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The INKEY List vs MAËLYS

The INKEY List is a British skincare brand founded in 2018 and owned by Brand Evangelists for Beauty Limited.

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This page compares some of the most popular The INKEY List and MAËLYS products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Questions and answers

The INKEY List or MAËLYS: which is better?

The INKEY List generally offers a better fit for more skin types across the products on this page compared to MAËLYS, which shows mostly low fit ratings.

What is the difference between The INKEY List and MAËLYS?

The INKEY List offers a wide range of fragrance-free products on this page with High and Superior Lovi fits for combination and sensitive skin, whereas MAËLYS features only two products with mostly Low fit levels across skin types.

Which is more affordable, The INKEY List or MAËLYS?

The INKEY List features affordable moisturizers and serums on the products on this page, whereas MAËLYS does not offer affordability highlights.

Which causes fewer breakouts, The INKEY List or MAËLYS?

The products on this page for The INKEY List show varying Lovi fit levels for acne-prone skin, ranging from Low to Superior, while MAËLYS products show Low fit levels for acne-prone skin. Reviewers sometimes note purging and breakouts as a side effect for The INKEY List.

Which brand has been around longer, The INKEY List or MAËLYS?

MAËLYS has been around longer, having been founded in 2017 compared to The INKEY List, which was founded in 2018.

Do either of these brands contain fragrance in their products?

The products on this page for The INKEY List list no fragrance in their ingredients. MAËLYS includes fragrance in one of its two products on this page.

Which brand offers products suited for dry skin, such as the Oat Cleansing Balm or Collagen Peptide Serum?

The INKEY List offers products on this page suited for dry skin, such as the Oat Cleansing Balm, which has a Superior Lovi fit level for dry skin. MAËLYS does not offer products with high fit levels for dry skin.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

How does it fit your skin?

Scan your face, then any product: Lovi shows how well it fits you and what fits even better.