Simple and MAËLYS are distinct skincare collections that offer thoughtful care through specialized solutions. The British brand is known for gentle moisturizers, makeup removers, cleansers, and toners enriched with niacinamide and glycerin, suiting acne-prone skin and oily skin best, while the latter is loved for targeted serums and advanced formulas that suit all skin types best. Across the collections, niacinamide reduces hyperpigmentation and improves aging signs, and glycerin improves skin hydration and barrier function. Ultimately, both differ in their formulations, as Simple focuses on balanced daily essentials and MAËLYS delivers targeted treatments for particular concerns.
Simple is a British skincare brand founded in 1960 and owned by Unilever PLC since 2011.
This page compares some of the most popular Simple and MAËLYS products; for every product of both brands, with a fit score for your own skin, use the Lovi app.
Simple is the better choice on this page because its products achieve higher Lovi fit levels across multiple skin types, whereas MAËLYS products generally score low or caution. Additionally, the products on this page by Simple are entirely fragrance-free and contain key ingredients like glycerin, which helps hydrate the skin.
Simple offers budget-friendly, fragrance-free daily skincare with high Lovi fits for acne-prone and oily skin types, whereas MAËLYS focuses on targeted body care serums with lower overall Lovi fits. Glycerin in Simple's products helps maintain skin hydration.
Simple offers more affordable options, as reviewers note the brand provides value-friendly moisturizers. MAËLYS features higher-priced specialty body and facial serums.
Which causes fewer breakouts, Simple or MAËLYS?
Simple features products on this page that are generally noted for being gentle, though some reviewers mention they may cause breakouts or irritations. In contrast, MAËLYS products on this page have low fit levels for acne-prone skin.
When was each brand founded and who owns them?
Simple was founded in 1960 in the United Kingdom and has been owned by Unilever PLC since 2011. MAËLYS was founded in 2017 and is owned by the Barinboim Group.
Which brand's products are completely free of fragrance according to the ingredients listed on the page?
Simple is the brand whose products on this page are completely free of fragrance, as every product lists no fragrance in its ingredients. In contrast, MAËLYS includes fragrance in at least one of its listed products.
How does the Lovi fit level for sensitive skin compare between Simple's Kind to Skin Soothing Facial Toner and MAËLYS's TOO-FINE serum?
Simple's Kind to Skin Soothing Facial Toner has a High Lovi fit level for sensitive skin, whereas MAËLYS's TOO-FINE serum has a Low fit level for sensitive skin.
Saccharide isomerate · Journal of Cosmetic Dermatology, 2023
Behind this comparison
Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
