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Beauty of Joseon vs Minimalist

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Beauty of Joseon and Minimalist are skincare brands founded in 2016 and 2020 respectively, offering purposeful daily care through distinct formulations. The Korean brand is loved for its thoughtful serums, masks, moisturizers, and sunscreens featuring star ingredients like niacinamide, glycerin, and hyaluronic acid, suiting dry skin and sensitive skin best. Meanwhile, the Indian brand covers sunscreens, moisturizers, and cleansers, providing targeted options for various skin concerns. While both provide effective solutions, they differ in their specific product lineups, founding origins, and regional approaches.

Beauty of Joseon is a Korean skincare brand founded in 2016 and owned by Goodai Global Inc. since 2019.

kbeautywiki.combeautymatter.comprnewswire.comgoodai-global.com

Minimalist is an Indian skincare brand founded in 2020 and owned by Unilever PLC since 2025.

m.economictimes.comunilever.combeminimalist.copersonalcareinsights.com

This page compares some of the most popular Beauty of Joseon and Minimalist products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Beauty of Joseon vs Minimalist products

People Say

Beauty of JoseonMinimalist
  • Texture and Absorption Mostly MentionedOften Mentioned
    • “feels like a light moisturizer — Beauty of Joseon Relief Sun: Rice + Probiotics”
    • “sinks in instantly — Beauty of Joseon Ginseng Essence Water”
    • “skin feels incredibly smooth — Beauty of Joseon Ground Rice and Honey Glow Mask”
    • “absorbs quickly and doesn't feel greasy — Minimalist Vitamin B5 10% Moisturizer”
  • Hydration and Moisture Mostly MentionedOften Mentioned
    • “Saved my dry winter skin — Beauty of Joseon Dynasty Cream”
    • “doesn't dry my skin like other cleansers — Beauty of Joseon Radiance Cleansing Balm”
    • “very moisturizing — Minimalist SPF 50 Sunscreen”
    • “calmed it when my skin was super irritated — Minimalist Vitamin B5 10% Moisturizer”
  • Gentleness and Skin Irritation Mostly MentionedOften Mentioned
    • “no irritation at all — Beauty of Joseon Revive Eye Serum”
    • “cleansed my face gently without making my skin feel irritated — Beauty of Joseon Green Plum Refreshing Cleanser”
    • “doesn't irritate my sensitive skin — Beauty of Joseon Apricot Blossom Peeling Gel”
    • “doesn't make skin feel tight — Minimalist Salicylic Acid + LHA 2% Face Cleanser”
  • Pore and Oil Control Sometimes NotedMostly Mentioned
    • “perfect moisturizer for oily skin — Minimalist Vitamin B5 10% Moisturizer”
    • “keeps skin oil-free for hours — Minimalist Salicylic Acid + LHA 2% Face Cleanser”
    • “less shiny by noon — Beauty of Joseon Red Bean Water Gel”
  • White Cast Rarely NotedOften Mentioned
    • “leaves absolutely no white cast — Minimalist SPF 50 Sunscreen”
    • “leaves absolutely no cast — Beauty of Joseon Relief Sun: Rice + Probiotics”
  • Sticky and Greasy Finish Sometimes NotedMostly Mentioned
    • “Leaves a sticky film that doesn't go away — Beauty of Joseon Dynasty Cream”
    • “looked like a greaseball — Beauty of Joseon Relief Sun: Rice + Probiotics”
    • “left my face feeling sticky — Beauty of Joseon Glow Serum”
    • “makes face very oily — Minimalist SPF 50 Sunscreen”
  • Scent and Fragrance Often MentionedOften Mentioned
    • “smells like cooking oil — Beauty of Joseon Ginseng Cleansing Oil”
    • “smells like cheese — Beauty of Joseon Ground Rice and Honey Glow Mask”
    • “smells like chemicals — Minimalist Salicylic Acid + LHA 2% Face Cleanser”
  • Packaging Issues Sometimes NotedSometimes Noted
    • “dropper doesn't reach the bottom — Beauty of Joseon Glow Serum”
    • “beans get stuck in sink — Beauty of Joseon Red Bean Refreshing Pore Mask”
    • “cap leaks during travel — Minimalist Salicylic Acid + LHA 2% Face Cleanser”

Questions and answers

Beauty of Joseon or Minimalist: which is better?

Beauty of Joseon is better for gentleness and skin irritation, while Minimalist does better for pore and oil control among the products on this page. Niacinamide in Beauty of Joseon helps reduce cutaneous pigmentation and suppress melanosome transfer.

The British Journal of Dermatology, 2002Antioxidants, 2021

Beauty of Joseon or Minimalist: which cleanser is better?

Beauty of Joseon is better for sensitive and dry skin, as Lovi rates its cleansers High or Superior for sensitive, dry, and dry sensitive skin, whereas Minimalist cleansers carry Caution ratings for those skin types. Reviewers also note that Beauty of Joseon formulas are gentle and non-irritating.

Which is more affordable, Beauty of Joseon or Minimalist?

The products on this page do not list pricing information, so a comparison of affordability between Beauty of Joseon and Minimalist cannot be made from the available facts.

Which causes fewer breakouts, Beauty of Joseon or Minimalist?

Minimalist does better for pore and oil control, while reviewers often note that Beauty of Joseon causes breakouts and acne.

Where and when were Beauty of Joseon and Minimalist founded, and who owns them?

Beauty of Joseon was founded in South Korea in 2016 and is owned by Goodai Global Inc., while Minimalist was founded in India in 2020 and is owned by Unilever PLC.

How do Beauty of Joseon and Minimalist compare in terms of pore and oil control and gentleness?

For pore and oil control, the products on this page from Minimalist do better, while Beauty of Joseon does better for gentleness and skin irritation. Reviewers note that Beauty of Joseon offers gentle, non-irritating formulas.

What key ingredients are found across Beauty of Joseon products?

The products on this page from Beauty of Joseon share key ingredients including Niacinamide, Glycerin, Hyaluronic acid, and Ginseng.

The British Journal of Dermatology, 2002Antioxidants, 2021

Beauty of Joseon or Minimalist: which sunscreen is better?

Beauty of Joseon offers the Relief Sun: Rice + Probiotics sunscreen, which Lovi rates as having a High fit for dry skin, sensitive skin, and oily skin among other types. Minimalist features its SPF 50 Sunscreen, which also achieves a High fit level across these same skin types.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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