothing Facial Toner, Micellar Cleansing Water, and Micellar Water, where niacinamide reduces hyperpigmentation and improves aging signs while glycerin improves skin hydration and barrier function. Conversely, MAËLYS suits all skin types best, delivering thoughtful care through specialized solutions such as the TOO-FINE and the RE-LURE Tight & Tone Body Serum. While both offer distinct benefits, they differ in their foundational approach, as the first focuses on accessible daily cleansing and hydration, and the second specializes in targeted body and facial serums.

Simple is a British skincare brand founded in 1960 and owned by Unilever PLC since 2011.

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This page compares some of the most popular Simple and MAËLYS products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Questions and answers

Simple or MAËLYS: which is better?

Simple stands out as the better choice on this page, offering fragrance-free daily skincare with high Lovi fits for sensitive and acne-prone skin types. MAËLYS features fewer products that mostly achieve low or average Lovi fits.

Clinical, Cosmetic and Investigational Dermatology, 2017

What is the difference between Simple and MAËLYS?

Simple features fragrance-free makeup removers, cleansers, and moisturizers with Lovi fit levels ranging from Low to Superior depending on the skin type, while MAËLYS offers targeted serums like RE-LURE Tight & Tone Body Serum that contain fragrance and generally show lower Lovi fit levels.

Clinical, Cosmetic and Investigational Dermatology, 2017

Which is more affordable, Simple or MAËLYS?

Simple offers lightweight, value-friendly moisturizers, while MAËLYS is positioned differently with specialized body serums. Reviewers frequently mention Simple's affordability and everyday value across the products on this page.

Which causes fewer breakouts, Simple or MAËLYS?

Simple products on this page are rated as having an Average fit for acne-prone skin, whereas MAËLYS products on this page receive Low fits for acne-prone skin.

Which brand has been established longer, Simple or MAËLYS?

Simple has been established much longer, having been founded in the United Kingdom in 1960, whereas MAËLYS was founded in 2017.

Do any products from Simple or MAËLYS contain fragrance?

Simple lists no fragrance in the ingredients for every product on this page. In contrast, one of the two MAËLYS products on this page contains fragrance.

Which brand offers products specifically formulated or rated as a High fit for sensitive skin?

Simple offers products rated as a High fit for sensitive skin, such as its Micellar Cleansing Water and Kind to Skin Soothing Facial Toner. Glycerin is included across the products on this page to help hydrate the skin.

Clinical, Cosmetic and Investigational Dermatology, 2017

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

How does it fit your skin?

Scan your face, then any product: Lovi shows how well it fits you and what fits even better.