Anua Rice 70 Intensive Moisturizing Milk for dry sensitive skin
Rice Bran Water
Ceramides
High
- SuperiorDry Skin Fit
- HighEffectiveness
- HighSafety
A great choice for dry sensitive skin; a few moisturizers fit it even better.
This fit is calculated for the concerns frequently associated with dry sensitive skin: flakiness, tightness, redness, fine lines, and wrinkles. For scores and recommendations based on your full skin profile, including your 12D face scan results and any goals or preferences you have, please use the Lovi app.
Page built Nov 8, 2026How the Fit score works
Lovi Assistant explains
- Excellent suitability for your dry and sensitive skin as rice bran water and ceramides provide superb humectant and barrier repair actions, addressing dryness and flakiness effectively.
- The formula offers excellent moisturizing benefits, enhancing barrier resilience for your dry skin.
- The product is safe for your dry and sensitive skin, with no risks of irritation due to the absence of prohibited or harsh ingredients.
How to apply
- Could be used as part of your AM or PM routine. Start using this moisturizer 3 times a week and move to daily use if your dry skin tolerates it well.
- Apply this moisturizer after cleansing and toner in the morning, or after your serum in the evening. Always pair it with SPF in the morning.
- Gently press a small amount of the moisturizer into your skin. Avoid rubbing it harshly to protect your sensitive skin.
- Apply the moisturizer on slightly damp skin to help with hydration absorption. This also works well for dry and flaky skin types.
- Do a patch test before your first use. Avoid the eye area to prevent any irritation.
People Say
★4.7Overall rating based on 200+ reviewsUsers widely praise this moisturizer for its lightweight, milky texture that absorbs instantly to create a "glass skin" glow, making it a favorite for normal, combination, and oily skin types. It is frequently cited as insufficient for very dry skin in winter, and a notable minority of acne-prone users experienced breakouts linked to its coconut oil content.
Highlights
Lightweight texture Mostly Mentioned
- “Absorbs immediately”
- “ non-greasy finish”
- “milky consistency”
- “water-cream feel”
Glass skin glow Often Mentioned
- “Healthy radiance”
- “dewy finish”
- “brightens complexion”
- “instant glow”
Hydrating & softening Often Mentioned
- “Softens skin”
- “ good daily hydration”
- “plumps skin”
- “smooths texture”
Barrier support Sometimes Noted
- “Calms redness”
- “ soothing ingredients”
- “non-irritating”
- “gentle formula”
Caused breakouts Sometimes Noted
- “Clogged pores”
- “cystic acne”
- “coconut oil breakout”
- “tiny bumps”
Not moisturizing enough Sometimes Noted
- “Too light for dry skin”
- “ need a second layer”
- “skin felt tight”
- “not for winter”
Skin irritation Rarely Noted
- “Stinging sensation”
- “burning on application”
- “itchy red bumps”
- “caused redness”
Sources: lovi.care, anua.us, iherb.com, ulta.com, yesstyle.com, reddit.com, and more
Questions and answers
What makes Anua Rice 70 Moisturizing Milk a great fit for dry sensitive skin?
Anua Rice 70 Intensive Moisturizing Milk is a great fit because rice bran water and ceramides deeply quench dryness and repair your skin barrier. The formula provides rich moisture to keep your skin soft and smooth while protecting against irritation.
Which ingredients make this cream a good fit for dry sensitive skin?
Rice bran water and ceramides make this cream a great fit because they hydrate dry areas and help repair the skin barrier to keep it soft and calm. This combination is unlikely to cause irritation and helps improve skin resilience against flakiness.
What does Rice Bran Water do for dry sensitive skin?
Rice Bran Water helps hydrate dry and sensitive skin while soothing irritation, making it feel soft and calm. It brings moisturizing and anti-inflammatory properties that suit delicate skin types well.
What do Ceramides do for dry sensitive skin?
Ceramides help strengthen dry, sensitive skin by locking in moisture and repairing the outer barrier, which makes skin feel softer and less irritated. This type of care helps prevent dryness and keeps skin calm and comfortable.
The British Journal of Dermatology, 2022Journal of Cosmetic Dermatology, 2025
Where does this cream go in a skincare routine for dry sensitive skin?
This moisturizer goes as the last step of your evening routine, and you can also use it in the morning when your skin needs extra moisture. It is safe for your dry and sensitive skin because it avoids harsh ingredients, and it helps soothe dryness and flakiness while keeping your skin barrier strong.
The Journal of Dermatological Treatment, 2022Scientific Reports, 2022
Can I use this cream with retinol, and in what order?
You can use this cream with retinol by applying the retinol first and following it with this moisturizer. This helps keep your dry skin calm and comfortable while supporting your skin barrier against irritation.
How often should I use this cream?
Anua Rice 70 Intensive Moisturizing Milk is a great fit for your dry sensitive skin and can be used daily to keep your face soft and calm. Rice bran water and ceramides help boost hydration and strengthen your skin barrier without causing irritation.
Can this cream clog pores, cause breakouts or purging for dry sensitive skin?
This moisturizer is a great fit for your dry sensitive skin because rice bran water and ceramides help soothe dryness and repair the skin barrier without harsh ingredients. However, some reviewers do report that it may cause breakouts, and skin products can occasionally clog pores depending on your individual skin type.
Can I use this cream around the eyes or on my body?
This moisturizer is safe and gentle for the thin skin around your eyes and your body because rice bran water and ceramides hydrate deeply and repair your skin barrier without irritation. While the skin around the eyes and body varies in thickness, applying a ceramide-rich lotion helps lock in moisture and keeps dry skin soft and smooth.
Surgical and Radiologic Anatomy, 2002Scientific Reports, 2022
What the research says
Application of Body Lotion for 5 weeks on cosmetic dry skin improved barrier properties, increased levels of cholesterol, ceramides, and long-chain fatty acids, increased beneficial skin bacteria, and enhanced microbiome functional potential compared to baseline.
Scientific Reports, 2022Topical gel and cream formulations containing niosomes entrapped with rice bran bioactive compounds improved skin hydration, lightening, thickness, roughness, and elasticity in 30 human volunteers over 28 days compared to baseline.
Pharmaceutical Biology, 2012Gel and cream formulations containing rice bran bioactive compounds entrapped in niosomes increased in vitro antioxidant activity (ORAC values of 20-28 micromol TE/g versus 16-18 micromol TE/g for placebo), enhanced lipid peroxidation inhibition in human sebum by about 1.5 times, and improved in vivo human skin hydration by approximately 3 to 30% depending on the measurement technique.
Journal of Nanoscience and Nanotechnology, 2011Stirring Nukadoko fermented rice bran beds by hand leads to temporary settlement of microorganisms on human skin with quick shedding.
FEMS Microbiology Letters, 2023
Ingredients
Rice Bran Water, Ceramides
Behind this fit score
Lovi calculates every fit score from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
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Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
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Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
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Dr. Sofía Perea Pérez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
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Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
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Medical Board
Cosmetic chemist, SCS, IFSCC member
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Medical Board, Medical Advisor
Dermatology MD
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Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
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Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
How does it fit your skin?
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