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Beauty of Joseon vs Minimalist

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Beauty of Joseon and Minimalist are skincare brands founded in 2016 and 2020, respectively, that offer thoughtful serums, masks, moisturizers, sunscreens, and cleansers. The Korean brand features star ingredients like niacinamide, glycerin, and hyaluronic acid to suit dry skin and sensitive skin best, while the Indian brand's formulations fit combination skin and acne-prone skin best. Through their diverse lineups, both brands provide gentle yet effective daily care that addresses specific concerns like acne, dark spots, and mature skin.

Beauty of Joseon is a Korean skincare brand founded in 2016 and owned by Goodai Global Inc. since 2019.

kbeautywiki.combeautymatter.comprnewswire.comgoodai-global.com

Minimalist is an Indian skincare brand founded in 2020 and owned by Unilever PLC since 2025.

m.economictimes.comunilever.combeminimalist.copersonalcareinsights.com

This page compares some of the most popular Beauty of Joseon and Minimalist products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Beauty of Joseon vs Minimalist products

People Say

Beauty of JoseonMinimalist
  • Texture and Absorption Mostly MentionedOften Mentioned
    • “feels like a light moisturizer — Beauty of Joseon Relief Sun: Rice + Probiotics”
    • “sinks in instantly — Beauty of Joseon Ginseng Essence Water”
    • “skin feels incredibly smooth — Beauty of Joseon Ground Rice and Honey Glow Mask”
    • “absorbs quickly and doesn't feel greasy — Minimalist Vitamin B5 10% Moisturizer”
  • Hydration and Moisture Mostly MentionedOften Mentioned
    • “Saved my dry winter skin — Beauty of Joseon Dynasty Cream”
    • “doesn't dry my skin like other cleansers — Beauty of Joseon Radiance Cleansing Balm”
    • “very moisturizing — Minimalist SPF 50 Sunscreen”
    • “calmed it when my skin was super irritated — Minimalist Vitamin B5 10% Moisturizer”
  • Gentleness and Skin Irritation Mostly MentionedOften Mentioned
    • “no irritation at all — Beauty of Joseon Revive Eye Serum”
    • “cleansed my face gently without making my skin feel irritated — Beauty of Joseon Green Plum Refreshing Cleanser”
    • “doesn't irritate my sensitive skin — Beauty of Joseon Apricot Blossom Peeling Gel”
    • “doesn't make skin feel tight — Minimalist Salicylic Acid + LHA 2% Face Cleanser”
  • Pore and Oil Control Sometimes NotedMostly Mentioned
    • “perfect moisturizer for oily skin — Minimalist Vitamin B5 10% Moisturizer”
    • “keeps skin oil-free for hours — Minimalist Salicylic Acid + LHA 2% Face Cleanser”
    • “less shiny by noon — Beauty of Joseon Red Bean Water Gel”
  • White Cast Rarely NotedOften Mentioned
    • “leaves absolutely no white cast — Minimalist SPF 50 Sunscreen”
    • “leaves absolutely no cast — Beauty of Joseon Relief Sun: Rice + Probiotics”
  • Sticky and Greasy Finish Sometimes NotedMostly Mentioned
    • “Leaves a sticky film that doesn't go away — Beauty of Joseon Dynasty Cream”
    • “looked like a greaseball — Beauty of Joseon Relief Sun: Rice + Probiotics”
    • “left my face feeling sticky — Beauty of Joseon Glow Serum”
    • “makes face very oily — Minimalist SPF 50 Sunscreen”
  • Scent and Fragrance Often MentionedOften Mentioned
    • “smells like cooking oil — Beauty of Joseon Ginseng Cleansing Oil”
    • “smells like cheese — Beauty of Joseon Ground Rice and Honey Glow Mask”
    • “smells like chemicals — Minimalist Salicylic Acid + LHA 2% Face Cleanser”
  • Packaging Issues Sometimes NotedSometimes Noted
    • “dropper doesn't reach the bottom — Beauty of Joseon Glow Serum”
    • “beans get stuck in sink — Beauty of Joseon Red Bean Refreshing Pore Mask”
    • “cap leaks during travel — Minimalist Salicylic Acid + LHA 2% Face Cleanser”

Beauty of Joseon vs Minimalist routines for dry skin

Buy Beauty of Joseon routine · £76.43 · 87% fitBuy Minimalist routine · £80.26 · 77% fitSee multi-brand routine · 99% fit

Beauty of Joseon vs Minimalist routines for oily skin

Buy Minimalist routine · £179.16 · 91% fitBuy Beauty of Joseon routine · £119.89 · 80% fitSee multi-brand routine · 97% fit

Beauty of Joseon vs Minimalist routines for combination skin

Buy Minimalist routine · £161.47 · 92% fitBuy Beauty of Joseon routine · £107.15 · 81% fitSee multi-brand routine · 96% fit

Questions and answers

Beauty of Joseon or Minimalist: which is better?

Beauty of Joseon is better for dry, sensitive, and dry sensitive skin types, while Minimalist is better for oily, combination, and acne-prone skin. Reviewers note that Beauty of Joseon excels in texture and gentleness, whereas Minimalist performs better in pore and oil control.

What is the difference between Beauty of Joseon and Minimalist?

Beauty of Joseon is better for texture and gentleness, while Minimalist does better for pore and oil control. Both brands are fragrance-free and offer equal hydration and moisture across the products on this page.

Beauty of Joseon or Minimalist for dry skin?

Beauty of Joseon and Minimalist are both a High fit for dry skin on this page. Reviewers note that Beauty of Joseon helps with deep hydration and moisturization.

Beauty of Joseon or Minimalist: which cleanser is better?

Beauty of Joseon and Minimalist both offer cleansers, but they suit different needs since Beauty of Joseon fits sensitive skin with a High Lovi level while Minimalist excels in acne-prone and combination skin with a Superior Lovi level.

Which is more affordable, Beauty of Joseon or Minimalist?

This page does not provide pricing or affordability information for either Beauty of Joseon or Minimalist.

Between Beauty of Joseon and Minimalist, which brand is better for mature skin?

Minimalist has a High Lovi fit for mature skin, whereas Beauty of Joseon has an Average fit.

Which brand has better pore and oil control, Beauty of Joseon or Minimalist?

Minimalist does better with pore and oil control compared to Beauty of Joseon.

Do Beauty of Joseon products contain fragrance?

Every product from Beauty of Joseon on this page lists no fragrance in its ingredients.

Beauty of Joseon or Minimalist for oily skin?

For oily skin, Minimalist has a Superior routine fit, while Beauty of Joseon has a High routine fit on the products on this page. Minimalist does better for pore and oil control.

Beauty of Joseon or Minimalist: which sunscreen is better?

Both brands offer sunscreens on this page, with Beauty of Joseon Relief Sun: Rice + Probiotics showing High Lovi fit levels for dry skin, sensitive skin, and dry sensitive skin, while Minimalist SPF 50 Sunscreen achieves a High fit across all listed skin types including combination, oily, and acne-prone skin.

Beauty of Joseon or Minimalist for sensitive skin?

Beauty of Joseon is a strong match for sensitive skin, with Lovi fit levels reaching High across its sensitive-skin routines and formulas known to be gentle and non-irritating. Minimalist also provides a High routine fit for sensitive skin.

Beauty of Joseon or Minimalist for acne-prone skin?

Minimalist is better for acne-prone skin, achieving a Superior routine fit compared to Beauty of Joseon's High fit.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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