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The Ordinary vs SKIN&CO

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

The Ordinary and SKIN&CO are distinct skincare brands offering dedicated care for varied complexions. The Ordinary is known for targeted serums and moisturizers featuring hyaluronic acid, glycerin, and squalane, serving dry and dry sensitive skin best while offering specific top-rated formulas for acne-prone, dark spot, and mature skin concerns. Conversely, the second brand provides deeply nourishing moisturizers and expertly crafted formulas that suit dry, normal, and combination skin, highlighted by the Truffle Therapy Serum for acne-prone skin. While both prioritize skin health through thoughtful ingredients, they differ in their specific formulations and the range of skin types they accommodate.

The Ordinary is a Canadian skincare brand founded in 2016 and owned by The Estée Lauder Companies Inc. since 2021.

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This page compares some of the most popular The Ordinary and SKIN&CO products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular The Ordinary vs SKIN&CO products

The Ordinary vs SKIN&CO moisturizers

Questions and answers

The Ordinary or SKIN&CO: which is better?

The Ordinary offers a much larger variety of fragrance-free products on this page and achieves High to Superior Lovi fit levels across multiple skin types, whereas SKIN&CO features only a single moisturizer with added fragrance. Additionally, the products on this page by The Ordinary provide targeted serums and treatments for concerns like acne, dark spots, and aging.

What is the difference between The Ordinary and SKIN&CO?

The Ordinary offers a much larger variety of fragrance-free products on this page and fits best for dry skin, dry sensitive skin, and skin with dark spots, whereas SKIN&CO lists only one product, which contains fragrance. Lovi rates the products on this page for The Ordinary with high to superior fits across multiple skin types, while SKIN&CO shows average fit levels.

The Ordinary or SKIN&CO: which moisturizer is better?

The Ordinary is a better choice for moisturizers since the products on this page list no fragrance, whereas the SKIN&CO Truffle Therapy Serum contains fragrance. Lovi rates several moisturizers from The Ordinary as having a superior fit for dry skin, including Natural Moisturizing Factors + HA.

Which is more affordable, The Ordinary or SKIN&CO?

The products on this page for The Ordinary are frequently noted by reviewers as affordable and offering great value. SKIN&CO has only one product on this page and lacks such feedback.

Which causes fewer breakouts, The Ordinary or SKIN&CO?

The Ordinary offers multiple acne-clearing serums on this page, whereas SKIN&CO features only a single moisturizer. For acne-prone skin, Lovi rates products from The Ordinary anywhere from Average to Superior fit levels.

When was The Ordinary founded compared to SKIN&CO?

The Ordinary was founded in 2016, while SKIN&CO was founded earlier in 2008.

Which products from The Ordinary and SKIN&CO are fragrance-free?

Every product from The Ordinary on this page lists no fragrance in its ingredients. In contrast, SKIN&CO includes fragrance in its Truffle Therapy Serum.

Which skin types does The Ordinary fit best according to its brand-focused routines?

According to its brand-focused routines, Lovi indicates that The Ordinary fits dry skin, dry sensitive skin, and skin with dark spots best.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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