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The Ordinary vs SKIN&CO

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

The Ordinary and SKIN&CO are distinct skincare brands offering dedicated care for varied complexions. The Ordinary is known for targeted serums and moisturizers featuring hyaluronic acid, glycerin, and squalane, serving dry and dry sensitive skin best while offering specific top-rated formulas for acne-prone, dark spot, and mature skin concerns. Conversely, the second brand provides deeply nourishing moisturizers and expertly crafted formulas that suit dry, normal, and combination skin, highlighted by the Truffle Therapy Serum for acne-prone skin. While both prioritize skin health through thoughtful ingredients, they differ in their specific formulations and the range of skin types they accommodate.

The Ordinary is a Canadian skincare brand founded in 2016 and owned by The Estée Lauder Companies Inc. since 2021.

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This page compares some of the most popular The Ordinary and SKIN&CO products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular The Ordinary vs SKIN&CO products

The Ordinary vs SKIN&CO moisturizers

Questions and answers

The Ordinary or SKIN&CO: which is better?

The Ordinary offers a much larger variety of fragrance-free products on this page and fits dry, dry sensitive, and sensitive skin best. Lovi gives The Ordinary high marks across many formulas, whereas SKIN&CO features only a single serum with fragrance.

What is the difference between The Ordinary and SKIN&CO?

The Ordinary offers a large range of fragrance-free products that Lovi rates best for dry, dry sensitive, and sensitive skin types, whereas SKIN&CO lists just one product on this page, which contains fragrance.

The Ordinary or SKIN&CO: which moisturizer is better?

When comparing moisturizers, the products on this page from The Ordinary generally offer better fit levels across various skin types, such as dry skin, compared to SKIN&CO. For example, The Ordinary's Natural Moisturizing Factors + HA has a Superior fit for dry skin, while SKIN&CO's Truffle Therapy Serum has an Average fit.

Which is more affordable, The Ordinary or SKIN&CO?

The products on this page from The Ordinary are known by shoppers as affordable and great value serums, whereas SKIN&CO lists only a single moisturizer. Lovi shows that The Ordinary offers a broad selection of products with High and Superior fit levels across many skin types.

Between The Ordinary and SKIN&CO, which brand was founded earlier?

SKIN&CO was founded in 2008, whereas The Ordinary was founded later in 2016.

Which brand offers products containing no fragrance, The Ordinary or SKIN&CO?

Every product on The Ordinary page lists no fragrance in its ingredients, whereas SKIN&CO includes fragrance in its Truffle Therapy Serum.

Which brand has more products listed on the page, The Ordinary or SKIN&CO?

The Ordinary has significantly more products listed on the page than SKIN&CO, offering a wide range of serums, toners, and cleansers.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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