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The INKEY List vs MAËLYS

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

The INKEY List and MAËLYS are distinct beauty brands offering targeted skincare solutions built around specific ingredients and formats. The British brand features moisturizers, serums, toners, and eye products centered on glycerin, fitting sensitive and combination skin best while addressing acne, dark spots, and aging through precise formulas like the PHA Toner and Azelaic Acid Serum. Meanwhile, MAËLYS delivers specialized care through advanced serums such as the TOO-FINE and the RE-LURE Tight & Tone Body Serum, suiting all skin types. While both brands provide thoughtful care for various concerns, they differ in their core product ranges and ingredient focus.

The INKEY List is a British skincare brand founded in 2018 and owned by Brand Evangelists for Beauty Limited.

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This page compares some of the most popular The INKEY List and MAËLYS products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular The INKEY List vs MAËLYS products

The INKEY List vs MAËLYS serums and treatments

Questions and answers

The INKEY List or MAËLYS: which is better?

The INKEY List is generally a better choice because the products on this page offer higher Lovi fit levels across multiple skin types compared to MAËLYS. Reviewers note that The INKEY List features hydrating, lightweight, and affordable formulas.

What is the difference between The INKEY List and MAËLYS?

The INKEY List offers a wide range of fragrance-free skincare products with varying Lovi fit levels across skin types, whereas MAËLYS features only a couple of specialty products on this page.

Which is more affordable, The INKEY List or MAËLYS?

The products on this page for The INKEY List are noted for affordable moisturizers and affordable serums, whereas MAËLYS does not feature similar pricing highlights on this page.

Which causes fewer breakouts, The INKEY List or MAËLYS?

The INKEY List products on this page have mixed fit levels for acne-prone skin, ranging from Superior to Low, while MAËLYS products on this page generally have a Low fit for acne-prone skin. Reviewers note that The INKEY List can sometimes cause purging and breakouts.

Which brand has more products that are fragrance-free?

The INKEY List has more products that are fragrance-free, as every product on its page lists no fragrance in its ingredients. In contrast, MAËLYS only has one out of two products on its page listing no fragrance.

Which brand was founded earlier and in what year?

MAËLYS was founded earlier, in 2017, while The INKEY List was founded in 2018.

Which brand offers products with a Superior Lovi fit level for dry skin?

The INKEY List offers products on this page with a Superior Lovi fit level for dry skin, including the Caffeine Eye Cream, Oat Cleansing Balm, and Polyglutamic Acid Serum. MAËLYS does not offer any products with a Superior Lovi fit level for dry skin on this page.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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