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The INKEY List vs MAËLYS

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

The INKEY List is a British skincare brand founded in 2018 and owned by Brand Evangelists for Beauty Limited.

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This page compares some of the most popular The INKEY List and MAËLYS products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular The INKEY List vs MAËLYS products

The INKEY List vs MAËLYS serums and treatments

Questions and answers

The INKEY List or MAËLYS: which is better?

The INKEY List generally fits the products on this page better than MAELYS, offering superior or high Lovi fit levels across multiple skin types with fragrance-free options. In contrast, MAELYS products on this page mostly show low fit levels for various skin types and include fragrance in at least one item.

What is the difference between The INKEY List and MAËLYS?

The INKEY List offers a wide range of affordable, fragrance-free skincare products that Lovi rates with high and superior fits for many skin types, whereas MAËLYS features only a couple of body and skin items with lower overall fit levels and includes fragrance in some formulas.

Which is more affordable, The INKEY List or MAËLYS?

The INKEY List offers affordable moisturizers and serums as noted by reviewers on the page, while MAËLYS does not highlight affordability.

Which causes fewer breakouts, The INKEY List or MAËLYS?

The products on this page by The INKEY List fit acne-prone skin with levels ranging from Superior to Low, whereas MAËLYS products fit acne-prone skin poorly at Low or Caution levels. Additionally, reviewers note that The INKEY List formulas may occasionally cause purging and breakouts.

Between The INKEY List and MAËLYS, which brand was founded earlier and in what year?

MAËLYS was founded earlier in 2017, while The INKEY List was founded in 2018 in the United Kingdom.

Which of the two brands offers fragrance-free products according to the page?

According to the page, every product on The INKEY List range lists no fragrance in its ingredients, whereas only 1 of 2 products on the MAËLYS page are listed as fragrance-free.

How do the company ownership details differ between The INKEY List and MAËLYS?

The INKEY List is owned by Brand Evangelists for Beauty Limited, whereas MAËLYS is owned by the Barinboim Group.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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