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The Ordinary vs SKIN&CO

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

The Ordinary and SKIN&CO are skincare brands that offer distinct approaches to daily care through thoughtfully formulated serums, moisturizers, cleansers, and toners. The Canadian brand centers its offerings on key ingredients like hyaluronic acid, glycerin, and squalane, making it particularly well suited for sensitive and dry sensitive skin. Meanwhile, the Italian-rooted line relies on balanced compositions to nourish dry, normal, and combination complexions while maintaining natural equilibrium. Ultimately, the former provides targeted treatments for specific concerns like acne, dark spots, and aging, whereas the latter is beloved for its deeply nourishing moisturizers.

The Ordinary is a Canadian skincare brand founded in 2016 and owned by The Estée Lauder Companies Inc. since 2021.

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This page compares some of the most popular The Ordinary and SKIN&CO products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular The Ordinary vs SKIN&CO products

The Ordinary vs SKIN&CO moisturizers

Questions and answers

The Ordinary or SKIN&CO: which is better?

The Ordinary is the better option for variety and value, offering numerous fragrance-free serums and moisturizers that Lovi rates as High or Superior for sensitive, dry sensitive, and oily skin.

What is the difference between The Ordinary and SKIN&CO?

The Ordinary offers a large range of products that are fragrance-free and feature high fit levels for sensitive, dry sensitive, and oily skin, whereas SKIN&CO offers fewer options with added fragrance.

The Ordinary or SKIN&CO: which moisturizer is better?

The Ordinary offers a much wider range of moisturizers with high Lovi fit levels across skin types, such as Natural Moisturizing Factors + HA, whereas SKIN&CO features only a single moisturizer option, the Truffle Therapy Serum, which holds an average fit across skin types.

Which is more affordable, The Ordinary or SKIN&CO?

The products on this page from The Ordinary are noted for being affordable and great value serums. Lovi shows that The Ordinary offers a wide variety of products tailored for multiple skin types, while SKIN&CO features a single moisturizer with fragrance.

Which causes fewer breakouts, The Ordinary or SKIN&CO?

The Ordinary fits acne-prone skin well with multiple targeted serums, while SKIN&CO offers a single moisturizer that rates average for that skin type. Lovi rates the products on this page for The Ordinary as a High fit for acne-prone skin.

When was The Ordinary founded compared to SKIN&CO, and who owns each company?

The Ordinary was founded in 2016 in Canada and has been owned by The Estée Lauder Companies Inc. since 2021, whereas SKIN&CO was founded earlier in 2008 and is independently owned.

How does the fragrance content compare between products from The Ordinary and SKIN&CO?

Every product from The Ordinary on this page lists no fragrance in its ingredients, whereas the single SKIN&CO product listed contains fragrance.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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