🇸🇬Singapore

The INKEY List vs MAËLYS

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

The INKEY List and MAËLYS are distinct skincare collections that offer thoughtful care through specialized solutions. The British brand features moisturizers, serums, toners, and eye products built around glycerin, suiting dry and dry sensitive skin best with its barrier-restoring hydration. In comparison, the other brand is loved for targeted serums and advanced formulas that suit all skin types best. While The INKEY List addresses specific concerns like acne, dark spots, and aging with focused ingredients, MAËLYS delivers specialized body and facial care for a broad range of users.

The INKEY List is a British skincare brand founded in 2018 and owned by Brand Evangelists for Beauty Limited.

cosmeticsbusiness.comprnewswire.comtheinkeylist.comtracxn.com

This page compares some of the most popular The INKEY List and MAËLYS products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular The INKEY List vs MAËLYS products

The INKEY List vs MAËLYS serums and treatments

Questions and answers

The INKEY List or MAËLYS: which is better?

The INKEY List generally fits the products on this page better, with most items showing high or superior Lovi fit levels across skin types, whereas MAËLYS products mostly show low or caution levels. Reviewers note that The INKEY List offers affordable, lightweight, and hydrating moisturizers, though some packaging issues are reported.

What is the difference between The INKEY List and MAËLYS?

The INKEY List offers a wide range of fragrance-free products on this page that fit dry skin, dry sensitive skin, and oily acne-prone skin with High or Superior Lovi fit levels. In contrast, MAËLYS features only two products on this page, which generally receive Low or Caution Lovi fit levels.

Which is more affordable, The INKEY List or MAËLYS?

The INKEY List products on this page are described by reviewers as affordable for both moisturizers and serums. No pricing or affordability information is mentioned for MAËLYS on this page.

Which causes fewer breakouts, The INKEY List or MAËLYS?

The products on this page by The INKEY List sometimes note purging and breakouts as a side effect, whereas MAËLYS products on this page show low fit levels for acne-prone skin.

When and where were The INKEY List and MAËLYS founded, and who owns them?

The INKEY List was founded in 2018 in the United Kingdom and is owned by Brand Evangelists for Beauty Limited. MAËLYS was founded in 2017 and is owned by Barinboim Group.

Which of the two brands offers fragrance-free products according to the ingredient lists?

The products on this page from The INKEY List list no fragrance in their ingredients. In contrast, MAËLYS includes fragrance in one of its two products on this page.

What are the main positive and negative reviews mentioned for The INKEY List?

Reviewers on the Lovi page for The INKEY List mostly mention positive points like hydrating, lightweight, fast-absorbing, plumping, and firming moisturizers, along with affordable moisturizers and serums, plus they note the products work well under makeup. On the negative side, reviewers often mention packaging issues, and sometimes note purging, breakouts, a sticky or tacky finish, or an unpleasant smell or scent.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

Scan your face, then any product: Lovi shows how well it fits you and what fits even better.

QR code: get the Lovi app
Download on theApp Store Get it onGoogle Play