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The Ordinary vs SKIN&CO

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

The Ordinary and SKIN&CO are distinctive skincare brands that offer thoughtfully crafted solutions for diverse complexions. The former is a Canadian line known for serums, moisturizers, cleansers, and toners built around hyaluronic acid, glycerin, and squalane, while SKIN&CO is loved for deeply nourishing moisturizers and expert formulas. Both brands suit dry skin best, though the balanced composition of the second also accommodates normal and combination skin. They differ primarily in their formulation focus, as the Canadian line targets specific concerns with potent single-ingredient innovations, whereas the latter delivers harmonious care that maintains the natural equilibrium of the complexion.

The Ordinary is a Canadian skincare brand founded in 2016 and owned by The Estée Lauder Companies Inc. since 2021.

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This page compares some of the most popular The Ordinary and SKIN&CO products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular The Ordinary vs SKIN&CO products

The Ordinary vs SKIN&CO moisturizers

Questions and answers

The Ordinary or SKIN&CO: which is better?

The Ordinary offers a significantly wider range of fragrance-free products that Lovi rates as a High or Superior fit for multiple skin types, unlike SKIN&CO which features only one product with fragrance. Reviewers frequently praise the products on this page for being affordable and effective at smoothing texture, clearing acne, and fading dark spots.

What is the difference between The Ordinary and SKIN&CO?

The Ordinary offers a large range of fragrance-free products that Lovi rates as a High or Superior fit for dry, dry sensitive, and oily skin types, whereas SKIN&CO features just one serum that contains fragrance and receives an Average fit across all skin types.

The Ordinary or SKIN&CO: which moisturizer is better?

The Ordinary offers a wider range of high-performing moisturizers that fit dry skin and dry sensitive skin at a Superior level, whereas SKIN&CO features only one fragrance-containing moisturizer with average fit.

Which is more affordable, The Ordinary or SKIN&CO?

The Ordinary offers affordable and great value serums among the products on this page, whereas SKIN&CO features only a single moisturizer.

Which causes fewer breakouts, The Ordinary or SKIN&CO?

The products on this page from The Ordinary fit acne-prone skin well with multiple high-rated items, whereas SKIN&CO offers only one average-fitting moisturizer. Thus, The Ordinary is much better suited for acne-prone skin.

Which brand has products with no fragrance listed in their ingredients, The Ordinary or SKIN&CO?

The Ordinary is the brand where every product on this page lists no fragrance in its ingredients, whereas SKIN&CO includes fragrance in its products.

When was The Ordinary founded compared to SKIN&CO?

The Ordinary was founded in 2016 in Canada, whereas SKIN&CO was founded earlier in 2008.

Which brand offers a larger variety of products for dry skin on this page?

The Ordinary offers a much larger variety of products for dry skin on this page, including multiple cleansers, moisturizers, and serums with high or superior Lovi fit levels. In contrast, SKIN&CO features only a single moisturizer for dry skin with an average fit level.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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