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The INKEY List vs MAËLYS

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

The INKEY List and MAËLYS are distinct beauty brands offering targeted skincare solutions built around specific ingredients and formats. The British brand features moisturizers, serums, toners, and eye products centered on glycerin, fitting sensitive and combination skin best while addressing acne, dark spots, and aging through precise formulas like the PHA Toner and Azelaic Acid Serum. Meanwhile, MAËLYS delivers specialized care through advanced serums such as the TOO-FINE and the RE-LURE Tight & Tone Body Serum, suiting all skin types. While both brands provide thoughtful care for various concerns, they differ in their core product ranges and ingredient focus.

The INKEY List is a British skincare brand founded in 2018 and owned by Brand Evangelists for Beauty Limited.

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This page compares some of the most popular The INKEY List and MAËLYS products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular The INKEY List vs MAËLYS products

The INKEY List vs MAËLYS serums and treatments

Questions and answers

The INKEY List or MAËLYS: which is better?

The products on this page from The INKEY List generally offer much better fit levels across various skin types compared to MAËLYS. Reviewers often mention that The INKEY List provides affordable and hydrating moisturizers, whereas MAËLYS products on this page show mostly low fit levels.

What is the difference between The INKEY List and MAËLYS?

The products on this page from The INKEY List generally offer much higher Lovi fit levels across various skin types compared to MAËLYS. Additionally, all products from The INKEY List list no fragrance, whereas some MAËLYS products contain fragrance.

Which is more affordable, The INKEY List or MAËLYS?

The products on this page from The INKEY List feature affordable moisturizers and serums, whereas MAËLYS does not offer affordability details on this page.

When were The INKEY List and MAËLYS founded and who owns them?

The INKEY List was founded in 2018 in the United Kingdom and is owned by Brand Evangelists for Beauty Limited. MAËLYS was founded in 2017 and is owned by Barinboim Group.

How does the Lovi fit level for dry skin compare between The INKEY List's Caffeine Eye Cream and MAËLYS's RE-LURE Tight & Tone Body Serum?

The products on this page show that The INKEY List's Caffeine Eye Cream has a Superior Lovi fit level for dry skin, whereas MAËLYS's RE-LURE Tight & Tone Body Serum has an Average fit level.

Which brand has more products that do not contain fragrance?

The products on this page from The INKEY List all list no fragrance in their ingredients, while only one of the two MAËLYS products is fragrance-free.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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