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The Ordinary vs SKIN&CO

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

The Ordinary and SKIN&CO are distinct skincare brands offering dedicated care for varied complexions. The Ordinary is known for targeted serums and moisturizers featuring hyaluronic acid, glycerin, and squalane, serving dry and dry sensitive skin best while offering specific top-rated formulas for acne-prone, dark spot, and mature skin concerns. Conversely, the second brand provides deeply nourishing moisturizers and expertly crafted formulas that suit dry, normal, and combination skin, highlighted by the Truffle Therapy Serum for acne-prone skin. While both prioritize skin health through thoughtful ingredients, they differ in their specific formulations and the range of skin types they accommodate.

The Ordinary is a Canadian skincare brand founded in 2016 and owned by The Estée Lauder Companies Inc. since 2021.

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This page compares some of the most popular The Ordinary and SKIN&CO products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular The Ordinary vs SKIN&CO products

The Ordinary vs SKIN&CO moisturizers

Questions and answers

The Ordinary or SKIN&CO: which is better?

The Ordinary provides a much wider selection of targeted treatments and fits dry skin and skin with dark spots well, whereas SKIN&CO offers only a single moisturizer on this page that contains added fragrance.

What is the difference between The Ordinary and SKIN&CO?

The Ordinary offers a large variety of fragrance-free products that Lovi rates best for dry skin, dry sensitive skin, and skin with dark spots, whereas SKIN&CO features a single serum that includes fragrance. The Ordinary products on this page help hydrate, smooth texture, and clear acne, backed by scientific research on their key ingredients.

Drug Delivery, 2017Dermatologic Therapy, 2022

The Ordinary or SKIN&CO: which moisturizer is better?

The Ordinary offers a wider range of moisturizers with strong Lovi fit levels for dry skin, such as Natural Moisturizing Factors + HA. SKIN&CO features only one moisturizer on this page, the Truffle Therapy Serum, which has an average fit level across skin types and includes fragrance.

Which is more affordable, The Ordinary or SKIN&CO?

The Ordinary offers affordable and great value serums among the products on this page, while SKIN&CO is not noted for affordability. Niacinamide helps regulate oil and tone.

The British Journal of Dermatology, 2002

How do the founding years and corporate ownerships of The Ordinary and SKIN&CO compare?

The Ordinary was founded in 2016 in Canada and has been owned by The Estée Lauder Companies Inc. since 2021. In contrast, SKIN&CO was founded earlier in 2008 and is independently owned.

Which brand offers fragrance-free products across its range, The Ordinary or SKIN&CO?

The Ordinary offers fragrance-free products across the products on this page, whereas SKIN&CO includes fragrance in its products. Lovi shows that The Ordinary provides high to superior fit levels for various skin types without added scents.

How many products are listed on the page for SKIN&CO compared to The Ordinary?

SKIN&CO features only 1 product on this page, whereas The Ordinary offers a wide selection of 33 different products.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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