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The INKEY List vs MAËLYS

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

The INKEY List and MAËLYS are distinct beauty brands offering targeted skincare solutions built around specific ingredients and formats. The British brand features moisturizers, serums, toners, and eye products centered on glycerin, fitting sensitive and combination skin best while addressing acne, dark spots, and aging through precise formulas like the PHA Toner and Azelaic Acid Serum. Meanwhile, MAËLYS delivers specialized care through advanced serums such as the TOO-FINE and the RE-LURE Tight & Tone Body Serum, suiting all skin types. While both brands provide thoughtful care for various concerns, they differ in their core product ranges and ingredient focus.

The INKEY List is a British skincare brand founded in 2018 and owned by Brand Evangelists for Beauty Limited.

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This page compares some of the most popular The INKEY List and MAËLYS products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular The INKEY List vs MAËLYS products

The INKEY List vs MAËLYS serums and treatments

Questions and answers

The INKEY List or MAËLYS: which is better?

The INKEY List is a better choice than MAELYS because the products on this page offer superior to average Lovi fit levels across most skin types, whereas MAELYS products mostly show low fit levels.

What is the difference between The INKEY List and MAËLYS?

The products on this page from The INKEY List generally offer a much higher Lovi fit across skin types than those from MAËLYS. Reviewers note that The INKEY List provides affordable, hydrating, and lightweight moisturizers and serums with no added fragrance across the range, whereas MAËLYS products on this page have lower fit levels.

Which is more affordable, The INKEY List or MAËLYS?

The INKEY List offers affordable options, with reviewers frequently highlighting both its affordable moisturizers and affordable serums among the products on this page, while MAËLYS does not feature affordability highlights for its products.

Which causes fewer breakouts, The INKEY List or MAËLYS?

The products on this page by The INKEY List show varying Lovi fit levels for acne-prone skin, whereas MAËLYS products generally have a low fit for acne-prone skin.

Which brand has more products listed on the page, The INKEY List or MAËLYS?

The INKEY List has more products listed on the page than MAËLYS. The products on this page for The INKEY List include a wide variety of cleansers, serums, and moisturizers, whereas MAËLYS features only two products.

Do any products from The INKEY List or MAËLYS contain fragrance?

The products on this page from The INKEY List list no fragrance in their ingredients, while MAËLYS includes fragrance in the RE-LURE Tight & Tone Body Serum.

When was The INKEY List founded compared to MAËLYS?

The INKEY List was founded in 2018 in the United Kingdom, whereas MAËLYS was founded in 2017.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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