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The INKEY List vs MAËLYS

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

The INKEY List and MAËLYS are distinct beauty brands offering targeted skincare solutions with different approaches. The British brand features moisturizers, serums, toners, and eye products built around glycerin, suiting sensitive and acne-prone skin best with favorites like the PHA Toner and Azelaic Acid Serum. Meanwhile, MAËLYS is loved for advanced formulas and specialized serums like the TOO-FINE and the RE-LURE Tight and Tone Body Serum that suit all skin types. While both brands deliver thoughtful care for specific concerns, the first focuses on foundational ingredients for barrier function, and the second delivers specialized body and facial solutions.

The INKEY List is a British skincare brand founded in 2018 and owned by Brand Evangelists for Beauty Limited.

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This page compares some of the most popular The INKEY List and MAËLYS products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular The INKEY List vs MAËLYS products

The INKEY List vs MAËLYS serums and treatments

Questions and answers

The INKEY List or MAËLYS: which is better?

The INKEY List generally fits the products on this page better, offering high to superior Lovi fit levels across a wide variety of skin types and affordable hydrating options. MAËLYS shows lower fit levels across the board for the products on this page.

What is the difference between The INKEY List and MAËLYS?

The INKEY List offers a wide range of affordable moisturizers, serums, and toners that fit sensitive and acne-prone skin well, while MAËLYS features only a couple of targeted body and facial serums with much lower Lovi fit levels across skin types.

Which is more affordable, The INKEY List or MAËLYS?

The INKEY List offers more affordable options, as the products on this page include affordable moisturizers and affordable serums according to reviewer feedback.

Which causes fewer breakouts, The INKEY List or MAËLYS?

The INKEY List offers a wide range of fragrance-free products that Lovi rates as having a High fit for acne-prone skin, while MAËLYS products on this page generally have a Low fit for acne-prone skin.

Which brand has more fragrance-free products on this page, The INKEY List or MAËLYS?

The INKEY List has more fragrance-free products on this page, as every single product listed for the brand contains no fragrance.

Which brand offers products with a Superior Lovi fit level for dry skin, The INKEY List or MAËLYS?

The INKEY List offers products on this page with a Superior Lovi fit level for dry skin, such as its Caffeine Eye Cream, Oat Cleansing Balm, and Polyglutamic Acid Serum. MAËLYS does not have any products with a Superior fit level for dry skin.

When was The INKEY List founded compared to MAËLYS?

The INKEY List was founded in 2018, which is one year after MAËLYS was founded in 2017.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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