🇮🇪Ireland

Beauty of Joseon vs Minimalist

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Beauty of Joseon and Minimalist are popular skincare brands offering purposeful serums, sunscreens, moisturizers, masks, and cleansers. The first brand features star ingredients like niacinamide, glycerin, and hyaluronic acid to suit dry and sensitive skin best, while the second brand focuses on formulations tailored for oily and mature skin. Through these distinct approaches, both lines provide gentle yet effective daily care for various complexion needs.

Beauty of Joseon is a Korean skincare brand founded in 2016 and owned by Goodai Global Inc. since 2019.

kbeautywiki.combeautymatter.comprnewswire.comgoodai-global.com

Minimalist is an Indian skincare brand founded in 2020 and owned by Unilever PLC since 2025.

m.economictimes.comunilever.combeminimalist.copersonalcareinsights.com

This page compares some of the most popular Beauty of Joseon and Minimalist products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Beauty of Joseon vs Minimalist products

People Say

Beauty of JoseonMinimalist
  • Texture and Absorption Mostly MentionedOften Mentioned
    • “feels like a light moisturizer — Beauty of Joseon Relief Sun: Rice + Probiotics”
    • “sinks in instantly — Beauty of Joseon Ginseng Essence Water”
    • “skin feels incredibly smooth — Beauty of Joseon Ground Rice and Honey Glow Mask”
    • “absorbs quickly and doesn't feel greasy — Minimalist Vitamin B5 10% Moisturizer”
  • Hydration and Moisture Mostly MentionedOften Mentioned
    • “Saved my dry winter skin — Beauty of Joseon Dynasty Cream”
    • “doesn't dry my skin like other cleansers — Beauty of Joseon Radiance Cleansing Balm”
    • “very moisturizing — Minimalist SPF 50 Sunscreen”
    • “calmed it when my skin was super irritated — Minimalist Vitamin B5 10% Moisturizer”
  • Gentleness and Skin Irritation Mostly MentionedOften Mentioned
    • “no irritation at all — Beauty of Joseon Revive Eye Serum”
    • “cleansed my face gently without making my skin feel irritated — Beauty of Joseon Green Plum Refreshing Cleanser”
    • “doesn't irritate my sensitive skin — Beauty of Joseon Apricot Blossom Peeling Gel”
    • “doesn't make skin feel tight — Minimalist Salicylic Acid + LHA 2% Face Cleanser”
  • Pore and Oil Control Sometimes NotedMostly Mentioned
    • “perfect moisturizer for oily skin — Minimalist Vitamin B5 10% Moisturizer”
    • “keeps skin oil-free for hours — Minimalist Salicylic Acid + LHA 2% Face Cleanser”
    • “less shiny by noon — Beauty of Joseon Red Bean Water Gel”
  • White Cast Rarely NotedOften Mentioned
    • “leaves absolutely no white cast — Minimalist SPF 50 Sunscreen”
    • “leaves absolutely no cast — Beauty of Joseon Relief Sun: Rice + Probiotics”
  • Sticky and Greasy Finish Sometimes NotedMostly Mentioned
    • “Leaves a sticky film that doesn't go away — Beauty of Joseon Dynasty Cream”
    • “looked like a greaseball — Beauty of Joseon Relief Sun: Rice + Probiotics”
    • “left my face feeling sticky — Beauty of Joseon Glow Serum”
    • “makes face very oily — Minimalist SPF 50 Sunscreen”
  • Scent and Fragrance Often MentionedOften Mentioned
    • “smells like cooking oil — Beauty of Joseon Ginseng Cleansing Oil”
    • “smells like cheese — Beauty of Joseon Ground Rice and Honey Glow Mask”
    • “smells like chemicals — Minimalist Salicylic Acid + LHA 2% Face Cleanser”
  • Packaging Issues Sometimes NotedSometimes Noted
    • “dropper doesn't reach the bottom — Beauty of Joseon Glow Serum”
    • “beans get stuck in sink — Beauty of Joseon Red Bean Refreshing Pore Mask”
    • “cap leaks during travel — Minimalist Salicylic Acid + LHA 2% Face Cleanser”

Beauty of Joseon vs Minimalist routines for dry skin

See multi-brand routine · 98% fit

Beauty of Joseon vs Minimalist routines for oily skin

See multi-brand routine · 96% fit

Beauty of Joseon vs Minimalist routines for combination skin

See multi-brand routine · 95% fit

Questions and answers

Beauty of Joseon or Minimalist: which is better?

Beauty of Joseon is better for texture and gentleness, while Minimalist does better for pore and oil control. Reviewers frequently note that Beauty of Joseon delivers deep hydration and lightweight, fast-absorbing toners with fragrance-free formulas.

What is the difference between Beauty of Joseon and Minimalist?

Beauty of Joseon focuses heavily on traditional Korean ingredients like ginseng and rice, and it is a popular choice for dry, sensitive skin and dark spots, whereas Minimalist centers on active, science-backed formulations that excel in pore and oil control. Reviewers note that Beauty of Joseon offers superior texture, absorption, and gentleness, while Minimalist tends to perform better for mature skin and provides a superior routine fit across most skin types.

Beauty of Joseon or Minimalist for dry skin?

Beauty of Joseon is a strong option for dry skin, with Lovi rating its routine fit as High. Reviewers often mention deep hydration and moisturization from the products on this page.

Beauty of Joseon or Minimalist: which sunscreen is better?

When comparing the sunscreens on this page, both Beauty of Joseon Relief Sun: Rice + Probiotics and Minimalist SPF 50 Sunscreen achieve a High Lovi fit level for dry skin, sensitive skin, and skin with dark spots. Reviewers indicate that Minimalist does better with white cast.

Which is more affordable, Beauty of Joseon or Minimalist?

The products on this page do not list pricing information, so neither Beauty of Joseon nor Minimalist can be identified as more affordable.

Between Beauty of Joseon and Minimalist, which brand is better suited for mature skin?

Minimalist is better suited for mature skin, achieving a Superior routine fit compared to Beauty of Joseon's Average fit on the products on this page.

How do the founding years and corporate ownership of Beauty of Joseon and Minimalist compare?

Beauty of Joseon was founded in South Korea in 2016 and has been owned by Goodai Global Inc. since 2019, whereas Minimalist was founded in India in 2020 and is owned by Unilever PLC as of 2025.

Which brand performs better for texture and absorption according to review themes?

Beauty of Joseon performs better for texture and absorption according to the review themes.

Beauty of Joseon or Minimalist for oily skin?

For oily skin, Minimalist has a Superior routine fit on Lovi, while Beauty of Joseon has a High routine fit. Minimalist does better for pore and oil control, and its products on this page help manage oil.

Beauty of Joseon or Minimalist for sensitive skin?

Beauty of Joseon and Minimalist both offer fragrance-free options that fit sensitive skin with High routine ratings. Reviewers note that Beauty of Joseon provides exceptionally gentle, non-irritating formulas.

Beauty of Joseon or Minimalist for acne-prone skin?

For acne-prone skin, both brands work well as Lovi rates their routines as High for Beauty of Joseon and Superior for Minimalist. Reviewers note that Beauty of Joseon helps with gentle and non-irritating formulas while Minimalist provides pore and oil control.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

Scan your face, then any product: Lovi shows how well it fits you and what fits even better.

QR code: get the Lovi app
Download on theApp Store Get it onGoogle Play