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Beauty of Joseon vs Minimalist

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Beauty of Joseon and Minimalist are two distinct skincare lines known for distinct formulations and targeted care. The Korean brand features gentle serums, masks, moisturizers, and sunscreens with niacinamide, glycerin, and hyaluronic acid that suit sensitive skin and dry sensitive skin best, while the Indian brand offers sunscreens, moisturizers, and cleansers designed for acne-prone skin and oily skin. Both labels address specific concerns like dark spots, acne, and aging through dedicated products such as masks, eye serums, and cleansers. Ultimately, Beauty of Joseon focuses on soothing hydration and barrier support, whereas Minimalist delivers targeted potency for oil and blemish control.

Beauty of Joseon is a Korean skincare brand founded in 2016 and owned by Goodai Global Inc. since 2019.

kbeautywiki.combeautymatter.comprnewswire.comgoodai-global.com

Minimalist is an Indian skincare brand founded in 2020 and owned by Unilever PLC since 2025.

m.economictimes.comunilever.combeminimalist.copersonalcareinsights.com

This page compares some of the most popular Beauty of Joseon and Minimalist products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Beauty of Joseon vs Minimalist products

People Say

Beauty of JoseonMinimalist
  • Texture and Absorption Mostly MentionedOften Mentioned
    • “feels like a light moisturizer — Beauty of Joseon Relief Sun: Rice + Probiotics”
    • “sinks in instantly — Beauty of Joseon Ginseng Essence Water”
    • “skin feels incredibly smooth — Beauty of Joseon Ground Rice and Honey Glow Mask”
    • “absorbs quickly and doesn't feel greasy — Minimalist Vitamin B5 10% Moisturizer”
  • Hydration and Moisture Mostly MentionedOften Mentioned
    • “Saved my dry winter skin — Beauty of Joseon Dynasty Cream”
    • “doesn't dry my skin like other cleansers — Beauty of Joseon Radiance Cleansing Balm”
    • “very moisturizing — Minimalist SPF 50 Sunscreen”
    • “calmed it when my skin was super irritated — Minimalist Vitamin B5 10% Moisturizer”
  • Gentleness and Skin Irritation Mostly MentionedOften Mentioned
    • “no irritation at all — Beauty of Joseon Revive Eye Serum”
    • “cleansed my face gently without making my skin feel irritated — Beauty of Joseon Green Plum Refreshing Cleanser”
    • “doesn't irritate my sensitive skin — Beauty of Joseon Apricot Blossom Peeling Gel”
    • “doesn't make skin feel tight — Minimalist Salicylic Acid + LHA 2% Face Cleanser”
  • Pore and Oil Control Sometimes NotedMostly Mentioned
    • “perfect moisturizer for oily skin — Minimalist Vitamin B5 10% Moisturizer”
    • “keeps skin oil-free for hours — Minimalist Salicylic Acid + LHA 2% Face Cleanser”
    • “less shiny by noon — Beauty of Joseon Red Bean Water Gel”
  • White Cast Rarely NotedOften Mentioned
    • “leaves absolutely no white cast — Minimalist SPF 50 Sunscreen”
    • “leaves absolutely no cast — Beauty of Joseon Relief Sun: Rice + Probiotics”
  • Sticky and Greasy Finish Sometimes NotedMostly Mentioned
    • “Leaves a sticky film that doesn't go away — Beauty of Joseon Dynasty Cream”
    • “looked like a greaseball — Beauty of Joseon Relief Sun: Rice + Probiotics”
    • “left my face feeling sticky — Beauty of Joseon Glow Serum”
    • “makes face very oily — Minimalist SPF 50 Sunscreen”
  • Scent and Fragrance Often MentionedOften Mentioned
    • “smells like cooking oil — Beauty of Joseon Ginseng Cleansing Oil”
    • “smells like cheese — Beauty of Joseon Ground Rice and Honey Glow Mask”
    • “smells like chemicals — Minimalist Salicylic Acid + LHA 2% Face Cleanser”
  • Packaging Issues Sometimes NotedSometimes Noted
    • “dropper doesn't reach the bottom — Beauty of Joseon Glow Serum”
    • “beans get stuck in sink — Beauty of Joseon Red Bean Refreshing Pore Mask”
    • “cap leaks during travel — Minimalist Salicylic Acid + LHA 2% Face Cleanser”

