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Beauty of Joseon vs Minimalist

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Beauty of Joseon and Minimalist are skincare brands founded in 2016 and 2020, respectively, offering distinct approaches to daily care. The former features thoughtful serums, masks, moisturizers, and sunscreens with star ingredients like niacinamide, glycerin, and hyaluronic acid, while the latter provides targeted sunscreens, moisturizers, and cleansers. The first brand suits dry skin and sensitive skin best, whereas the second fits oily skin and combination skin best. They differ largely in their formulations, bringing together heritage-inspired botanicals and science-led actives to address various complexions.

Beauty of Joseon is a Korean skincare brand founded in 2016 and owned by Goodai Global Inc. since 2019.

kbeautywiki.combeautymatter.comprnewswire.comgoodai-global.com

Minimalist is an Indian skincare brand founded in 2020 and owned by Unilever PLC since 2025.

m.economictimes.comunilever.combeminimalist.copersonalcareinsights.com

This page compares some of the most popular Beauty of Joseon and Minimalist products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Beauty of Joseon vs Minimalist products

People Say

Beauty of JoseonMinimalist
  • Texture and Absorption Mostly MentionedOften Mentioned
    • “feels like a light moisturizer — Beauty of Joseon Relief Sun: Rice + Probiotics”
    • “sinks in instantly — Beauty of Joseon Ginseng Essence Water”
    • “skin feels incredibly smooth — Beauty of Joseon Ground Rice and Honey Glow Mask”
    • “absorbs quickly and doesn't feel greasy — Minimalist Vitamin B5 10% Moisturizer”
  • Hydration and Moisture Mostly MentionedOften Mentioned
    • “Saved my dry winter skin — Beauty of Joseon Dynasty Cream”
    • “doesn't dry my skin like other cleansers — Beauty of Joseon Radiance Cleansing Balm”
    • “very moisturizing — Minimalist SPF 50 Sunscreen”
    • “calmed it when my skin was super irritated — Minimalist Vitamin B5 10% Moisturizer”
  • Gentleness and Skin Irritation Mostly MentionedOften Mentioned
    • “no irritation at all — Beauty of Joseon Revive Eye Serum”
    • “cleansed my face gently without making my skin feel irritated — Beauty of Joseon Green Plum Refreshing Cleanser”
    • “doesn't irritate my sensitive skin — Beauty of Joseon Apricot Blossom Peeling Gel”
    • “doesn't make skin feel tight — Minimalist Salicylic Acid + LHA 2% Face Cleanser”
  • Pore and Oil Control Sometimes NotedMostly Mentioned
    • “perfect moisturizer for oily skin — Minimalist Vitamin B5 10% Moisturizer”
    • “keeps skin oil-free for hours — Minimalist Salicylic Acid + LHA 2% Face Cleanser”
    • “less shiny by noon — Beauty of Joseon Red Bean Water Gel”
  • White Cast Rarely NotedOften Mentioned
    • “leaves absolutely no white cast — Minimalist SPF 50 Sunscreen”
    • “leaves absolutely no cast — Beauty of Joseon Relief Sun: Rice + Probiotics”
  • Sticky and Greasy Finish Sometimes NotedMostly Mentioned
    • “Leaves a sticky film that doesn't go away — Beauty of Joseon Dynasty Cream”
    • “looked like a greaseball — Beauty of Joseon Relief Sun: Rice + Probiotics”
    • “left my face feeling sticky — Beauty of Joseon Glow Serum”
    • “makes face very oily — Minimalist SPF 50 Sunscreen”
  • Scent and Fragrance Often MentionedOften Mentioned
    • “smells like cooking oil — Beauty of Joseon Ginseng Cleansing Oil”
    • “smells like cheese — Beauty of Joseon Ground Rice and Honey Glow Mask”
    • “smells like chemicals — Minimalist Salicylic Acid + LHA 2% Face Cleanser”
  • Packaging Issues Sometimes NotedSometimes Noted
    • “dropper doesn't reach the bottom — Beauty of Joseon Glow Serum”
    • “beans get stuck in sink — Beauty of Joseon Red Bean Refreshing Pore Mask”
    • “cap leaks during travel — Minimalist Salicylic Acid + LHA 2% Face Cleanser”

Beauty of Joseon vs Minimalist routines for dry skin

Buy Beauty of Joseon routine · CA$154.90 · 88% fitBuy Minimalist routine · CA$139.30 · 80% fitSee multi-brand routine · 99% fit

Beauty of Joseon vs Minimalist routines for oily skin

Buy Minimalist routine · CA$276.27 · 93% fitBuy Beauty of Joseon routine · CA$200.29 · 81% fitSee multi-brand routine · 96% fit

Beauty of Joseon vs Minimalist routines for combination skin

Buy Minimalist routine · CA$219.37 · 93% fitBuy Beauty of Joseon routine · CA$177.86 · 82% fitSee multi-brand routine · 96% fit

Questions and answers

Beauty of Joseon or Minimalist: which is better?

Beauty of Joseon is better for dry, sensitive, and dry sensitive skin, while Minimalist is better for oily, combination, and oily acne-prone skin.

What is the difference between Beauty of Joseon and Minimalist?

Beauty of Joseon is best suited for dry, sensitive, and dry sensitive skin, while Minimalist is ideal for oily, combination, and oily acne-prone skin. Reviewers note that Beauty of Joseon does better for gentleness and skin irritation, whereas Minimalist does better for pore and oil control.

Beauty of Joseon or Minimalist for dry skin?

Beauty of Joseon and Minimalist are both a High fit for dry skin on Lovi. Reviewers note that the products on this page help provide deep hydration and moisturization.

Beauty of Joseon or Minimalist: which cleanser is better?

Beauty of Joseon offers a wider variety of cleansers tailored for dry and sensitive skin types with High to Superior Lovi fit levels, while Minimalist features a cleanser that provides Superior fit for acne-prone and combination skin. Reviewers often note that Beauty of Joseon formulas help deliver gentle, non-irritating cleansing.

Which is more affordable, Beauty of Joseon or Minimalist?

This information is not provided on the page.

Between Beauty of Joseon and Minimalist, which brand performs better for combination skin?

Minimalist performs better for combination skin, achieving a Superior routine fit compared to the High fit of Beauty of Joseon. Reviewers note that Minimalist does better for pore and oil control.

How do the founding years and countries of origin compare between Beauty of Joseon and Minimalist?

Beauty of Joseon was founded in 2016 in South Korea, whereas Minimalist was founded in 2020 in India.

Which brand does better in terms of pore and oil control according to review themes?

Minimalist does better in terms of pore and oil control according to review themes.

Beauty of Joseon or Minimalist for oily skin?

For oily skin, Minimalist has a Superior routine fit level while Beauty of Joseon has a High routine fit level on Lovi. Minimalist also does better for pore and oil control.

Beauty of Joseon or Minimalist: which sunscreen is better?

Beauty of Joseon and Minimalist both offer sunscreens on this page with a High Lovi fit for dry skin, sensitive skin, and dry sensitive skin.

Beauty of Joseon or Minimalist for sensitive skin?

Beauty of Joseon is a great fit for sensitive skin, matching the high level of Minimalist. Reviewers note that Beauty of Joseon offers gentle, non-irritating formulas across the products on this page.

Beauty of Joseon or Minimalist for acne-prone skin?

For acne-prone skin, Minimalist has a Superior routine fit on Lovi, whereas Beauty of Joseon has a High fit.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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