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The Ordinary vs SKIN&CO

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

The Ordinary and SKIN&CO are distinct skincare brands offering dedicated care for various complexions. The Ordinary is known for targeted serums, moisturizers, cleansers, and toners built around hyaluronic acid, glycerin, and squalane, suiting dry and oily acne-prone skin best. Conversely, SKIN&CO is loved for deeply nourishing moisturizers and expertly crafted formulas that suit dry, normal, and combination skin best. While both deliver thoughtful care to maintain a healthy complexion, they differ through the former's ingredient-focused approach and the latter's balanced compositions.

The Ordinary is a Canadian skincare brand founded in 2016 and owned by The Estée Lauder Companies Inc. since 2021.

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This page compares some of the most popular The Ordinary and SKIN&CO products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular The Ordinary vs SKIN&CO products

The Ordinary vs SKIN&CO moisturizers

Questions and answers

The Ordinary or SKIN&CO: which is better?

The products on this page from The Ordinary offer a much wider selection across numerous skin types with no fragrance listed, whereas SKIN&CO features only one product which contains fragrance.

What is the difference between The Ordinary and SKIN&CO?

The Ordinary offers a large range of fragrance-free products that Lovi rates high for dry, oily, and mature skin, whereas SKIN&CO lists only a single moisturizer on the page which contains fragrance and receives average Lovi fit ratings across all skin types.

The Ordinary or SKIN&CO: which moisturizer is better?

The Ordinary offers a much wider range of moisturizers with high Lovi fit levels for dry skin, such as Natural Moisturizing Factors + HA and Natural Moisturizing Factors + Beta Glucan. In contrast, SKIN&CO features only a single moisturizer, Truffle Therapy Serum, which has an average fit for dry skin and contains fragrance.

Which is more affordable, The Ordinary or SKIN&CO?

The products on this page by The Ordinary are noted for being affordable and offering great value serums, whereas SKIN&CO has a much smaller selection listed without affordability highlights. Lovi rates The Ordinary high or superior across multiple skin types for its diverse range of products.

Which causes fewer breakouts, The Ordinary or SKIN&CO?

The products on this page from The Ordinary include several oil-control and acne-clearing serums and treatments with high or superior Lovi fit levels for acne-prone skin, whereas SKIN&CO offers only a single moisturizer with an average fit.

How do the founding years and corporate ownerships of The Ordinary and SKIN&CO compare?

The Ordinary was founded in 201Canada and has been owned by The Estée Lauder Companies Inc. since 2021. In contrast, SKIN&CO was founded in 2008 and is independently owned.

Which brand offers fragrance-free product options between The Ordinary and SKIN&CO?

The Ordinary offers fragrance-free product options, as every product on the products on this page lists no fragrance in its ingredients. In contrast, SKIN&CO includes fragrance in its Truffle Therapy Serum.

What skin types do The Ordinary's brand-focused routines fit best?

The brand-focused routines of The Ordinary fit dry skin, oily acne-prone skin, and mature skin best.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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