Beauty of Joseon vs Minimalist routines for dry skin

Buy Minimalist routine · SAR 740.96 · 83% fitBuy Beauty of Joseon routine · SAR 432.98 · 82% fitSee multi-brand routine · 96% fit

Beauty of Joseon vs Minimalist routines for oily skin

Buy Minimalist routine · SAR 1,201.67 · 94% fitBuy Beauty of Joseon routine · SAR 484.14 · 80% fitSee multi-brand routine · 97% fit

Beauty of Joseon vs Minimalist routines for combination skin

Buy Minimalist routine · SAR 1,033.81 · 93% fitBuy Beauty of Joseon routine · SAR 470.18 · 81% fitSee multi-brand routine · 97% fit

Questions and answers

Beauty of Joseon or Minimalist: which is better?

Beauty of Joseon is better for texture, absorption, and gentleness, while Minimalist is better for pore and oil control as well as avoiding white cast. Both brands offer fragrance-free formulations and equal hydration and moisture levels across the products on this page.

What is the difference between Beauty of Joseon and Minimalist?

Beauty of Joseon is better for texture and gentleness, while Minimalist does better for pore and oil control. Niacinamide in these products helps reduce cutaneous pigmentation and control skin aging.

The British Journal of Dermatology, 2002Antioxidants, 2021

Beauty of Joseon or Minimalist for dry skin?

For dry skin, both Beauty of Joseon and Minimalist are a High fit on the products on this page. Beauty of Joseon is noted for deep hydration and moisturization and gentle, non-irritating formulas.

Beauty of Joseon or Minimalist: which cleanser is better?

Minimalist does better for pore and oil control, while Beauty of Joseon does better for gentleness and skin irritation. Both brands offer products on this page with no fragrance listed in their ingredients.

Which is more affordable, Beauty of Joseon or Minimalist?

This page does not provide pricing information to compare the affordability of Beauty of Joseon and Minimalist.

Which brand performs better for pore and oil control, Beauty of Joseon or Minimalist?

Minimalist performs better for pore and oil control. Review themes indicate that Minimalist does better in this category, and the products on this page show strong routine fits for oily and acne-prone skin types.

How do the founding years and countries of origin compare between Beauty of Joseon and Minimalist?

Beauty of Joseon was founded in South Korea in 2016, whereas Minimalist was founded in India in 2020.

Which brand is better suited for mature skin, Beauty of Joseon or Minimalist?

Minimalist is better suited for mature skin, achieving a High routine fit level compared to Beauty of Joseon's Average fit level.

Beauty of Joseon or Minimalist for oily skin?

Minimalist is superior for oily skin, whereas Beauty of Joseon has an average or high Lovi fit depending on the specific product.

Beauty of Joseon or Minimalist: which sunscreen is better?

Beauty of Joseon Relief Sun: Rice + Probiotics and Minimalist SPF 50 Sunscreen both achieve a High fit on Lovi for most skin types. Minimalist does better on white cast, while the products on this page for both brands list no fragrance.

Beauty of Joseon or Minimalist for sensitive skin?

Beauty of Joseon and Minimalist are both a High fit for sensitive skin on Lovi. Reviewers note that Beauty of Joseon does better for gentleness and skin irritation with its gentle, non-irritating formulas.

Beauty of Joseon or Minimalist for acne-prone skin?

Minimalist is better for acne-prone skin, achieving a Superior routine fit compared to Beauty of Joseon's High fit on this page.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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