Anua Rice 70 Intensive Moisturizing Milk for dry skin
Rice Bran Water
Ceramides
High
- SuperiorDry Skin Fit
- HighEffectiveness
- HighSafety
A great choice for dry skin; a few moisturizers fit it even better.
This fit is calculated for the concerns frequently associated with dry skin: flakiness, tightness, dehydration, fine lines, and wrinkles. For scores and recommendations based on your full skin profile, including your 12D face scan results and any goals or preferences you have, please use the Lovi app.
Page built Nov 8, 2026How the Fit score works
Lovi Assistant explains
- Excellent suitability for your dry skin due to the presence of rice bran water and ceramides, which offer superb emollient and barrier repair actions.
- These ingredients provide moderate hydration for your dry or flaky skin, enhancing barrier resilience.
- The product is safe for your dry skin with no risks of irritation due to the absence of prohibited or harsh ingredients.
How to apply
- Could be used as part of your AM or PM routine. Start using it 3 times a week and work your way up to daily use.
- Apply your moisturizer after your toner and before your sunscreen in the morning. At night, use it as the final step after your serum.
- Gently press a small amount of the moisturizer into your skin. Avoid rubbing to keep your dry skin happy.
- Apply the moisturizer on slightly damp skin to help lock in extra hydration. This is great for soothing dry and flaky areas .
- Avoid the sensitive eye area and do a patch test before your first use .
People Say
★4.7Overall rating based on 200+ reviewsUsers widely praise this moisturizer for its lightweight, milky texture that absorbs instantly to create a "glass skin" glow, making it a favorite for normal, combination, and oily skin types. It is frequently cited as insufficient for very dry skin in winter, and a notable minority of acne-prone users experienced breakouts linked to its coconut oil content.
Highlights
Lightweight texture Mostly Mentioned
- “Absorbs immediately”
- “ non-greasy finish”
- “milky consistency”
- “water-cream feel”
Glass skin glow Often Mentioned
- “Healthy radiance”
- “dewy finish”
- “brightens complexion”
- “instant glow”
Hydrating & softening Often Mentioned
- “Softens skin”
- “ good daily hydration”
- “plumps skin”
- “smooths texture”
Barrier support Sometimes Noted
- “Calms redness”
- “ soothing ingredients”
- “non-irritating”
- “gentle formula”
Caused breakouts Sometimes Noted
- “Clogged pores”
- “cystic acne”
- “coconut oil breakout”
- “tiny bumps”
Not moisturizing enough Sometimes Noted
- “Too light for dry skin”
- “ need a second layer”
- “skin felt tight”
- “not for winter”
Skin irritation Rarely Noted
- “Stinging sensation”
- “burning on application”
- “itchy red bumps”
- “caused redness”
Sources: lovi.care, anua.us, iherb.com, ulta.com, yesstyle.com, reddit.com, and more
Questions and answers
What makes Anua Rice 70 Moisturizing Milk a great fit for dry skin?
Anua Rice 70 Intensive Moisturizing Milk is a great fit for dry skin because its rice bran water and ceramides soften the skin and help repair its protective barrier. These ingredients provide moderate hydration for flaky skin and have a very safe profile with no harsh ingredients that might cause irritation.
Which ingredients make this cream a good fit for dry skin?
Rice bran water and ceramides make this cream a great fit because they soften dry patches and help repair your skin barrier. These ingredients provide moderate hydration for flaky skin and are unlikely to cause irritation.
What does Rice Bran Water do for dry skin?
Rice Bran Water helps hydrate dry skin by locking in moisture and keeping it soft and smooth. Studies show that rice-derived ingredients have moisturizing properties that support overall skin health.
What do Ceramides do for dry skin?
Ceramides help keep dry skin soft by strengthening the outer barrier and locking in hydration. This improvement in barrier integrity reduces dryness and protects against irritation.
The British Journal of Dermatology, 2022Dermatologic Therapy, 2019
Where does this cream go in a skincare routine for dry skin?
This moisturizer goes in the third step of your morning routine after a cleanser and hydrating toner, and as the final step of your evening and weekly routines. Using a moisturizer helps improve hydration and keeps your skin soft.
The Journal of Dermatological Treatment, 2022Scientific Reports, 2022
Can I use this cream with retinol, and in what order?
You can use this moisturizer with retinol by applying the cream before your retinol treatment at night to help keep your dry skin calm and soft. Using a barrier-supporting moisturizer helps reduce irritation and dryness while you use strong treatments.
How often should I use this cream?
Anua Rice 70 Intensive Moisturizing Milk fits your dry skin well and can be used daily as part of your morning and evening routine. Regular use helps lock in moisture, keeps dry or flaky skin feeling soft, and strengthens your skin barrier without causing irritation.
Journal of Cosmetic Dermatology, 2020Health Science Reports, 2021
Can this cream clog pores, cause breakouts or purging for dry skin?
Yes, some reviewers with dry skin report that this cream may cause breakouts. However, it is generally safe for your dry skin and is unlikely to cause irritation.
Can I use this cream around the eyes or on my body?
You can use this moisturizer around your eyes and on your body, as its gentle ingredients are safe for thin areas and larger skin surfaces alike. Rice bran water and ceramides help keep dry skin feeling soft and smooth while strengthening the skin barrier without irritation.
Surgical and Radiologic Anatomy, 2002Scientific Reports, 2022
What the research says
Application of Body Lotion for 5 weeks on cosmetic dry skin improved barrier properties, increased levels of cholesterol, ceramides, and long-chain fatty acids, increased beneficial skin bacteria, and enhanced microbiome functional potential compared to baseline.
Scientific Reports, 2022Topical gel and cream formulations containing niosomes entrapped with rice bran bioactive compounds improved skin hydration, lightening, thickness, roughness, and elasticity in 30 human volunteers over 28 days compared to baseline.
Pharmaceutical Biology, 2012Gel and cream formulations containing rice bran bioactive compounds entrapped in niosomes increased in vitro antioxidant activity (ORAC values of 20-28 micromol TE/g versus 16-18 micromol TE/g for placebo), enhanced lipid peroxidation inhibition in human sebum by about 1.5 times, and improved in vivo human skin hydration by approximately 3 to 30% depending on the measurement technique.
Journal of Nanoscience and Nanotechnology, 2011Stirring Nukadoko fermented rice bran beds by hand leads to temporary settlement of microorganisms on human skin with quick shedding.
FEMS Microbiology Letters, 2023
Ingredients
Rice Bran Water, Ceramides
Behind this fit score
Lovi calculates every fit score from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
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Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
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Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
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Dr. Sofía Perea Pérez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
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Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
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Medical Board
Cosmetic chemist, SCS, IFSCC member
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Medical Board, Medical Advisor
Dermatology MD
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Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
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Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
How does it fit your skin?
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