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Beauty of Joseon vs Minimalist

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Beauty of Joseon and Minimalist are two distinct skincare lines offering targeted daily care through thoughtful formulations. The former features serums, masks, moisturizers, and sunscreens powered by ingredients like niacinamide, glycerin, and hyaluronic acid to suit dry and sensitive skin, whereas the latter provides sunscreens, moisturizers, and cleansers that fit acne-prone and oily skin best. While both brands address specific concerns such as dark spots, acne, and aging through dedicated products, they differ in their heritage, origin, and exact ingredient concentrations.

Beauty of Joseon is a Korean skincare brand founded in 2016 and owned by Goodai Global Inc. since 2019.

kbeautywiki.combeautymatter.comprnewswire.comgoodai-global.com

Minimalist is an Indian skincare brand founded in 2020 and owned by Unilever PLC since 2025.

m.economictimes.comunilever.combeminimalist.copersonalcareinsights.com

This page compares some of the most popular Beauty of Joseon and Minimalist products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Beauty of Joseon vs Minimalist products

People Say

Beauty of JoseonMinimalist
  • Texture and Absorption Mostly MentionedOften Mentioned
    • “feels like a light moisturizer — Beauty of Joseon Relief Sun: Rice + Probiotics”
    • “sinks in instantly — Beauty of Joseon Ginseng Essence Water”
    • “skin feels incredibly smooth — Beauty of Joseon Ground Rice and Honey Glow Mask”
    • “absorbs quickly and doesn't feel greasy — Minimalist Vitamin B5 10% Moisturizer”
  • Hydration and Moisture Mostly MentionedOften Mentioned
    • “Saved my dry winter skin — Beauty of Joseon Dynasty Cream”
    • “doesn't dry my skin like other cleansers — Beauty of Joseon Radiance Cleansing Balm”
    • “very moisturizing — Minimalist SPF 50 Sunscreen”
    • “calmed it when my skin was super irritated — Minimalist Vitamin B5 10% Moisturizer”
  • Gentleness and Skin Irritation Mostly MentionedOften Mentioned
    • “no irritation at all — Beauty of Joseon Revive Eye Serum”
    • “cleansed my face gently without making my skin feel irritated — Beauty of Joseon Green Plum Refreshing Cleanser”
    • “doesn't irritate my sensitive skin — Beauty of Joseon Apricot Blossom Peeling Gel”
    • “doesn't make skin feel tight — Minimalist Salicylic Acid + LHA 2% Face Cleanser”
  • Pore and Oil Control Sometimes NotedMostly Mentioned
    • “perfect moisturizer for oily skin — Minimalist Vitamin B5 10% Moisturizer”
    • “keeps skin oil-free for hours — Minimalist Salicylic Acid + LHA 2% Face Cleanser”
    • “less shiny by noon — Beauty of Joseon Red Bean Water Gel”
  • White Cast Rarely NotedOften Mentioned
    • “leaves absolutely no white cast — Minimalist SPF 50 Sunscreen”
    • “leaves absolutely no cast — Beauty of Joseon Relief Sun: Rice + Probiotics”
  • Sticky and Greasy Finish Sometimes NotedMostly Mentioned
    • “Leaves a sticky film that doesn't go away — Beauty of Joseon Dynasty Cream”
    • “looked like a greaseball — Beauty of Joseon Relief Sun: Rice + Probiotics”
    • “left my face feeling sticky — Beauty of Joseon Glow Serum”
    • “makes face very oily — Minimalist SPF 50 Sunscreen”
  • Scent and Fragrance Often MentionedOften Mentioned
    • “smells like cooking oil — Beauty of Joseon Ginseng Cleansing Oil”
    • “smells like cheese — Beauty of Joseon Ground Rice and Honey Glow Mask”
    • “smells like chemicals — Minimalist Salicylic Acid + LHA 2% Face Cleanser”
  • Packaging Issues Sometimes NotedSometimes Noted
    • “dropper doesn't reach the bottom — Beauty of Joseon Glow Serum”
    • “beans get stuck in sink — Beauty of Joseon Red Bean Refreshing Pore Mask”
    • “cap leaks during travel — Minimalist Salicylic Acid + LHA 2% Face Cleanser”

Beauty of Joseon vs Minimalist routines for dry skin

Buy Beauty of Joseon routine · $128.39 · 87% fitBuy Minimalist routine · $83.84 · 77% fitSee multi-brand routine · 99% fit

Beauty of Joseon vs Minimalist routines for oily skin

Buy Minimalist routine · $265.17 · 92% fitBuy Beauty of Joseon routine · $210.39 · 80% fitSee multi-brand routine · 98% fit

Beauty of Joseon vs Minimalist routines for combination skin

Buy Minimalist routine · $244.65 · 92% fitBuy Beauty of Joseon routine · $209.39 · 81% fitSee multi-brand routine · 97% fit

Questions and answers

Beauty of Joseon or Minimalist: which is better?

Beauty of Joseon is better for dry, sensitive skin and dark spots, while Minimalist does better for acne-prone, oily, and combination skin. Lovi rates Beauty of Joseon as High for dry skin and sensitive skin, and Minimalist as Superior for acne-prone and combination skin.

What is the difference between Beauty of Joseon and Minimalist?

Beauty of Joseon is best suited for dry skin, sensitive skin, and skin with dark spots, whereas Minimalist focuses on acne-prone skin, oily skin, and combination skin. Beauty of Joseon does better for texture, absorption, and gentleness, while Minimalist does better for pore and oil control.

Beauty of Joseon or Minimalist for dry skin?

Both Beauty of Joseon and Minimalist are a High fit for dry skin. The products on this page for both brands offer reliable moisture, though Beauty of Joseon is noted for its gentle formulas.

Beauty of Joseon or Minimalist: which moisturizer is better?

Beauty of Joseon and Minimalist both offer moisturizers with High Lovi fit levels for dry skin and mature skin. Beauty of Joseon stands out for gentleness and skin irritation, while the products on this page for both brands list no fragrance.

Which is more affordable, Beauty of Joseon or Minimalist?

The products on this page do not include pricing information, so a comparison of affordability cannot be made between Beauty of Joseon and Minimalist.

How do the founding years and countries of origin compare between Beauty of Joseon and Minimalist?

Beauty of Joseon was founded in South Korea in 2016, whereas Minimalist was founded in India in 2020.

Which brand performs better for pore and oil control according to the review themes?

Minimalist performs better for pore and oil control.

What key ingredients are found across Beauty of Joseon products?

Beauty of Joseon features Niacinamide, Glycerin, Hyaluronic acid, and Ginseng as key ingredients across the products on this page.

The British Journal of Dermatology, 2002Antioxidants, 2021

Beauty of Joseon or Minimalist for oily skin?

Minimalist does better for oily skin, as Lovi rates its routine as Superior while Beauty of Joseon's routine fit is High.

Beauty of Joseon or Minimalist: which sunscreen is better?

Beauty of Joseon offers the Relief Sun: Rice + Probiotics, while Minimalist offers the SPF 50 Sunscreen, and both are well-suited for multiple skin types with High Lovi fit levels.

Beauty of Joseon or Minimalist for sensitive skin?

Beauty of Joseon and Minimalist fit sensitive skin equally well. Lovi rates the routine fit for sensitive skin as High for both brands.

Beauty of Joseon or Minimalist for acne-prone skin?

For acne-prone skin, Minimalist has a Superior routine fit while Beauty of Joseon has a High routine fit, making Minimalist the stronger option for this skin type.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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