Simple and MAËLYS are distinct skincare lines, with the British brand founded in 1960 known for gentle moisturizers, makeup removers, cleansers, and toners formulated with niacinamide and glycerin, while the second is loved for targeted serums and advanced formulas. Simple suits oily acne-prone skin and sensitive skin best, whereas the latter suits all skin types best. The two differ in their core offerings, as the Unilever PLC-owned line respects delicate barriers through comforting everyday essentials, while MAËLYS delivers thoughtful care through specialized solutions.
Simple is a British skincare brand founded in 1960 and owned by Unilever PLC since 2011.
This page compares some of the most popular Simple and MAËLYS products; for every product of both brands, with a fit score for your own skin, use the Lovi app.
Simple is the better choice on this page, offering fragrance-free products that have high to average Lovi fit levels for sensitive and acne-prone skin, whereas MAËLYS products generally have low or caution fit levels. Glycerin in Simple products helps hydrate the skin.
Simple offers a broad range of fragrance-free cleansers, makeup removers, and moisturizers that fit sensitive and acne-prone skin best, whereas MAËLYS features only two specialized body and face products with lower overall fit levels and added fragrance in one of them. Glycerin in Simple products helps hydrate the skin, while niacinamide may help reduce cutaneous pigmentation.
Simple stands out for affordability, with reviewers frequently mentioning its lightweight and value-friendly moisturizers across the products on this page.
Which causes fewer breakouts, Simple or MAËLYS?
Simple features fragrance-free options and is rated with average to high Lovi fit levels for acne-prone skin, whereas MAËLYS products on this page show low fit levels for acne-prone skin. Simple reviewers note that its products may sometimes cause breakouts or irritations, but its key ingredients include glycerin, which helps hydrate the skin.
How do the founding years and corporate ownership of Simple and MAËLYS compare?
Simple was founded in the United Kingdom in 1960 and has been owned by Unilever PLC since 2011, whereas MAËLYS was founded in 2017 and is owned by Barinboim Group.
Which brand has products that are entirely free of fragrance according to their page listings?
Simple stands out because every product on this page lists no fragrance in its ingredients, whereas MAËLYS includes fragrance in one of its two products.
How does the Lovi fit level for sensitive skin differ between Simple's Micellar Cleansing Water and MAËLYS's TOO-FINE serum?
Simple's Micellar Cleansing Water has a High Lovi fit level for sensitive skin, whereas MAËLYS's TOO-FINE serum has a Low fit level for that skin type.
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Behind this comparison
Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
