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The INKEY List vs MAËLYS

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

The INKEY List and MAËLYS are distinct beauty brands offering specialized formulas for daily routines. The INKEY List is a British skincare brand founded in 2018 and owned by Brand Evangelists for Beauty Limited that features moisturizers, serums, toners, eye products, and more built around glycerin, suiting dry skin and sensitive skin best, while MAËLYS is loved for targeted serums and advanced formulas that suit all skin types best. Both brands approach everyday care thoughtfully through these specialized solutions, differing primarily in their core ingredient focus and specific target audiences.

The INKEY List is a British skincare brand founded in 2018 and owned by Brand Evangelists for Beauty Limited.

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This page compares some of the most popular The INKEY List and MAËLYS products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular The INKEY List vs MAËLYS products

The INKEY List vs MAËLYS serums and treatments

Questions and answers

The INKEY List or MAËLYS: which is better?

The INKEY List generally fits the products on this page better across most skin types, while MAËLYS has mostly low fit levels. The INKEY List offers fragrance-free formulas that reviewers frequently highlight as affordable and hydrating.

What is the difference between The INKEY List and MAËLYS?

The INKEY List offers a wide variety of fragrance-free skincare products that have High to Superior Lovi fit levels for several skin types like dry and sensitive skin. In contrast, the products on this page for MAËLYS feature mostly Low or Caution fit levels and include fragrances.

Which is more affordable, The INKEY List or MAËLYS?

Reviewers frequently note that The INKEY List offers affordable moisturizers and serums, whereas the products on this page for MAËLYS do not mention affordability.

Which causes fewer breakouts, The INKEY List or MAËLYS?

The products on this page for The INKEY List generally fit acne-prone skin with High or Superior Lovi levels, whereas MAËLYS products fit acne-prone skin with Low levels or are cautioned, indicating that The INKEY List may cause fewer breakouts.

When was The INKEY List founded compared to MAËLYS?

The INKEY List was founded in 2018, whereas MAËLYS was founded a year earlier in 2017.

Which brand has more fragrance-free products on the page?

The INKEY List has more fragrance-free products on the page, as every single product listed for the brand contains no fragrance.

What are the main skin types that The INKEY List fits best according to its brand-focused routines?

According to its brand-focused routines, The INKEY List fits dry skin, sensitive skin, and dry sensitive skin best.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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